SlideShare a Scribd company logo
1 of 28
Download to read offline
e-­‐Commerce	
  Trends	
  	
  
from	
  2014	
  to	
  2015	
  
1
 
	
  
	
  
	
  
	
  
Quick	
  Wins	
  
Game	
  Changers	
  
Worth	
  considering!	
  
E-­‐Commerce	
  Trends	
  for	
  2015	
  
• Cross-­‐border	
  B2C	
  
• Mobile	
  
• Automated	
  Pricing	
  OpGmizaGon	
  	
  
• Omnichannel	
  
• Big	
  Buying	
  Days	
  	
  
• Free	
  Shipping	
  
	
  
• New	
  Customer	
  
AquisiGon	
  Models	
  	
  
maturity	
  /	
  roi	
  
potenGal	
  impact	
  on	
  market	
  
• Next-­‐day	
  delivery	
  	
  
• In-­‐store	
  Pickup	
  
• Free	
  Returns	
  
• Own	
  Brands	
  
• Wearables	
  
• Social	
  Commerce	
  
• Content	
  MarkeGng	
  
• Mobile-­‐First	
  MarkeGng	
  
• ProgrammaGc	
  Ad	
  Buying	
  
and	
  MarkeGng	
  Auto	
  
• Digital	
  Content	
  
• mPayments	
  
• Bitcoin	
  
• Security	
  
• Magento	
  
• hybris	
  
• Beacon	
  Technology	
  
• Machine-­‐learning	
  Services	
  	
  
• 3D	
  prinGng	
  	
  
• New	
  Business	
  Models	
  	
  
B2C	
  eCommerce	
  Sales	
  Worldwide	
  
hVp://www.staGsta.com/staGsGcs/261245/b2c-­‐e-­‐commerce-­‐sales-­‐worldwide/	
  
hVp://ecommercenews.eu/key-­‐e-­‐commerce-­‐trends-­‐in-­‐2015	
  	
  
e-­‐Commerce	
  sales	
  worldwide	
  will	
  reach	
  $1.7	
  trillion	
  in	
  2015	
   Next	
  year,	
  local	
  consumers	
  all	
  
over	
  the	
  world	
  will	
  discover	
  
global,	
  or	
  foreign,	
  web	
  sites	
  in	
  
a	
  major	
  way,	
  and	
  spend	
  a	
  
larger	
  por;on	
  of	
  their	
  online	
  
budgets	
  on	
  non-­‐local	
  e-­‐
retailers.	
  This	
  will	
  pose	
  serious	
  
challenges	
  to	
  local	
  merchants	
  
but	
  will	
  also	
  create	
  new	
  
opportuni;es	
  for	
  them	
  to	
  sell	
  
abroad.	
  
Jörgen	
  Bödmar,	
  CEO	
  of	
  
Scandinavian	
  Design	
  Center	
  
An	
  increasing	
  number	
  of	
  e-­‐
retailers	
  are	
  beginning	
  to	
  see	
  
the	
  benefits	
  of	
  physical	
  
stores.	
  	
  
Karl	
  Prytz,	
  CEO,	
  Animail	
  
B2C	
  eCommerce	
  Sales	
  Worldwide	
  
•  Business-­‐to-­‐consumer	
  (B2C)	
  ecommerce	
  
sales	
  worldwide	
  reached	
  $1.471	
  trillion	
  in	
  
2014,	
  increasing	
  nearly	
  20%.	
  	
  
•  Asia-­‐Pacific	
  is	
  the	
  leading	
  region	
  for	
  
eCommerce	
  sales	
  in	
  2015	
  and	
  represents	
  
33.4%	
  of	
  the	
  total,	
  compared	
  with	
  31.7%	
  
in	
  North	
  America	
  and	
  24.6%	
  Western	
  
Europe.	
  
•  Cross-­‐border	
  B2C	
  
–  The	
  worldwide	
  leaders	
  in	
  B2C	
  eCommerce	
  
export	
  include:	
  USA,	
  UK,	
  Germany,	
  Nordic	
  
naGons,	
  Netherlands	
  and	
  France.	
  Their	
  overall	
  
online	
  retail	
  cross-­‐border	
  export	
  is	
  forecast	
  to	
  
top	
  EUR	
  100	
  billion	
  by	
  2020.	
  
