Amazon began in 1994 as an online bookstore founded by Jeff Bezos in Seattle, Washington. Originally focused on books, Amazon quickly expanded its product offerings and services. Throughout the 1990s and 2000s, Amazon diversified its catalog and introduced services like Amazon Prime for free two-day shipping. In the mid-2000s, Amazon launched Amazon Web Services which provided cloud computing services. By the 2010s, Amazon had become one of the largest e-commerce and technology companies in the world with a vast product selection and global reach.