Tma+Peritus Social Media for Business

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TMA+Peritus Director of Internet Strategies presented at BLEND (Building Leadership, Encouraging New Direction,) along with Suzy Welch February 2nd.
BLEND is a premiere leadership conference aimed at professionals who are looking to complete in today's changing business climate.

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Tma+Peritus Social Media for Business

  1. 1. Jim Carlson Director of Internet Strategies Social Media February 2, 2010 A Strategic Interaction Agency
  2. 2. Social Media Usage 1 Wisconsin Facebook Users: 1,585,680 Source: Facebook Ad Manager, January 2010 Wisconsin Population: 5,627,967 Source: U.S. Census Bureau, Population Division, July 2008 28.1% of Wisconsinites are on Facebook
  3. 3. Social Media Usage 2 Facebook users in the Fox Valley: 265,820 Within a 50 mile radius of Green Bay, Appleton and Oshkosh No TV or Radio program reaches this many people
  4. 4. Facebook 3 Facebook Network <ul><li>Over 300 million active users </li></ul><ul><li>50% of users log-in daily </li></ul><ul><li>Fastest growing demographic is 35+ </li></ul><ul><li>More than 8 million minutes per day </li></ul><ul><li>Over 45 million status updates daily </li></ul><ul><li>10 million users become fans daily </li></ul><ul><li>65 million access the network thru mobile </li></ul>
  5. 5. Twitter 4 Twitter Usage <ul><li>23 million unique visitors in September 2009 </li></ul><ul><li>27.8 million tweets per day, totaling 861.8 million in September </li></ul><ul><li>23.3% of all tweets contain a link </li></ul><ul><li>Source: Comepte.com Sept. 2009; Alessio Signorini - University of Iowa </li></ul>
  6. 6. Users 5 Social Media Users <ul><li>Millennials and today’s children and teens are digitally native </li></ul><ul><li>Social media is their preferred way to communicate and receive information </li></ul><ul><li>Grandparents are migrating as well </li></ul><ul><li>Age boundaries are being eliminated </li></ul>
  7. 7. Impact 6 How does this impact my business?
  8. 8. Impact 7 Short Explanation of Social Media for Business <ul><li>Technically Simple </li></ul><ul><li>Not Traditional Push Media </li></ul><ul><li>Requires Interaction </li></ul><ul><li>Loss of Traditional Marketing Control </li></ul><ul><li>Social Media is Media </li></ul>
  9. 9. Content 8 Social Media Content Made Easy
  10. 10. Channels 9 Social Media Business Channels Company Owned Platforms Public Social Media Channels Facebook Business Pages Twitter YouTube LinkedIn
  11. 11. Policy 10 Social Media Policy
  12. 12. Summary 11 Bring it all Together
  13. 13. Main Site 12
  14. 14. Blog Site 13
  15. 15. Twitter 14
  16. 16. Facebook 15
  17. 17. 16 Thank You!

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