–  Cross-­‐border	
  B2C	
  eCommerce	
  thrives	
  in	
  Europe,	
  
supported	
  by	
  the	
  iniGaGves	
  of	
  lawmakers	
  in	
  
creaGng	
  a	
  single	
  online	
  retail	
  infrastructure	
  and	
  
regulaGon.	
  	
  
hVp://www.emarketer.com/ArGcle/
Worldwide-­‐Ecommerce-­‐Sales-­‐Increase-­‐
Nearly-­‐20-­‐2014/1011039	
  
	
  
GLOBAL	
  CROSS-­‐BORDER	
  B2C	
  E-­‐COMMERCE	
  
2014,	
  yStats.com	
  ,	
  
hVp://ystats.com/uploads/report_abstracts/
1076.pdf	
  	
  
The	
  World's	
  Leading	
  eCommerce	
  Companies	
  
1.  Amazon	
  	
  
2.  JD.com	
  
3.  Wal-­‐Mart	
  
4.  eBay	
  
5.  OVo	
  Group	
  
6.  Alibaba	
  (excluding	
  wholesale)	
  
7.  Groupe	
  Casino	
  (Cnova)	
  
8.  Tesco	
  
9.  Rakuten	
  
10.  Best	
  Buy	
  
hVp://finance.yahoo.com/news/research-­‐markets-­‐worlds-­‐leading-­‐e-­‐154500570.html	
  	
  
hVp://www.businessweek.com/news/2014-­‐10-­‐31/casino-­‐e-­‐commerce-­‐arm-­‐cnova-­‐seeks-­‐up-­‐
to-­‐375-­‐million-­‐in-­‐u-­‐dot-­‐s-­‐dot-­‐ipo	
  	
  
In	
  terms	
  of	
  growth,	
  Alibaba	
  outpaces	
  all	
  its	
  
compe;tors	
  in	
  the	
  top	
  10,	
  more	
  than	
  doubling	
  
the	
  revenues	
  from	
  retail	
  marketplaces	
  last	
  
year.	
  	
  
	
  
JD.com	
  Inc.	
  ranks	
  next	
  with	
  close	
  to	
  +70%.	
  	
  
Casino	
  Group	
  is	
  combining	
  businesses	
  of	
  
Cdiscount	
  in	
  France,	
  Colombia	
  and	
  Asia1,	
  and	
  
Nova	
  Pontocom	
  in	
  Brazil	
  (company	
  jointly	
  held	
  
by	
  GPA	
  and	
  ViaVarejo).	
  
About	
  13	
  million	
  ac;ve	
  customers	
  in	
  Europe,	
  
La;n	
  America	
  and	
  Asia.	
  It	
  plans	
  to	
  raise	
  as	
  
much	
  as	
  $375	
  million	
  in	
  an	
  ini;al	
  public	
  
offering	
  in	
  the	
  U.S.	
  	
  in	
  2015.	
  
hVp://www.pracGcalecommerce.com/arGcles/
69413-­‐13-­‐Notable-­‐Ecommerce-­‐IPOs-­‐for-­‐2014,	
  
hVp://www.fool.de/en/2014/11/06/rocket-­‐
internet-­‐vs-­‐alibaba-­‐showdown-­‐of-­‐the-­‐e-­‐
commerce-­‐ipos-­‐of-­‐2014/	
  	
  	
  	
  	
  
hVp://nvca.org/index.php?
opGon=com_content&view=arGcle&id=344&Itemi
d=103	
  	
  
hVps://www.cbinsights.com/blog/ecommerce-­‐
venture-­‐capital-­‐investors-­‐2014	
  ,
hVp://techcrunch.com/2014/12/31/7-­‐venture-­‐
capitalists-­‐predict-­‐what-­‐will-­‐happen-­‐in-­‐2015/	
  	
  	
  	
  	
  	
  	
  
Interes'ng	
  IPOs	
  of	
  2014	
  
•  Alibaba	
  (NYSE:	
  BABA).	
  Already	
  the	
  
world’s	
  largest	
  online	
  and	
  mobile	
  
commerce	
  company,	
  the	
  Chinese	
  giant,	
  
whose	
  mission	
  is	
  “to	
  make	
  it	
  easy	
  to	
  do	
  
business	
  anywhere”.	
  Largest	
  ever	
  global	
  
IPO.	
  
