We are eco-concepts. Thank you for letting us present to you today. Here’s a brief recap of what we discussed last time: essential message, target market and positioning.
march - spring concert in summer why 6 months
website - website located on many of our campaigns blog - contains info for our target market
2 weeks each
We at Eco Concepts are going to place one Mood pod in every room at the W Hotel as well as in each spa room in the W Hotel spa. Doing so will inform and educate a wide range of people that will be able to experience the effects Mood has on one's atmosphere. The W will be selling our product at the Spa desk and gift shop as well. W Hotels are an innovative luxury lifestyle brand with 29 properties in the most vibrant destinations around the world. Each hotel offers a unique mix of innovative design and passions around fashion, music, entertainment, design, architecture, pop culture, and everything in between. W Hotels are unique and individual expressions of modern living, reflected in the brand’s sensibility to a holistic lifestyle experience with cutting-edge design, contemporary restaurant concepts, glamorous nightlife experiences, and signature spas. We are placing our product throughout The W Hotel chain b/c of these very aspects which match well with out target audience.
We at Eco Concepts created the press release to generate additional buzz for the Mood and Lyrics concert. The PR is going to be distributed and released to all the major newspapers in the 25 cities where the concert will be held.
we decided that another innovative marketing strategy would be to create a mood lounge. A mood lounge is a created comfortable setting that looks something which you can see here. The Mood pods are distributed throughout the lounge and accompanied by one of our three categories of scents: relax, replenish or invigorate. These lounges with have music and colors that coincide with the specific Mood of the lounge. The Mood airport lounge will be featured at the five busiest U.S. airports which include Atlanta, Chicago, Dallas, LA and Las Vegas.  We feel that by choosing an airport with the most foot traffic Mood can generate the most awareness for our product and well as provide a natural way to enhance and personalize your mood throughout the day. As you can see, the classroom is set up as we intend the Mood lounge to be.
Creative Advertising Presentation
“ Mood takes me where I want to be:
Enhancing the mood I am in or
creating the mood I desire.
•25 – 34 Year old Professional Women
•Middle to Upper class
•Healthy, active, and enjoys the outdoors
•Wants to do something good for herself
•Enjoys higher end products with added
Your atmosphere depends
upon your mood.
The product provides a natural way
to enhance your mood throughout the day.
Our Core Idea With Creative
Our core idea with our creative we are presenting here today is that Mood isn't just an
air freshener. With this campaign we wanted to instill a feeling that Mood isn't just a
product, but rather it is the feeling you get when you discover something that was
uniquely made for you.
Mood is for you.
Hotel and Spa Placement
W Hotels are unique, individual expressions of modern living, reflected in
the brand's sensibility to a holistic and healthy lifestyle experience created
by the atmosphere one's in.
The Mood Lounge
The Mood Airport Lounge will be
quot;Allow Mood to relax, replenish, and invigorate your mood throughout the
day. Mood uses a variety of essential oils to help create and enhance the
mood of your desires. To view a complete list of all the essential oils
offered, please visit us at www.setyourmood.comquot;
Mood & Lyrics Tour
Boston New York City
Detroit Saint Louis
Houston San Diego
Las Vegas San Francisco
Los Angeles Seattle
- Two Emmy Awards for Outstanding Reality Program
- Two People's Choice Awards
- Family Television Award for Best Alternative/Reality Program
- For the fifth straight season, EM:HE ranked No. 1 in its Sunday 8:00 p.m. time
period in the key Adult 18-49 sales demographic.
- During the 2007-08 TV sason, EM:HE beat its nearest competition in the hour by
19% in Total Viewers and by 15% in Adults 18-49, also leading its time slot among
Adults 25-54 and across all key women demographics