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16 things that Panhandlers can teach us about Content Marketing

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Successful panhandling is a lot like content marketing; it's reaching a jaded audience in a saturated market by finding a message that jumps out and moves you to action. This presentation looks at tactics and quotes taken from interviews with panhandlers and street performers and see what we can learn to make our content as effective as their cardboard signs.

This presentation was given at Content Jam 2013 http://www.http://contentjam.com/

Published in: Marketing, Business, Technology
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16 things that Panhandlers can teach us about Content Marketing

  1. 1. 16 things Panhandlers can teach us about promoting our content Brad Farris, Executive Editor EnMast.com @blfarris blfarris@EnMast.com
  2. 2. With so many in need, how do you decide who to give to?
  3. 3. With so many links, how do you decide who to click on?
  4. 4. "Successful panhandling is a lot like successful advertising. It's reaching a jaded audience in a saturated market by finding a message that jumps out and grabs you." ~ Cathy Davies
  5. 5. Treat it like a job.
  6. 6. Go where the traffic is.
  7. 7. Be useful.
  8. 8. Make a personal connection.
  9. 9. Everyone loves a good story.
  10. 10. Be specific. Always have a clear call to action.
  11. 11. Be honest.
  12. 12. Humor works.
  13. 13. Humor works.
  14. 14. Be one of a kind.
  15. 15. Don’t be afraid of a little controversy.
  16. 16. Be adaptable. Do more of whatever works.
  17. 17. Adapt what’s working for others!
  18. 18. Good images help.
  19. 19. People in beaters give more than people in BMWs
  20. 20. When all else fails, make it a contest.
  21. 21. Be an artist!
  22. 22. Brad Farris EnMast.com @BLFarris 773-282-7677

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