p 801 295 9820   f 801 951 5815 www.fluid-studio.net1065 South 500 WestBountiful, Utah 84010
How manyhave heard ofFacebook?Twitter?LinkedIn?YouTube?
How manyare onFacebook?Twitter?LinkedIn?YouTube?
Contact me:Text “dyejo” to 50500John Dyecell: 801.631.4736email: johnd@fluid-studio.netweb: www.fluid-studio.netTwitter: @...
Before we begin . . .I am a firm believer in principles—out of the chute,    you should know there is no “silver bullet”
We all havea circle ofinfluence.       Circle of Concern     What you                                      care about.Peop...
People do notwant to besold to—theywant tointeract andbe heard
You cannotcontrol theconversation,but you canparticipatein it
The youngeryour customer,the lesscredible thetraditional“hard” market-ing sell is
The 4 P’s ofmarketing(product, price,place, promotion)still exist, but the 3R’s (relevant, real,responsive) arerising quic...
What isTwitter?The answer to“what are youdoing” in 140charactersor less
Twitter is a giant cocktail party where you can join the         conversation at will and flit in and out
A lot of people ask: Why would anyone want to do this?
Twitter’sGrowth            RANK      Site        Feb 08        Feb 09     % growth            1      Twitter.com    475,00...
Age Group      Unique Audience        Composition %Twitter’s     2-17                250,000                  3.6Users    ...
Why Twitter mightbe the easiestsocial media foryour organizationto break into forcreating brandinteractivity        1. Twi...
Why Twitter mightbe the easiestsocial media foryour organizationto break into forcreating brand                     1. Twi...
Why Twitter mightbe the easiestsocial media foryour organizationto break into for                     1. Twitter, as a ser...
Why Twitter mightbe the easiestsocial media foryour organizationto break into for    1. Twitter, as a service, is freecrea...
Why Twitter mightbe the easiestsocial media foryour organization    1. Twitter, as a service, is freeto break into for    ...
Why Twitter mightbe the easiestsocial media for     1. Twitter, as a service, is freeyour organization    2. Getting start...
Why Twitter mightbe the easiest       1. Twitter, as a service, is freesocial media for     2. Getting started is easyyour...
Why Twitter might                     1. Twitter, as a service, is freebe the easiest                     2. Getting start...
How do Iaccess Twitter?Web andmobile devicesvia web andfreestandingapplications
Three types of messages
1-Standardmessage—visible to allyour followers
2-@messages—only visibleto thosefollowerswho are alsofollowing therecipient
3-DirectMessages—only availableto therecipient
How do I letpeople knowI am on        1. Put it on your e-mail signature andTwitter?          business card               ...
How do businesses use Twitter?
service-oriented businessesUse Twitter for customer service and providing assistance Search.twitter.com allows you to do c...
Socialmention.com allows you to search     social media more extensively
information-based businesses  Use Twitter to provide information that is relevant,                 timely, and interesting...
Strategically create your plan!           1-Gather information      2-Only link to trustworthy sites3-Follow industry thou...
Twitter is a great LISTENING tool
Top 100 Twitter ToolsTweetlater—”repetition is not a bad thing”
70-20-10 Formula:  Share Resources (70) - Successful learning in the 21st Century is not what    you know, but what you ca...
Social Media in less than an hour a day
Inthisweek
Utah Business Magazine
Utah Business MagazineTwitter:1634 followersFacebook Page:54 fansFacebook Group:304 members
“Social media has allowed Utah Business to garner more participation with our                        subscribers than ever...
Comcast
Comcast uses @comcastcares to help      with customer service
@comcastcares is a real person, Frank Eliason,  who interacts with customers on Twitter
Frank helps customers in real-time
Comcast receives a lot of press (and a lotof happy customers) for this unique way of    interacting with their customer base
Zappos.com
CEO Tony Hsieh uses Twitter heavily and has         a following of 287,000+
433 Zappos associates are on Twitter
Zappos uses Twitter for customer contests         and customer service
Zappos gets a lot of press for their unique approach to          customer service and advertising
Skittles is now doing some fun things . . .
Skittles is now doing some fun things . . .
Contact me:Text “dyejo” to 50500John Dyecell: 801.631.4736email: johnd@fluid-studio.netweb: www.fluid-studio.netTwitter: @...
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Twitter Presentation

  1. 1. p 801 295 9820 f 801 951 5815 www.fluid-studio.net1065 South 500 WestBountiful, Utah 84010
  2. 2. How manyhave heard ofFacebook?Twitter?LinkedIn?YouTube?
