PORTFOLIO<br />
5 minutes story of Personal Professional Path in Marketing<br />
EXPERIENCE<br />4 years marketing management experience<br />5 years business management field experience<br />10 years wo...
EDUCATION<br />International Marketing Management MsC<br />(University of East London, UK)<br />Marketing MsC<br />(Kaunas...
BackgroundEssential skills<br />Strategical approach<br />Cause – effect relation approach<br />Logical approach<br />(Ide...
Works<br />
Labelling (1-a)<br />Considering the key factors as consumer approach, competition, product category, etc., personal label...
Labelling (1-b)<br />
Labelling (2)<br />
Labelling (3)<br />Category: brandy<br />Task: to create a brand name, find a right bottle and manage labelling  (70cl and...
Rebranding (1-a)<br />Category: vermouth<br />Task: considering consumer behaviour and market trends to reconstruct packag...
Rebranding (1-b)<br />Before:<br />
Rebranding (1-c)<br />After:<br />
Rebranding (2-a)<br />Category: sparkling wine <br />Task: considering consumer behaviour and market trends to reconstruct...
Rebranding (2-b)<br />Before:<br />
Rebranding (2-c)<br />After:<br />
Brands Creation (1-a)<br />Category: sparkling wine drink<br />Task: considering market capabilities, to create completely...
Brands Creation (1-b)<br />Brand name:<br />
Brands Creation (1-c)<br />Labelling:<br />
Brands Creation (1-d)<br />Posts:<br />
Brands Creation (1-e)<br />Brand <br />extension:<br />Decision: recognizing brand name having very strong origin and plac...
Brands Creation (2)<br />From the company perspective, seeking to cover more marketshare, have been decided to create new ...
Total <br />Brand Management (1)<br />ITALIANA PRESTIGE is premium sparkling wine brand in Lithuania, which was completely...
Total <br />Brand Management (2)<br />Labelling:<br />Considering chosen positioning strategy, labelling have been identif...
Total <br />Brand Management (3)<br />Labelling:<br />Before:<br />
Total <br />Brand Management (4)<br />Labelling:<br />After:<br />
Total <br />Brand Management (5)<br />Posts:<br />
Total <br />Brand Management (7)<br />Results:<br />
AUTHOR<br />Mr ArturasMerkeviciusemail: arturas_merk@yahoo.co.ukmob: 07403415715address: Fairlop road 76-3E11 1BWLondon, U...
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Portofolio Arturas Merkevicius Email Final No Clip

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Portofolio Arturas Merkevicius Email Final No Clip

  1. 1. PORTFOLIO<br />
  2. 2. 5 minutes story of Personal Professional Path in Marketing<br />
  3. 3. EXPERIENCE<br />4 years marketing management experience<br />5 years business management field experience<br />10 years work experience<br />27 life experience<br />
  4. 4. EDUCATION<br />International Marketing Management MsC<br />(University of East London, UK)<br />Marketing MsC<br />(Kaunas Technology University, Lithuania)<br />Business Management BA<br />(Vytautas Magnus University, Lithuania)<br />
  5. 5. BackgroundEssential skills<br />Strategical approach<br />Cause – effect relation approach<br />Logical approach<br />(Identification and evaluation of affecting factors: competitors, stakeholders, consumer segmentation, cultural diversity, law)<br />Result/ Consumer focus<br />Creativity/ Conceptual approach<br />HARDWROKER!<br />
  6. 6. Works<br />
  7. 7. Labelling (1-a)<br />Considering the key factors as consumer approach, competition, product category, etc., personal label management and ispiration (Brand name, design features, details and subjects)<br />(ex. Fortified wines).<br />
  8. 8. Labelling (1-b)<br />
  9. 9. Labelling (2)<br />
  10. 10. Labelling (3)<br />Category: brandy<br />Task: to create a brand name, find a right bottle and manage labelling (70cl and 50cl packages).<br />
  11. 11. Rebranding (1-a)<br />Category: vermouth<br />Task: considering consumer behaviour and market trends to reconstruct packaging, logo, actualize product within marketplace, making product modern and adding more value.<br />
  12. 12. Rebranding (1-b)<br />Before:<br />
  13. 13. Rebranding (1-c)<br />After:<br />
  14. 14. Rebranding (2-a)<br />Category: sparkling wine <br />Task: considering consumer behaviour and market trends to reconstruct packaging, logo, actualize product within marketplace, making product modern and adding more value.<br />
  15. 15. Rebranding (2-b)<br />Before:<br />
  16. 16. Rebranding (2-c)<br />After:<br />
  17. 17. Brands Creation (1-a)<br />Category: sparkling wine drink<br />Task: considering market capabilities, to create completely new brand (brand name, logo, labelling, positioning)<br />Decision: the imitation of category origin place expressing essential values, within the category, product, place, history and quality.<br />
  18. 18. Brands Creation (1-b)<br />Brand name:<br />
  19. 19. Brands Creation (1-c)<br />Labelling:<br />
  20. 20. Brands Creation (1-d)<br />Posts:<br />
  21. 21. Brands Creation (1-e)<br />Brand <br />extension:<br />Decision: recognizing brand name having very strong origin and place feature, the brand have been extended into brandy category<br />(same price level, same positioning).<br />
  22. 22. Brands Creation (2)<br />From the company perspective, seeking to cover more marketshare, have been decided to create new brand in vermouth category at the lowest P1 price level. Decision: origin imitation.<br />
  23. 23. Total <br />Brand Management (1)<br />ITALIANA PRESTIGE is premium sparkling wine brand in Lithuania, which was completely repositioned on purpose to void marketshare loses and moreover to increase it marketshare, re-evaluating this particular brand through brand new positioning strategy.<br />p.s. the basics are demonstrated, deep background applied.<br />
  24. 24. Total <br />Brand Management (2)<br />Labelling:<br />Considering chosen positioning strategy, labelling have been identified a`s one of the weaknesses, thus has to be changed.<br />
  25. 25. Total <br />Brand Management (3)<br />Labelling:<br />Before:<br />
  26. 26. Total <br />Brand Management (4)<br />Labelling:<br />After:<br />
  27. 27. Total <br />Brand Management (5)<br />Posts:<br />
  28. 28. Total <br />Brand Management (7)<br />Results:<br />
  29. 29. AUTHOR<br />Mr ArturasMerkeviciusemail: arturas_merk@yahoo.co.ukmob: 07403415715address: Fairlop road 76-3E11 1BWLondon, UK<br />

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