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#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
1
New Content = New Customers:
These Key Changes Can Jumpstart
Your Website Traffic
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Today’s Speaker
Carrie Rollwagen
Communications Director
2
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
New Content = New Customers:
These Key Changes Can
Jumpstart Your Website Traffic
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Let’s Talk about Google
4
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Fresh ... but Not Too Fresh
• Authority is the credibility you have for having an established site
• Fresh Content tells Google you’re active and more likely to have
relevant information
• Balance Authority + Fresh Content
5
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Don’t Shock Google
• What shocks Google:
• Replacing pages of text all at once
• Changing your subject completely
• Changing site structure and/or navigation
• But this is okay:
• Small changes
• Changes that don’t change subject of the site
• Necessary changes (Well, they do shock Google ... but do them anyway.)
6
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
If I Can’t Change It All ...
How Do I Know What to Change?
7
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Make Smart Changes
• Use Analytics
• Capitalize on what’s working
• Address pages that aren’t getting traffic or that stop traffic
• Use People
• What aren’t people buying/commenting on?
• What do customers constantly misunderstand?
• Focus on what matters to Google
8
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
The Keys to Google’s Heart
9
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Key #1: Home Page Content
• Google cares about it a lot
• Don’t make changes all at once
• Pay attention to keywords
• Pay attention to user experience
10
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Key #2: Text
• Audit your text
• Think about getting keywords
• Write new text where you need it
• Streamline/edit text where it makes sense
• Add subheads into copy when it’s sensible
• Diversify content (photos, etc.) when it makes sense
11
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Key #3: Edit Your About Page
• Is your about page performing?
• Most About Pages have a Goldilocks problem (too long or too short)
• Can a stranger know what you do from the page?
12
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Key #4: Add a Blog
• Don’t have a blog? Add one!
• Do have a blog? Add more posts!
• Adding posts? Promote them!
• Don’t like exclamation points! Sorry!
• Reassess underperforming posts
• Consider updating high performing posts
13
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Key #5: Add Company Bios
• People love people
• These pages can be really high traffic
• How to do it:
• Create a questionnaire
• Hire a photographer OR create consistency
14
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Key #6: Quick Answer Content
• Address
• Phone Number
• Hours of Operation
• Map
• Menu
• Email Address
15
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Key #7: Calls to Action
• Buttons, boxes, new design elements or ...
• Links
16
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Key #8: Photos
• New photos keep current customers interested
• Hire a photographer
• Use stock photography
• Get free photography
• Don’t steal and (generally) don’t use phone photos
• Consider video
17
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Like what
you learned?
Let us know! We’d love a
review on Google+
“Quick response
time when issues
arise and resolution
times are fast."
“Our experience with
Infomedia was superb!
They built an ecommerce
web portal for a client of
mine last year.”
18

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New Content = New Customers: These Key Changes Can Jumpstart Your Website Traffic

  • 1. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 1 New Content = New Customers: These Key Changes Can Jumpstart Your Website Traffic
  • 2. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Today’s Speaker Carrie Rollwagen Communications Director 2
  • 3. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) New Content = New Customers: These Key Changes Can Jumpstart Your Website Traffic
  • 4. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Let’s Talk about Google 4
  • 5. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Fresh ... but Not Too Fresh • Authority is the credibility you have for having an established site • Fresh Content tells Google you’re active and more likely to have relevant information • Balance Authority + Fresh Content 5
  • 6. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Don’t Shock Google • What shocks Google: • Replacing pages of text all at once • Changing your subject completely • Changing site structure and/or navigation • But this is okay: • Small changes • Changes that don’t change subject of the site • Necessary changes (Well, they do shock Google ... but do them anyway.) 6
  • 7. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) If I Can’t Change It All ... How Do I Know What to Change? 7
  • 8. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Make Smart Changes • Use Analytics • Capitalize on what’s working • Address pages that aren’t getting traffic or that stop traffic • Use People • What aren’t people buying/commenting on? • What do customers constantly misunderstand? • Focus on what matters to Google 8
  • 9. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) The Keys to Google’s Heart 9
  • 10. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Key #1: Home Page Content • Google cares about it a lot • Don’t make changes all at once • Pay attention to keywords • Pay attention to user experience 10
  • 11. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Key #2: Text • Audit your text • Think about getting keywords • Write new text where you need it • Streamline/edit text where it makes sense • Add subheads into copy when it’s sensible • Diversify content (photos, etc.) when it makes sense 11
  • 12. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Key #3: Edit Your About Page • Is your about page performing? • Most About Pages have a Goldilocks problem (too long or too short) • Can a stranger know what you do from the page? 12
  • 13. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Key #4: Add a Blog • Don’t have a blog? Add one! • Do have a blog? Add more posts! • Adding posts? Promote them! • Don’t like exclamation points! Sorry! • Reassess underperforming posts • Consider updating high performing posts 13
  • 14. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Key #5: Add Company Bios • People love people • These pages can be really high traffic • How to do it: • Create a questionnaire • Hire a photographer OR create consistency 14
  • 15. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Key #6: Quick Answer Content • Address • Phone Number • Hours of Operation • Map • Menu • Email Address 15
  • 16. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Key #7: Calls to Action • Buttons, boxes, new design elements or ... • Links 16
  • 17. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Key #8: Photos • New photos keep current customers interested • Hire a photographer • Use stock photography • Get free photography • Don’t steal and (generally) don’t use phone photos • Consider video 17
  • 18. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Like what you learned? Let us know! We’d love a review on Google+ “Quick response time when issues arise and resolution times are fast." “Our experience with Infomedia was superb! They built an ecommerce web portal for a client of mine last year.” 18