  3. 3. How manyare onFacebook?Twitter?LinkedIn?YouTube?
  4. 4. Contact me:Text “dyejo” to 50500John Dyecell: 801.631.4736email: johnd@fluid-studio.netweb: www.fluid-studio.netTwitter: @dyejoFree service provided byhttp://contxts.com
  5. 5. Before we begin . . .I am a firm believer in principles—out of the chute, you should know there is no “silver bullet”
  6. 6. We all havea circle ofinfluence. Circle of Concern What you care about.People areinfluencedby those theytrust What you can do something about. Circle of Influence
  7. 7. People do notwant to besold to—theywant tointeract andbe heard
  8. 8. You cannotcontrol theconversation,but you canparticipatein it
  9. 9. The youngeryour customer,the lesscredible thetraditional“hard” market-ing sell is
  10. 10. The 4 P’s ofmarketing(product, price,place, promotion)still exist, but the 3R’s (relevant, real,responsive) arerising quickly in aweb 2.0 world, andwill result in a 4thR—relationship
  11. 11. What isTwitter?The answer to“what are youdoing” in 140charactersor less
  12. 12. Twitter is a giant cocktail party where you can join the conversation at will and flit in and out
  13. 13. A lot of people ask: Why would anyone want to do this?
  14. 14. Twitter’sGrowth RANK Site Feb 08 Feb 09 % growth 1 Twitter.com 475,000 7,038,000 1382% 2 Zimbio 809,000 2,752,000 240% 3 Facebook 20,043,000 65,704,000 228% 4 Multiply 821,000 2,394,000 192% 5 Wikia 1,381,000 3,758,000 172% source: Nielsen NetView, 2/09, U.S., Home and Work
  15. 15. Age Group Unique Audience Composition %Twitter’s 2-17 250,000 3.6Users 18-24 ** ** 25-34 1,379,000 19.6 35-49 2,935,000 41.7 55+ 1,165,000 16.6 65+ 477,000 6.8 source: Nielsen NetView, 2/09, U.S., Home and Work **These demographics have insufficient sample sizes In January, 735,000 unique visitors accessed the Twitter Web site through their mobile phones. The average unique visitor went to Twitter.com 14 times during the month and spent an average of seven minutes on the site.
  16. 16. Why Twitter mightbe the easiestsocial media foryour organizationto break into forcreating brandinteractivity 1. Twitter, as a service, is freeand real timerelationships withyour customers
  17. 17. Why Twitter mightbe the easiestsocial media foryour organizationto break into forcreating brand 1. Twitter, as a service, is freeinteractivity 2. Getting started is easyand real timerelationships withyour customers
  18. 18. Why Twitter mightbe the easiestsocial media foryour organizationto break into for 1. Twitter, as a service, is freecreating brand 2. Getting started is easyinteractivity 3. It only takes seconds (and 140 char-and real time acters or less) to get your point acrossrelationships withyour customers
  19. 19. Why Twitter mightbe the easiestsocial media foryour organizationto break into for 1. Twitter, as a service, is freecreating brand 2. Getting started is easyinteractivity 3. It only takes seconds (and 140 char- acters or less) to get your point acrossand real time 4. Multitudes of prospects and customersrelationships with can get your updatesyour customers
  20. 20. Why Twitter mightbe the easiestsocial media foryour organization 1. Twitter, as a service, is freeto break into for 2. Getting started is easycreating brand 3. It only takes seconds (and 140 char-interactivity acters or less) to get your point across 4. Multitudes of prospects and customersand real time can get your updatesrelationships with 5. It doesn’t have to be a time-your customers consuming activity
  21. 21. Why Twitter mightbe the easiestsocial media for 1. Twitter, as a service, is freeyour organization 2. Getting started is easyto break into for 3. It only takes seconds (and 140 char-creating brand acters or less) to get your point acrossinteractivity 4. Multitudes of prospects and customersand real time can get your updatesrelationships with 5. It doesn’t have to be a time-your customers consuming activity 6. Google loves tweets (and you should too!)