–  	
  Market	
  CapitalizaGon	
  $236	
  billion	
  (€186	
  
billion)	
  
•  Rocket	
  Internet	
  (ETR:	
  RKET).	
  Founded	
  in	
  
2007	
  by	
  the	
  Samwer	
  brothers,	
  the	
  
German	
  Internet	
  start-­‐up	
  incubator.	
  The	
  
company’s	
  stated	
  mission	
  is	
  “to	
  become	
  
the	
  world’s	
  largest	
  Internet	
  plarorm	
  
outside	
  the	
  United	
  States	
  and	
  China”	
  
–  	
  Market	
  CapitalizaGon	
  $7.2	
  billion	
  (€5.7	
  
billion)	
  
Capital	
  Market	
  
We	
  are	
  seeing	
  larger	
  funds	
  spread	
  across	
  
fewer	
  firms.	
  In	
  2015	
  we	
  can	
  expect	
  to	
  see	
  
the	
  average	
  deal	
  size	
  increase	
  with	
  an	
  up;ck	
  
in	
  later	
  growth	
  rounds.	
  
Tony	
  Tijan,	
  CEO,	
  Cue	
  Ball	
  Group	
  
eCommerce	
  Startups	
  to	
  Watch	
  
•  Wish	
  is	
  a	
  mobile	
  shopping	
  startup	
  that	
  looks	
  
like	
  Pinterest	
  but	
  only	
  shows	
  you	
  what	
  	
  you	
  
want	
  to	
  buy.	
  	
  
hVps://www.wish.com	
  	
  	
  
•  Casper	
  wants	
  to	
  tackle	
  the	
  tradiGonally	
  
convoluted	
  process	
  of	
  buying	
  a	
  maVress	
  and	
  
streamline	
  it	
  for	
  the	
  web.	
  	
  
hVps://casper.com	
  	
  	
  
•  With	
  Instacar	
  ,	
  you	
  can	
  order	
  groceries	
  	
  by	
  
the	
  phone	
  or	
  online,	
  and	
  have	
  them	
  
delivered	
  to	
  your	
  apartment	
  in	
  less	
  	
  than	
  	
  
an	
  hour.	
  
hVps://www.instacart.com	
  	
  
	
  
	
  
•  Jet	
  has	
  announced	
  it	
  will	
  offer	
  shares	
  of	
  stock	
  
to	
  early	
  users.	
  
hVps://www.jet.com	
  	
  	
  
•  Thanks	
  to	
  Glamsquad,	
  	
  you	
  press	
  	
  a	
  buVon	
  
and	
  a	
  stylist	
  will	
  show	
  up	
  at	
  your	
  home.	
  
hVp://www.glamsquad.com	
  	
  
•  Spring	
  is	
  an	
  Instagram	
  for	
  shopping.	
  
hVps://www.shopspring.com	
  	
  	
  
•  Curbside	
  lets	
  you	
  buy	
  at	
  brick-­‐and-­‐mortar	
  
stores	
  ,	
  using	
  	
  your	
  phone.	
  Instead	
  of	
  waiGng	
  
for	
  delivery,	
  you	
  pick	
  up	
  your	
  purchases	
  from	
  
the	
  store	
  —	
  curbside	
  —	
  without	
  ever	
  having	
  
to	
  get	
  out	
  of	
  your	
  car.	
  
hVps://www.shopcurbside.com	
  	
  
hVp://www.businessinsider.com/the-­‐16-­‐best-­‐startups-­‐that-­‐
launched-­‐in-­‐2014-­‐2014-­‐12	
  
hVp://www.businessinsider.com/14-­‐startups-­‐to-­‐watch-­‐
in-­‐2015-­‐2014-­‐12	
  	
  	
  
B2B	
  Buyers	
  Want	
  Useful	
  Services	
  	
  
•  Driven	
  by	
  their	
  online	
  buying	
  experiences,	
  B2B	
  buyers	
  are	
  demanding	
  
omnichannel	
  capabiliGes	
  when	
  making	
  work-­‐related	
  purchases.	
  	
