This is my advertising schedule, within LO2, Unit 18 within OCR Cambridge TEC in Media Studies Level 3 course.

1. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Week 1 Campaign
launched-
along with
details of a
competition
with a cash
prize
Social Media
profiles set up
& existing
profiles for
Walkers
updated
Contest
open to
entries
through
website &
social
media
profiles
Week 2 Posters for
billboards-
paper and
electronic
launched at
Piccadilly
Circus on
Coca-Cola’s
billboard-
within
evening
rush hour
Daily
Walkers
goodie bag
Twitter
competition
launches
Poster roll
out complete
5 seconds
Radio spots
launch;
playing
frequently
until ad
launch on
UTV Media &
Global Radio
networks 2
days later
5 seconds
TV spots
start up;
playing
frequently
until ad
launch on
ITV four
days later;
first of
which is
during The
X-Factor
Semi Final
Week 3 30 seconds
Radio
commercial
premiered
on UTV
Media and
Global
Radio
stations
network at
5:30pm
Radio ad
plays
between
9am-2pm
Radio ads play
between 5pm-
10pm
30 seconds
TV
commercial
premiered
and launched
on ITV; at
7:45pm
during
Coronation
Street
TV ads
play-on
all
commerci
al
channels
for the
first time
between
3pm-8pm
Radio Ads
play
between
10am-
2pm &
9pm-1am
TV ads play
between
9am-9pm
Radio Ads
played
between
5am-5pm
TV Ads play
between
11am-4pm
with ad
shown
halfway
within
results of
The X-
Factor
Final
Radio ads
play
between
1pm-7pm;
particularly
within the
Vodafone
Big Top 40
Week 4 Special
packaging
for
remainder
of the
campaign
launched
TV ads
played
between
10am-2pm
Radio ads
played
between
5pm-9pm
TV ads played
between 4pm-
8pm
Radio Ads
played
between 10am-
3pm
Competition
ends
TV ads
played
between
10am-3pm
Radio Ads
played
between
4pm-8pm
Competiti
on
winner
announce
d in
special ad
at 6:45 on
ITV
during
Evening
News
TV ads play
between
5am-5pm
Radio Ads
play from
9am-9pm
TV Ads play
between
11am-4pm
Radio ads
play
between
1pm-7pm;
particularly
within the
Vodafone
Big Top 40
Week 5 TV ads
played
between
10am-2pm
Radio ads
played
between
5pm-9pm
TV ads
played
between
10am-3pm
Radio Ads
played
between
4pm-8pm
Posters begin
to be removed
from
Billboards
TV ads played
between 10am-
2pm
TV ads
played
between
10am-2pm
Radio ads
played
between
5pm-9pm
TV ad
played
between
3pm-8pm
Radio Ads
play
between
10am-
2pm &
TV ads play
between
9am-9pm
Radio Ads
played
between
5am-5pm
All posters
removed
from
billboards
TV Ads play
between
11am-4pm
Radio ads

2. Radio ads
played
between 5pm-
9pm
9pm-1am play
between
1pm-7pm;
particularly
within the
Vodafone
Big Top 40
Week 6 TV ads
played
between
5pm-9pm
Radio ads
played
between
10am-2pm
TV ads
played
between
4pm-8pm
Radio Ads
played
between
10am-3pm
TV ads played
between
5pm-9pm
Radio ads
played
between 10am-
2pm
Final daily
Walkers
goodie bag
Twitter
Competition
occurs
TV ads
played
between
5pm-9pm
Radio ads
played
between
10am-2pm
TV ads
played
between
10am-
2pm &
9pm-1am
Radio Ads
play
between
3pm-8pm
Ending of
special
packaging
throughout
Walkers
brand
TV ads play
between
5am-5pm
Radio Ads
play from
9am-9pm
Material
removed
from Social
Media and
website
throughout
the day
Final TV
Ads play
between
11am-4pm
with a
special ad
at 7pm
thanking
everybody
for getting
involved
within the
campaign
Final Radio
ads play
between
1pm-7pm;
particularly
within the
Vodafone
Big Top 40