  22. 22. Why Twitter mightbe the easiest 1. Twitter, as a service, is freesocial media for 2. Getting started is easyyour organization 3. It only takes seconds (and 140 char-to break into for acters or less) to get your point acrosscreating brand 4. Multitudes of prospects and customersinteractivity can get your updatesand real time 5. It doesn’t have to be a time-relationships with consuming activityyour customers 6. Google loves tweets (and you should too!) 7. Easy way to share updates and links
  23. 23. Why Twitter might 1. Twitter, as a service, is freebe the easiest 2. Getting started is easysocial media for 3. It only takes seconds (and 140 char-your organization acters or less) to get your point acrossto break into for 4. Multitudes of prospects and customerscreating brand can get your updatesinteractivity 5. It doesn’t have to be a time-and real time consuming activityrelationships with 6. Google loves tweets (and youyour customers should too!) 7. Easy way to share updates and links 8. Create real time, interactive relationships
  24. 24. How do Iaccess Twitter?Web andmobile devicesvia web andfreestandingapplications
  25. 25. Three types of messages
  26. 26. 1-Standardmessage—visible to allyour followers
  27. 27. 2-@messages—only visibleto thosefollowerswho are alsofollowing therecipient
  28. 28. 3-DirectMessages—only availableto therecipient
  29. 29. How do I letpeople knowI am on 1. Put it on your e-mail signature andTwitter? business card 2. Put it on your website and blog 3. Follow thought leaders and comment on their tweets—Interact! 4. Find people who are talking about your company and follow them
  30. 30. How do businesses use Twitter?
  31. 31. service-oriented businessesUse Twitter for customer service and providing assistance Search.twitter.com allows you to do custom searches for query strings You can also create interfaces so your search is droppedinto a web or blog page; this allows a person to actually get in touch with the prospect or customer in real time Rhodes Rolls example
  32. 32. Socialmention.com allows you to search social media more extensively
  33. 33. information-based businesses Use Twitter to provide information that is relevant, timely, and interestingYou can embed links (can compress links through is.gd or tinyurl.com to save characters)Your goal is to become a trusted information source— an expert--—a veritable storehouse of knowledge You can tweet more as a company, not as a person
  34. 34. Strategically create your plan! 1-Gather information 2-Only link to trustworthy sites3-Follow industry thought leaders and read what they read 4-Ask questions/seek opinions twtapps
  35. 35. Twitter is a great LISTENING tool
  36. 36. Top 100 Twitter ToolsTweetlater—”repetition is not a bad thing”
  37. 37. 70-20-10 Formula: Share Resources (70) - Successful learning in the 21st Century is not what you know, but what you can share, so 70% of total Twittertime is spent sharing information, opinions, links, and tools. Collaboration (20) - 20% of Tweets are directly responding, connecting,collaborating, and co-creating with like-minded Twitter colleagues. From these important tweets, lifelong professional and personal relationships are forged. Chit-Chat (10) - 10% of Twittertalk is “chit-chat-how’s-your-hat” stuff. It is in these “trivial” details shared about working out, favorite movies, politics, and life in general that we connect with others as human beings. —Angela Maiers, educator, author, blogger
  38. 38. Social Media in less than an hour a day
  39. 39. Inthisweek
  40. 40. Utah Business Magazine
  41. 41. Utah Business MagazineTwitter:1634 followersFacebook Page:54 fansFacebook Group:304 members
  42. 42. “Social media has allowed Utah Business to garner more participation with our subscribers than ever before.” “Social media has created online channels for the business community to participate in within Utah... social networks are just the place where peoplego, everyone knows about [them] and it provides a way for business people to network more efficiently and with more people.” —Jared Preusz, Utah Business Magazine
  43. 43. Comcast
  44. 44. Comcast uses @comcastcares to help with customer service
  45. 45. @comcastcares is a real person, Frank Eliason, who interacts with customers on Twitter
  46. 46. Frank helps customers in real-time
  47. 47. Comcast receives a lot of press (and a lotof happy customers) for this unique way of interacting with their customer base
  48. 48. Zappos.com
  49. 49. CEO Tony Hsieh uses Twitter heavily and has a following of 287,000+
  50. 50. 433 Zappos associates are on Twitter
  51. 51. Zappos uses Twitter for customer contests and customer service
  52. 52. Zappos gets a lot of press for their unique approach to customer service and advertising
  53. 53. Skittles is now doing some fun things . . .
  54. 54. Skittles is now doing some fun things . . .
  55. 55. Contact me:Text “dyejo” to 50500John Dyecell: 801.631.4736email: johnd@fluid-studio.netweb: www.fluid-studio.netTwitter: @dyejoFree service provided byhttp://contxts.com

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