2. SP CM
312
IOWA STATE UNIVERSITY
“IT TAKES 20 YEARS TO
BUILD A REPUTATION
AND FIVE MINUTES TO
RUIN IT. IF YOU THINK
ABOUT THAT, YOU’LL DO
THINGS DIFFERENTLY.”
WARREN BUFFETT
3. SOCIAL READINESS
Social readiness refers to an
organization's preparedness to
handle a social media crisis.
Organizations now employ
social media communications
teams to monitor and manage
their social media presence.
Organizations handle these
crises best when prepared with
a plan. However, in order to
establish good rapport with the
public and respond to crises
asap, regular engagement on
social media is essential.
Prepare
Plan
Engage
4. SOCIAL MEDIA USE:
FORTUNE 500 COMPANIES
FACEBOOK
70% have Facebook
accounts representing
the organization.
*These statistics were gathered from a University of Massachusetts study.
TWITTER
77% have Twitter
accounts representing
the organization.
INSTAGRAM
49% of the Top 200
have Instagram
accounts.
5. TOP 5 USES
[ 5 MOST COMMON TYPES
OF SOCIAL MEDIA MESSAGES
AMONG FORTUNE 500
ORGANIZATIONS ]
6. 1
4
2
5
3
INFORMATIONAL
These messages give users information about
the company and its goods and services.
These messages share new ideas and
innovations within the industry.
THOUGHT LEADERSHIP
These messages share product features and
alert the public to sales, promotions, etc.
PRODUCT PROMOTION
These messages are aimed at engaging and
responding to followers in a prompt manner.
ENGAGE/INTERACT
These messages focus on events in the
company itself, such as employees,
celebrations, etc.
HAPPENINGS/EVENTS
7. PREPAREDNESS
Social media has changed how information spreads, whether
positive or negative. Engaging the public through a variety of
messages helps to prepare organizations in the event of a crisis.
Organizations who recover most readily when experiencing crisis
are engaged, closely monitor social media, and are prepared with a
plan.
"The secret of good
crisis management is
not good vs. bad, it's
preventing the bad
from getting worse."
Andy Gillman
