Want to turn strangers into raving fans while you sleep? It may not happen overnight, but automated marketing can help you build your audience, nurture relationships and grow your bottom-line results. All at a fraction of the effort and investment of standard email marketing processes. Want to learn more?
Whether you're just starting out or improving an existing program, join us to get the lowdown on simple ways to make automated marketing do your heavy lifting. We'll look at real-world examples and research, so you'll come away ready to take action.
Presented by Hunter Boyle & DJ Waldow at Explore Social Media
More Engagement, Less Effort: The Lowdown on Marketing Automation
1. More Engagement, Less Effort:
The Lowdown on Marketing
Automation
@HunterBoyle | @DJWaldow
2. Hunter Boyle (@HunterBoyle)
Sr. Business Development Manager
@Aweber
slideshare.net/hunterboyle
DJ Waldow (@DJWaldow)
Founder & CEO
Waldow Social
slideshare.net/djwaldow
@HunterBoyle | @DJWaldow
19. What is Marketing Automation?
The name given to software platforms designed for
marketing departments and organizations to
automate repetitive tasks
… increases efficiency and reduces human error …
… originally called email marketing automation …
… streamline sales and marketing organizations by replacing high-
touch, repetitive manual processes with automated solutions …
Source: Wikipedia
@HunterBoyle | @DJWaldow
40. Did it work?
Drove nearly 50% of first-week sales of
Premise 2.1
Drove nearly 80% of Teaching Sells
memberships
List doubled in one year to 97,000
subscribers
@HunterBoyle | @DJWaldow
41. “a provider of music lesson products”
• Most products are under $100
• Launched program in 2009 with five
automated messages
• More than 170 automated emails
today
@HunterBoyle | @DJWaldow
45. • 416% increase in customer lifetime
value
• 67% increase in click-through rate from
the best prospects (increased from 24.73% to
41.28% for subscribers with the highest lead scores)
• 18.4% improvement in lead-to-purchase
time @HunterBoyle | @DJWaldow
63. Hunter Boyle (@HunterBoyle)
Sr. Business Development Manager
@Aweber
slideshare.net/hunterboyle
DJ Waldow (@DJWaldow)
Founder & CEO
Waldow Social
slideshare.net/djwaldow
@HunterBoyle | @DJWaldow