AO1 Music Video Analysis for Unit 46-OCR Cambridge TEC in Media Studies

1. Kashmire Hawker Media Studies-Unit 46 A01
Music Video Analysis
Form
I am analysingthe musicvideo for the songTragedy from the group
Steps, which lasts 4 Minutes, 30 Seconds.
Purpose
The purposeof the video is to show that the song, in this case a
doublerelease with fellow single Heartbeat would be going on sale
and to raise awarenessof the song’s release. As a result of the
extensive attention the video brought, it reached number 1 in the UK
charts. The making of the video allowed it to be played on TV
channels & wasapart of the marketingcampaign for the song.
Content
The video is filmed within a church & at a hall to coincide with the
weddingsof the three female members of Steps: Faye, Claire & Lisa.
The male membershowever, Lee & H sabotaged the marriagesbefore
a disco on that evening.
The camera shots were extensive and came from many angleswithin
the video; Close Up & Point Of View (POV) mainly featured. There
were limited shots from Long Distances & ExtremeClose-Ups. The
editing had to be fast thanks to the pace of the video that affected the
finished product, which may of have been slightly slower if it wasn’t
for the pace.
It is meantto impersonatea wedding(In this case three) that has
gone wrongalthough a really good danceroutinethat is massively
focused upon. Thereasons for this are that the routineis well
remembered by all viewers& shows the significance of the day.
The Mise-En-Sceneis also very extensivewithin the video. Bright
colour’swere worn by all involved to make a spitting image of what
the video is all about. This could however be cancelled outby the
seriousnessof the colour’sin and around the church. Finally, any
lighting, extra decoration & extra’s they had or used really created an
effect on the scenes.
Also the paragraph’sabove link into Mise-En-Scene heavily.

2. Kashmire Hawker Media Studies-Unit 46 A01
Meaning
The meaningis heavily portrayed within the themes of the video;
happiness, sadness, joy & fun being at the forefront. The four things
mentioned link to the song as happinessoccurs at the disco, sadness
duringthe weddingscenesitself and joy & fun through the natureof
the disco. The danceroutine makesthe song morefun and appealing
then the lyrics make it look like something really sad.
Genre
This is a Performance& Impressionist styled video.
Audience
The target audiencefor the musicvideo is aged 15-24 and thosewho
are within the socio-economic grouping D & E. The D & E groupings
are peoplewho have workingclass jobs, that are less skilled and
those who have the lowest possible income. Some of these groups
have to rely on state welfare to get through day-to-day.
In particular, studentswith a disposable incomefit this bracket. The
reason for this is down to the fact that the band Steps target a
younger audiencemainly beingteenagers.
The gender target is mainly Females aged 15-24 asSteps realized
within the market back in their prime.
On top of this, fansof Pete Waterman-the producer of the video,
make up a big group of the audience, thanks to his presence.
Finally, as the music video is based in UK, the majority of the country
have seen it-the video’s country of origin havinga big audienceis
importantfor possible success in the charts.