1. Summary
Highlights
Accomplishments
Experience
Karen Freese
3793 Sugarberry Dr., Hebron KY 41048
Cell: 513-430-9791
kfreese48@yahoo.com
Passionate and experienced Market Research professional who is seeking an opportunity in the
industry. I have a wealth of both client and supplier-side experience, with emphasis on quantitative
research. Skilled in research design, execution and analysis. Additionally, I have several years of
experience as a successful manager of professionals that are responsible for research execution.
Research design based on answering the
business question(s).
Research execution, including questionnaire
development, sample requirements,
overseeing fieldwork, and ensuring accurate
data output.
Research analysis - using data to address the
business question(s) and making
recommendations based on that data.
Proficient in various research methodologies:
Phone, mail, online, door-to-door, mobile.
Coaching and mentoring direct-reports.
Assisting in problem solving as well as
resolution.
Revenue management. Proven track record of
keeping costs within budget and meeting
profit goals.
Interviewed, hired, trained and managed a team of successful project managers.
Highly sought out resource within the organizations for which I have worked, by both direct-reports as
well as upper level management.
Developed and managed global quantitative online research program that offered both inexpensive and
quick results.
Served as a pioneer in global mobile research, ensuring representative sample and accurate results.
October 2001 to February 2015Ipsos Marketing
Sr. Research Manager
Cincinnati, OH
During my 14 years with Ipsos, I held several positions, including:
Sr. Project Director: Responsible for research execution, working closely with Account Managers.
Developed questionnaires, approved sampling plans, oversaw fieldwork, reviewed data for accuracy.
Sr. Account Manager/Account Manager: Responsible for client management of several key categories
within a major CPG company. Sought to understand the business question(s) and recommended
appropriate research design to meet objectives. Consistently met or exceeded revenue objectives. In the
Account Manager position, I utilized resources as I learned and mastered research design and analysis.
Based on results, I moved to a Sr. Account Manager position, working independently and serving as a
resource to Account Managers.
Sr. Research Manager: Managed a team (up to 6) Project/Sr. Project Directors. Provided guidance as well

2. Education
as training. Ultimately responsible for flawless execution of research projects for my team. During times of
heavy workload, managed projects myself to meet client needs.
June 1981 to June 2001Procter & Gamble
Market Research Manager
Cincinnati, OH
During my 20 years with P&G, I held several positions, including:
Research Manager: In this role, I was responsible for coordinating test markets. I worked with a multi-
functional team within P&G - Marketing, Sales, Product Development, Finance and Product Supply. I
was the primary contact with key suppliers (Nielsen and IRI). Responsibilities included communicating
test specifications, auditing stores, reviewing sales data, and delivering results to business partners.
Each test market cost several hundreds of thousands of dollars, so there was no room for error.
Sr. Research Assistant/Research Assistant: In this role, which I helped to create within P&G, I worked
directly with both qualitative and quantitative research suppliers, communicating test specifications and
reviewing all study materials for accuracy. I worked with moderators to develop discussion guides,
observed focus groups and led pre and post briefings. I also covered for Research Managers if they were
out of the office (e.g., maternity leave).
Administrative Assistant: Prior to creation of the Research Assistant position, this role had similar
responsibilities; however, the Research Manager was responsible for overseeing research execution.
1981Wm. Henry Harrison High School/Diamond Oaks Vocational School
High School Diploma: Record Keeping/Secretarial
Harrison, OH, USA
During my Senior year at Diamond Oaks Vocational School, I was first in my class. This afforded me the
opportunity to interview with P&G and co-op the second half of the year. Upon graduation, P&G offered
me a full-time position based on my performance. While I do not have a degree, my contributions were
recognized many times through promotions and high performance appraisal ratings relative to my peers.