I held this talk for Keystone Bank and in this talk for budding businesses, we discussed nimble tips to help them grow, one little tested idea at a time, iterating as you go and building processes that drive improved profitability as well as attracting and retaining customers that grow to become brand advocates.

1. Grow.Building Brands and Products that Stick.
// A Talk by Charles Isidi for Keystone Bank

2. I am Charles Isidi.
Growth Junkie
Content Marketer
Entrepreneur
That Numbers Guy
Magician
Happiness Monger
Strategist + Builder
Bole Hunter
Lactose Intolerant
// Digital Storyteller
/ @thecharlesisidi

3. Grow.
Brand.What does this even mean?
/ @thecharlesisidi

4. Grow.
A brand is the intangible sum
of a product’s attributes,
perceptions and experiences,
both factual and emotional.
/ @thecharlesisidi

5. Grow.
Human.
Think of your brand as
Can you describe it’s
Attributes and Qualities?
/ @thecharlesisidi

6. Grow.
What’s your
You know you, but do
they know you?
Identity?
/ @thecharlesisidi

7. Grow.
“Who do men say that I am?”
Remember that time Jesus
gave a branding Lesson?
/ @thecharlesisidi

8. Grow.
Name?
Power in the Mind vs
Power in the Market,
finding the intersect.
What’s your
/ @thecharlesisidi

9. Grow.
Never get high on your
own supply.
Sell First!
/ @thecharlesisidi

10. Grow.
Attention!How do you grab people’s
attention in an age when so
many things are fighting for it?
/ @thecharlesisidi

11. Grow.
Simple.
Build simple and easy to
use Digital Processes
that prioritises your
customers.
Keep it
/ @thecharlesisidi

12. Grow.
Delighted
Happy Customers tell other
prospects. Oil this engine
and put your word of mouth
marketing on overdrive.
Keep your Customers.
/ @thecharlesisidi

13. Grow.
Feedback.
Communication is a two-way
street. Feedback from your
customers is free business
advice, build to fit their needs.
Treasure and implement
/ @thecharlesisidi

14. Grow.
Stories.
Find the heart of your
brand and keep giving
customers and prospects
something to hold on to.
Don’t stop telling
/ @thecharlesisidi

15. Grow.
Tools.
Save yourself the time,
automate your processes,
use that time to innovate
around other challenges.
Overdose on
/ @thecharlesisidi

16. Grow.
Platforms.
Adapt your content to fit
different platform nuances,
remember, one size never fits all.
Understand different
/ @thecharlesisidi

17. Grow.
Offline.
A good number of them
are. Engage some offline
marketing strategies to
supercharge your business.
Your customers are
/ @thecharlesisidi

18. Grow.
Community.
Build communities around your
product offerings to deepen your
customer relationships.
Keep building and growing your
/ @thecharlesisidi

19. Grow.
Measured.
You don’t want to keep throwing
darts in the dark. Measure your
efforts to see what’s working.
It’s not done if it isn’t
/ @thecharlesisidi

20. Grow.
Evolve.
It’s a jungle out here.
Evolve or die. Adapt to fit
and keep thinking on your
feet if you want to survive.
You just gotta
/ @thecharlesisidi

21. Grow.
Ask me.
Got Questions?
/ @thecharlesisidi

22. Grow.
Thank You.
/ @thecharlesisidi

23. Grow.
Let’s continue
This conversation.
+234 705 359 7006
+234 903 533 3965
charles.isidi@gmail.com
/ @thecharlesisidi