  
•  Nearly	
  half	
  (49%)	
  of	
  them	
  prefer	
  to	
  make	
  work-­‐related	
  purchases	
  on	
  the	
  
same	
  websites	
  they	
  use	
  for	
  personal	
  purchases.	
  	
  
–  32%	
  	
  begin	
  their	
  research	
  on	
  brand	
  manufacturer	
  sites	
  	
  and	
  25%	
  -­‐	
  on	
  search	
  engines	
  .	
  
•  They	
  expect	
  the	
  next-­‐day	
  delivery	
  or	
  an	
  esGmated	
  Gme	
  of	
  the	
  product	
  
arrival.	
  
•  B2B	
  buyers	
  want	
  useful	
  services	
  to	
  support	
  their	
  shopping	
  journey:	
  self-­‐
servicing	
  accounts,	
  store	
  locators,	
  personalized	
  product	
  recommendaGons	
  
and	
  reviews.	
  
Building	
  The	
  B2B	
  OmniChannel	
  Commerce	
  Plarorm	
  Of	
  The	
  Future,	
  Forrester,	
  2014	
  
In	
  my	
  opinion,	
  regarding	
  B2B	
  area,	
  
the	
  forthcoming	
  year	
  will	
  result	
  in	
  
bigger	
  awareness	
  and	
  decisiveness	
  
as	
  to	
  the	
  investment	
  in	
  higher	
  
quality	
  technology.	
  
Tomasz	
  Lis,	
  B2B	
  eCommerce	
  
Manager,	
  Brand	
  DistribuGon	
  	
  
Future	
  technology	
  innovaGon	
  will	
  focus	
  on	
  automated	
  pricing	
  opGmizaGon	
  	
  
Omnichannel	
  	
  
•  In	
  recent	
  years,	
  the	
  mul;channel	
  concept	
  
has	
  morphed	
  into	
  omnichannel.	
  
•  From	
  the	
  customer’s	
  perspecGve,	
  there	
  is	
  
only	
  a	
  single,	
  technology-­‐enabled	
  channel	
  
that	
  brings	
  together	
  all	
  touchpoints.	
  
•  8%	
  of	
  retail	
  companies	
  are	
  planning	
  to	
  add	
  
a	
  Chief	
  Omnichannel	
  Officer	
  or	
  SVP,	
  EVP	
  or	
  
Head	
  of	
  Omnichannel	
  to	
  the	
  roles	
  in	
  the	
  
next	
  18	
  months.	
  
hVp://www.getelasGc.com/omnichannel-­‐vs-­‐mulGchannel-­‐and-­‐the-­‐store-­‐of-­‐the-­‐future/	
  	
  
Exclusive	
  2014	
  Surver	
  Report:	
  The	
  Omnichannel	
  Challenge:	
  Strategies	
  That	
  Work,	
  Oracle,	
  2014	
  
Omni-­‐channel	
  refers	
  to	
  the	
  prac;ce	
  that	
  
leads	
  to	
  a	
  consistent	
  shopping	
  
experience	
  across	
  channels	
  and	
  this	
  
includes	
  brand	
  messaging,	
  promo;ons,	
  
pricing,	
  customer	
  service,	
  etc..	
  
According	
  to	
  Google	
  -­‐	
  85%	
  of	
  online	
  
shoppers	
  start	
  a	
  purchase	
  on	
  one	
  device	
  
and	
  finish	
  on	
  another.	
  	
