The Daily Mail/ The Guardian Readership

1. The Daily Mail & The
GUardian

2. Across the UK, 94% of
people 15 or older access
news-brands through either
print, PC or mobile

3. The graph shows that the
highest consumption of
news comes from ‘Digital
only’ and from 2015 to
2016 the amount of
people using digital
devices to access the
news has grown.

4. The Daily Mail Circulation Figures

5. Circulation Figures From
Present back to 2010
The GuardianThe Guardian
The Daily MailThe Daily Mail
This shows that The Daily Mail has
consistently had higher circulation figures
throughout the last seven years and in
comparison to other newspapers, The Daily
Mail is second highest behind The Sun
whereas The Guardian is 12th.

6. From March to April 2015, The Daily
Mail’s print audience figures were
10072 and their digital audience
figures were 20229 for mobile and
8735 for PC, this shows that there
are more people accessing their
news through a mobile or screen
than a physical copy.
The GuardianThe Guardian
The Daily MailThe Daily Mail
Their print audience
figures were 4030 and
their digital audience
figures were 8227 for PC
and 18887 for mobile.
Like The Daily Mail, people
prefer to access the news
via the internet or apps.

7. Crisps or Newspapers?Crisps or Newspapers?
Britons each six billion packets a
year which is the equivalent of one
ton of crisps every three minutes or
almost 100 packets per person. If
Britons consumed six billion packets
a year, an average of 16,438,356
packets of crisps are eaten every
day.
Here's the breakdown. The 10 London-
based national titles sell an average of
9,540,993 a day. The 68 English regional
dailies (mornings and evenings) together
sell 2,085,116. The nine Scottish dailies
sell 735,002; the six Welsh sell 183,131;
and the three Northern Ireland titles sell
137,230.
However, if you add on the non-paid-for
dailies - Metro (1.344,959) plus the
London Evening Standard (circa
700,000) and City AM (113,321) - the
total creeps up very close to the 15m
mark.