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2. FOUNDED IN
1994

3. FOUNDER
WAS JEFF
BEZOS
LATER NAMED IT AS AMAZON
”PLACE THAT WAS EXOTIC AND DIFFERENT”
(IN JULY,1995)

4. ARROW SHAPED LIKE
A SMILE AND GOING
FROM A TO Z

5. “world’s largest bookstore”
A virtual bookstore that
physically owned no books.

6. • DVDs, COMPUTER SOFTWARE,VIDEO
GAMES,ELECTRONICS,APPAREL,FURNITURE,
FOOD,TOYS AND MORE.
SEPARATE WEB SITES IN CANADA, UK,
GERMANY,FRANCE,CHINA AND JAPAN.
DIVERSIFIED ITS PRODUCT LINES INTO

7. WHY AMAZON.COM SUCCEEDED
ONLINE ?

8. USES E- COMMERCE
MARKETING PRACTICES.
*SUPPLIER WEB SITES.
*USES B2B AUCTION SITES.
*ONLINE PRODUCT CATALOGS.
AND MANY OTHER ONLINE RESOURCES TO OBTAIN
BETTER PRICES.

9. M-COMMERCE
MARKETING PRACTICES
AMAZON ALLOWS
CONSUMERS TO BUY
BOOKS,APPAREL AND
MANY OTHER PRODUCTS
FROM THEIR SMART
PHONES.

10. WILL KINDLE REVOLUTIONIZE
THE BOOK INDUSTRY ?

11. AN ELECTRONIC BOOK READER THAT
CAN DELIVER HUNDREDS OF
THOUSANDS OF
BOOKS,MAGAZINES,BLOGS AND
NEWSPAPERS WIRELESSLY IN A
MATTER OF SECONDS.
KINDLE

12. AS THIN AS A
MAGAZINE
AND LIGHT
AS A
PAPERBACK.
MULTILAYERED SCREEN THAT ALLOWS PERFECT READING OF
BOOKS AT ANY INTENSITY OF OUTSIDE LIGHT.

13. THAT WILL CONVERT HTML PAGES, MICROSOFT WORD
DOCUMENTS, AND WILL ALSO CONVERT GIF,PNG AND
BMP GRAPHICS TO A KINDLE FORMATTED FILE TO THE
DEVICE SENT VIA 3G FOR $0.15 PER MBOR VIA WI-FI
FOR FREE.
AMAZON OFFERS AN EMAIL
BASED SERVICE CALLED “SEND
TO KINDLE”

14. WHAT’S NEXT FOR AMAZON.COM ?

15. AMAZON.COM AFFILIATE PRODUCT NAMED
aSTORE.
GIVES ASSOCIATES THE ABILITY TO CREATE AN
AMAZON OPERATED ONLINE STORE EASILY
AND WITHOUT ANY PROGRAMMING
LANGUAGE.

16. MUST ENHANCE THESE EARLIER
PRODUCTS.
LIST OF THINGS AMAZON
DONE IN 2014
*INTRODUCES PRIME NOW.
*ANNOUNCES HBO GO AVAILABLE ON AMAZON FIRE TV.
*UNVEILS MAKE AN OFFER FOR CUSTOMERS TO NEGOTIATE LOW PRICES

17. IS CLOUD COMPUTING THE RIGHT DIRECTION
FOR THE COMPANY ?
AMAZON WANTS TO CREATE AN
ECOSYSTEM AND BE A STRONG PLAYER IN
THE CLOUD COMPUTING PARADIGM.

18. IMPORTANT CONTENT IN
THE DIGITAL CONTENT
ECONOMY.IN THE PERSONAL
CLOUD
PARADIGM, MANY
CUSTOMERS
DIGITAL
CONTENTS IS
STORED IN THE
CLOUDS, ON
AMAZON’S
SERVER.

19. RECENTLY AMAZON IS WORKING ON A TV
SERIES AND IT IS INTERESTING TO KEEP TRACK
ON THIS PROJECT.
AND THERE IS MUCH MORE TO
COME.

20. *STARTED IN 1994.
*NAMED AMAZON IN JULY,1995.
*EARLIER A BOOKSTORE.DIVERSIFIED ITS PRODUCTS IN MANY COUNTRIES.
*WHY AMAZON SUCCEEDED ONLINE WHEN SO MANY OTHER COMPANIES
HAVE FAILED.
*USES E-COMMERCE AND M-COMMERCE MARKETING PRACTICES.
*AMAZON RECENTLY LAUNCHED A SUCCESSFUL PRODUCT “KINDLE”.
*WHAT’S NEXT FOR AMAZON.
*CLOUD COMPUTING WEB SERVICES.

21. THANK YOU