My life changing journey from MBA to following my dream in the world of advertising with the belief on philosophy driven by ideas.

1. My Journey...
My life changing journey
from Masters of
Business Administration
to nurturing a belief -
A philosophy that has
drive my ideas
Kavita Pandya

2. Great brands always inspires me!
Infact what excites me more are those greater IDEAS that
transforms a product into brand and creative minds that
surprise, challenge and yet express TRUTH.
Yes, IDEAS and TRUTH.
Ideas are what advertising is built upon and truth is the
most powerful strategy a brand can employ in advertising.
MY PASSION

3. THE BACK STORY
Being an inquisitive student, internship
had provided me an platform to gain practical
knowledge in the field of my interest.
During graduation, I got this opportunity with Paras
Pharmaceuticals Pvt. Ltd. as an intern where I
conducted market research on 'Consumer preference
towards brand Moov’
Further, I also had a chance to do research
project on ‘Retailers attitude on pushing
ready-to-eat food products’
with Gajanand Foods Pvt. Ltd

4. Being on toe is something that always energizes me and
I love to take up things that falls outside my comfort zone.
The fire to challenge myself propel me to start a small
venture name ‘Lush: An m-veggies distribution model’ with
group of my friends during masters.
My summer internship with Pepsico India Ltd. gave me
more insights about the functionalities and operations of
Distribution Channel in Food & Beverage industry
As a part of thesis, I conceptualized Nutritious food and
health care services business model named ‘HOPE - Healthy
Offerings to People Everywhere’
MOVING AHEAD

5. THE CHALLENGE
Down the lane, I realized the sale wasn’t something I could see
myself doing for the rest of my career. I needed to find a new gig.
After contemplating over SWOT, I discover my true calling
that is Ideas.
As someone truly said ‘Your ideas can make a difference to the
world around you’. The best place where THE POWER OF
IDEAS truly felt is the field of Advertising.
That is how I begin my journey to pursue something i.e.,
fulfilling, creative, allows me to connect with people
and share ideas that combines my interest
in human motivation and brand strategy.

6. Down the lane, I discover my true calling that is Ideas.
As someone truly said ‘Your ideas can make a difference to the
world around you’. The best place where THE POWER OF
IDEAS truly felt is the field of Advertising.
I particularly enjoy my business, and the challenges that go
along with it, is the opportunity to build and nurture brands.
That is how I begin my journey to pursue something i.e.,
fulfilling, creative, allows me to connect with people
and share ideas that combines my interest
in human motivation and brand strategy.
INTROSPECTION AND DISCOVERY