  
Vlad	
  Zachary,	
  Director	
  Omni-­‐Channel	
  
Commerce	
  at	
  Upshot	
  Commerce	
  
What	
  are	
  the	
  most	
  
valuable	
  ways	
  
your	
  omnichannel	
  
strategies	
  have	
  
improved	
  your	
  business?	
  	
  
Omnichannel	
  	
  
With	
  omnichannel	
  retail	
  at	
  American	
  Eagle	
  Ou`iaers	
  a	
  customer	
  might	
  bring	
  their	
  phone	
  into	
  the	
  
store,	
  scan	
  a	
  barcode	
  and	
  comparison	
  shop	
  in	
  real-­‐;me.	
  As	
  Chief	
  Digital	
  Officer	
  Joe	
  Megibow	
  
explained,	
  if	
  they	
  decide	
  to	
  order,	
  it’s	
  up	
  to	
  the	
  retail	
  associate	
  to	
  recognize	
  the	
  online	
  order	
  is	
  being	
  
placed	
  in	
  the	
  store,	
  and	
  to	
  fulfill	
  that	
  order	
  in	
  person.	
  	
  
hap://www.forbes.com/sites/jasonbloomberg/2014/09/30/omnichannel-­‐more-­‐than-­‐a-­‐digital-­‐transforma;on-­‐buzzword/	
  	
  
£81,00	
   £83,00	
  
£93,00	
  
£126,00	
  
£99,00	
  
£118,00	
  
£0,00	
  
£20,00	
  
£40,00	
  
£60,00	
  
£80,00	
  
£100,00	
  
£120,00	
  
£140,00	
  
The	
  omnichannel	
  opportunity.	
  Unlocking	
  the	
  power	
  of	
  the	
  connected	
  consumer,	
  DeloiVe,	
  2014	
  
online	
  research	
  
and	
  online	
  
shopping	
  	
  	
  
offline	
   online	
  	
   offline	
  +	
  research	
  
during	
  the	
  
shopping	
  	
  
offline	
  +	
  research	
  
online	
  BEFORE	
  
the	
  shopping	
  	
  
ROPO	
  
OMNICHANNEL AND ORDER VALUE
Big	
  Buying	
  Days	
  are	
  Ge}ng	
  Bigger	
  
•  Cyber	
  Monday,	
  Black	
  Friday,	
  Super	
  
Saturday,	
  Small	
  Business	
  Saturday,	
  Green	
  
Monday,	
  Singles	
  Day,	
  …	
  	
  jumping	
  in	
  on	
  the	
  
holiday	
  season	
  as	
  early	
  as	
  possible	
  
•  Last	
  year,	
  U.S.	
  Cyber	
  Monday	
  sales	
  were	
  
$2.3	
  billion—up	
  29	
  %	
  from	
  the	
  year	
  
before.	
  	
  
•  Cyber	
  Monday	
  morphed	
  into	
  Cyber	
  Week.	
  
•  About	
  70%	
  of	
  U.S.	
  eCommerce	
  shipments	
  
during	
  the	
  2014	
  Christmas	
  shopping	
  period	
  
included	
  free	
  shipping.	
  
hVps://www.shipwire.com/w/blog/9-­‐e-­‐commerce-­‐trends-­‐2015-­‐influence-­‐buyer-­‐
experience/	
  
hVp://www.bloomberg.com/news/2013-­‐11-­‐07/china-­‐singles-­‐day-­‐record-­‐seen-­‐as-­‐
bmws-­‐sell-­‐cheap-­‐online.html	
  	
  	
  
hVp://www.pracGcalecommerce.com/arGcles/75840-­‐6-­‐Holiday-­‐Online-­‐Shopping-­‐
Trends-­‐to-­‐Watch-­‐in-­‐2014	
  	
  
hVp://www.pracGcalecommerce.com/arGcles/75840-­‐6-­‐Holiday-­‐Online-­‐Shopping-­‐
Trends-­‐to-­‐Watch-­‐in-­‐2014	
  	
  
hVp://ibmbenchmarklive.mybluemix.net/#/realGme/conversion	
  	
  	
  	
  
hVps://www.internetretailer.com/2014/12/26/online-­‐sales-­‐rise-­‐83-­‐christmas-­‐day	
  	
  
This	
  year,	
  Alibaba	
  only	
  took	
  two	
  hours	
  to	
  
reach	
  $2	
  billion	
  in	
  sales	
  on	
  Singles	
  Day,	
  
and	
  by	
  day’s	
  end	
  reported	
  sales	
  
surpassed	
  $9	
  billion.	
  
