case study about twitter

2. TWITTER
One of the hottest technology companies since google and facebook
Cited as being an influential factor in socio political events
About half of Twitter’s user base come from the united states
The service has attained its current level of popularity based on
referrals,extensive and free media coverage and the fact that it
employed an open source platform,which encouraged the development
of third party applications by others

3. THE MAJOR PROBLEMS FOCUSED IN CASE
STUDY(2009-2010)
Twitters user number has fallen rapidly
The company should eventually adopt a money making business model in
the long run

4. WHY THE NAME “TWITTER” WAS CHOSEN
The definition was “a short
burst of inconsequential
information” and “a chirp
from birds”

5. HOW TWITTER WORKS
It is essentially a braodcasting system that allows user to transmit short
burst off information to lots of strangers as well as to friends
It is built a web interface created using an “open source platform” called
ruby on rails and using startling as primary message query server
It is not a proprietary technology, as it offers the option of integrating other
web applications or web services with twitter via an application
programming interface(api)

6. HOW TWITTER DIFFERED FROM OTHER ONLINE
CHAT FORUMS AND FACEBOOK

7. A person can interact with twitter entirely from a mobile phone but
participating in a chat room usually requires sitting at a laptop or
desktop computers
Some online services charge for access to chat rooms meanwhile the
twitter doesn’t charge users to send messages from the mobile phones
or the twitter website

8. HOW TWITTER IS DIFFERENT FROM FACEBOOK
Easy to make new contacts and extend your social circle beyond your
friends
Simple uncomplicated user interface
Highly interactive.allows you to communicate directly with your costumers
and adress their comments
Posts or “tweets” enjoyed by your followers are often rebroadcasted as
retweets
You can search all post on twitter for key words relevant to your business
Twitter users are usually open to making connections with people they
don’t know

9. VENTURE CAPITAL INVESTS IN TWITTER

10. VENTURE CAPITAL INVESTMENT
Twitter is expected to see $259.9 million in revenue in 2012, up from $139.5
in 2011
Over the next couple of years, the company’s revenue is forecast to reach
$399.5 million in 2013 and $540 millon by 2014
Twitter has been identified as a possible canditate for an initial public
offering by 2013
Some investor include union square ventures ,spark capital ,digital garage.

11. APPLE DISCUSSED INVESTING IN TWITTER
Twitter continues to mesh its short messaging service into apple
products,which are responsible for a big chunk of twitter use
For its part, apple has woven twitter into devices such as the iphone, and
more recently the mac computer