Intro to Investor Relations Online in 2009

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Presentation by Dominic Jones for the NIRI Virtual Chapter webinar, Let's Get Digital, March 25, 2009

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  • Intro to Investor Relations Online in 2009

    1. 1. Let’s Get Digital Dominic Jones IR Web Report & Clarity! NIRI Virtual Wednesday, March 25, 2009
    2. 2. <ul><li>Document Web </li></ul>We took offline documents and activities and put them online. Wow! 1996 2007 201? Web 1.0
    3. 3. <ul><li>People Web </li></ul>A platform for human interaction -- the new telephone Comment Blog Share wiki YouTube Twitter microformats tag embed mashup Facebook poke RSS Ajax SEO Folksonomy Social Media LinkedIn Digg Invite bookmark podcast collaborate 1996 2007 201? Web 2.0
    4. 4. <ul><li>Data Web </li></ul>XBRL fits in here (but not yet) 1996 2007 201? Web 3.0
    5. 5. DISTRIBUTION Middlemen Users Machines Web services Linked Data APIs 1996 2007 201? Web 1.0 Web 2.0 Web 3.0
    6. 6. Most IR Websites are here SEC is here 1996 2007 201? Web 1.0 Web 2.0 Web 3.0
    7. 7. SEC web initiatives <ul><li>Recognized web for Reg. FD </li></ul><ul><li>Liberalized use of shareholder forums </li></ul><ul><li>Required usability of proxies and ARs </li></ul><ul><li>Mandated XBRL starting 2009 </li></ul>Using Twitter, Facebook, blogger briefings
    8. 8. IR 2.0 opportunities low high high Return potential = goodwill + profile Intensity = cost + effort + risk Video AR IR Blog Forum Twitterfeed Microblogging Social Bookmarks Video MP3 Corp. Blog Podcasting Fan page Doc sharing HTML AR XBRL RSS Open chat Mobile site N&A releases
    9. 9. IR 2.0: Low-hanging fruit <ul><li>N&A releases: cuts costs & increases traffic, engagement, control </li></ul><ul><li>Microblogging: Twitter for engagement & profile via StockTwits </li></ul><ul><li>RSS: poor implementation hampers adoption </li></ul><ul><li>Document sharing: free, easy distribution via embeds </li></ul><ul><li>Mobile: no brainer </li></ul><ul><li>Corporate blog: IR as contributor </li></ul>
    10. 10. <ul><li>Dominic Jones </li></ul><ul><li>IR Web Report & Clarity! irwebreport.com </li></ul><ul><li>investorrelationsblog.com </li></ul><ul><li>Twitter: @irwebreport Slides available at: slideshare.net/irwebreport </li></ul>

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