1. Ye
Shiyu
Shih-
Ting
Chuan-Ting
Yiwei
Ayodele

2. THE MEDIA PLANNING PR0CESS
1 Creative Ideas
2 Product Launch
3 Media Selection—TV
4 Media Selection--Outdoor and Press
5 Media Selection--Digital and Social Media
6 Media Selection—Direct Marketing
7 Media Schedule and Budget
8 Conclusion

4. CREATIVE IDEAS

5. CREATIVE IDEAS

6. PRODUCT LAUNCH
Public Relations Event

7. TV COMMERCIAL

9. Breakfast
time
Tue and Thr
Breakfast
time
Mon, Wed and
Fri

10. PRINT ADS

11. Newspapers

12. Magazine

13. OUTDOOR ADS

14. DIGITAL AND SOCIAL MEIDA

15. AGED 45-54
71
21
11
63
17
9
Facebook Twitter Flickr YouTube Linkedin Foursquare

16. AGED 55-64
63
21
10
50
12
6
Facebook Twitter Flickr YouTube Linkedin Foursquare

17. AGED 65 & OVER
55
16
9
38
10
4
Facebook Twitter Flickr YouTube Linkedin Foursquare

18. DIRECT MARKETING

20. Pulsing
SCHEDUAL AND BUDGET

21. Media Channel Format 1st Month 2nd Month 3rd Month
W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4
TV
ITV Coronation Street
30'' TVC
Bookending
Total cost 250,000 POUNDS
Outdoor
BillBoard （station）
Bus Back full size
LED 30''
Press
Newspaper Full page
Magazine Small page
Total cost 150,000POUNDS
Social/Digital
YouTube TVC
Facebook
E-Mail Tuesday
Total cost 50,000POUNDS
SMS/Direct Mail
SMS Weekend
Mail
Total cost 10,000 POUNDS
Total 460,000
5% safety 23,000
Total Budget 483,000

22. Total 460,000
5% safety 23,000
Total Budget 483,000
Media Channel Format 1st Month 2nd Month 3rd Month
W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4
TV
ITV Coronation Street
30'' TVC
Bookending
Total cost 250,000 POUNDS
Outdoor
BillBoard （station）
Bus Back full size
LED 30''
Press
Newspaper Full page
Magazine Small page
Total cost 150,000POUNDS
Social/Digital
YouTube TVC
Facebook
E-Mail Tuesday
Total cost 50,000POUNDS
SMS/Direct Mail
SMS Weekend
Mail
Total cost 10,000 POUNDS

23. Touch Media Thank you