The way we create leads today is not the same as it was a few years ago - find out how you can stay in the game with these 6 digital marketing trends! Full article: https://www.entrepreneur.com/art…/309056

1. 6 Digital Marketing Trends for
BRAND AWARENESS
source: www.entrepreneur.com

2. Relevancywins the war.
If you want to increase your profit this year, it isn't about creating
more leads, it's about building greater intimacy and relevance with
the leads you have.

3. ATTENTION
IS THE NEW
CURRENCY.
People are so overwhelmed with messages that they're starved of
significance. This is an opportunity for you, because as soon as you
capture their attention, you capture their loyalty and wallet.

4. (KIND OF).
BE TAI
LOPEZ
Tai Lopez has mastered a specific skill: He appears to be everywhere. It isn't about
appearing everywhere to everyone - but to appear in front of those leads most
relevant to you, and who you are most relevant to in return.

5. One Platform
IS NOT ENOUGH.
Your leads on Facebook are not on YouTube, and those on YouTube are different to
those reading Entrepreneur.com. As such, the key to your success is to repurpose
your content across multiple (relevant) platforms.

6. AWARENESS
INTEREST
DECISION
ACTION
Your
marketing funnel
has evolved.
You cannot build a single marketing funnel that takes
your audience through a predefined step-by-step
process anymore. Instead, you need to feed your
audience with relevant content at the right time, based
on their current level of awareness and engagement.

7. INVISIBLE ROI
FOCUS ON THE
It used to be enough to focus your ad spend on lead
generation and sales, but not anymore. Businesses
that see the greatest success are those who focus a
large amount of their ad spend on brand awareness.