This is my brainstorm for Unit 18-LO2 for the OCR Cambridge TEC in Media Studies Level 3 programme.

1. Product
Marketing
Ideas
Walkers-Beef & Onion
Teenager looks for better crisps to eat as a
snack; heads to big supermarket, discovers the
new flavour and falls in deep love with them-a
video describing his crush on the crisps goes
viral, he becomes internet star and the world
goes mad... Walkers logo, slogan and fact of it
being winner of “Bring Me Back!”
competition shown at the end.
Sony Xperia Z Ultra
Family is about to head on holiday and their
camera has broken. They know other cameras
are too expensive and are stuck with nothing,
until they realise their daughter has really
good phone for pictures. And after holiday
they all think “What a fabulous thing! Info
about camera, branding and slogan all appear
at the end.
Lucozade
Football match at park reaches ten minutes
from the end and a teams main striker is eager
to score! An injury and rest in play occurs and
he’s asked by the manager “Want some of
this? It should help!” – the drink sees him
regain a big amount of energy and he scores
the winning goal. He states at the end: “What
a wicked formula!” before being piled on by
team-mates… Slogan, logo and social media
hastag appears at end
Club Chocolate Bar
A group of kids are on lunch break at school
and all are given a Club bar to eat. One of
them then eats it and sings “If you love a lot of
chocolate on your biscuit, join the Club!”
demonstrating her like for the product. Others
across the room agree in mass numbers and all
then start dancing in the middle of the hall!
Slogan & logo appears at the end along with
#JoinTheClub