Christmas	
  Day	
  ’14:	
  IBM	
  Benchmark	
  Live	
  
•  Average	
  order	
  value	
  was	
  $100.33,	
  up	
  
6.2%	
  from	
  a	
  year	
  earlier.	
  
•  Smartphones	
  accounted	
  for	
  40.6%	
  of	
  
online	
  traffic	
  and	
  tablets	
  15.9%.	
  	
  
•  Tablets	
  accounted	
  for	
  18.4%	
  of	
  online	
  
sales	
  and	
  smartphones	
  16.3%.	
  
•  Computers	
  accounted	
  for	
  42.6%	
  of	
  
online	
  traffic,	
  and	
  65.2%	
  of	
  online	
  
sales.	
  	
  	
  
•  Consumers	
  spent	
  21.4%	
  more	
  on	
  
average	
  when	
  shopping	
  on	
  their	
  
desktops.	
  
•  The	
  conversion	
  rate	
  was	
  4.56%	
  on	
  
computers	
  and	
  2.15%	
  on	
  mobile	
  
devices.	
  
Flexible	
  Delivery	
  
•  Next-­‐day	
  delivery	
  and	
  rapid	
  in-­‐store	
  pickup	
  will	
  rock	
  in	
  
2015.	
  
–  Browse	
  online	
  and	
  use	
  the	
  store	
  as	
  your	
  personal	
  pick-­‐up	
  center.	
  	
  
•  Amazon	
  Prime	
  Now	
  allows	
  its	
  Prime	
  members	
  to	
  get	
  
items	
  delivered	
  in	
  just	
  one	
  hour	
  in	
  NY.	
  
•  Companies	
  are	
  keeping	
  warehouses	
  closer	
  than	
  ever	
  to	
  
buying	
  hubs.	
  
•  Uber	
  and	
  Ly•	
  have	
  built	
  a	
  massive	
  local	
  transportaGon	
  
network	
  -­‐	
  courier	
  and	
  same-­‐day	
  delivery	
  could	
  make	
  an	
  
enGcing	
  field	
  of	
  expansion.	
  
•  Returns	
  are	
  criGcal	
  to	
  the	
  ongoing	
  user	
  experience.	
  The	
  
next	
  fronGer	
  is	
  free	
  shipping	
  on	
  returns.	
  	
  
•  Some	
  eCommerce	
  startups	
  will	
  be	
  giving	
  discounts	
  to	
  
consumers	
  in	
  exchange	
  for	
  the	
  wait	
  for	
  their	
  products.	
  
hVps://www.shipwire.com/w/blog/9-­‐e-­‐commerce-­‐trends-­‐2015-­‐influence-­‐buyer-­‐experience/	
  
hVp://recode.net/2014/12/18/amazon-­‐introduces-­‐one-­‐hour-­‐delivery-­‐in-­‐new-­‐york/	
  	
  
Where:	
  
in-­‐store	
  pickup	
  
post	
  office	
  of	
  my	
  choice	
  
office	
  
home	
  
parcel	
  locker	
  
How	
  
gi•	
  wrapped	
  
sprayed	
  with	
  perfume	
  
embossed,	
  
Engraved	
  
When	
  	
  
same	
  day	
  
next	
  day	
  
deferred	
  delivery	
  
rerouGng	
  
Own	
  Brands	
  
•  Amazon’s	
  own	
  line	
  of	
  diapers	
  -­‐	
  	
  Amazon	
  
Elements.	
  The	
  line	
  of	
  diapers	
  and	
  baby	
  wipes	
  
will	
  only	
  be	
  available	
  to	
  customers	
  who	
  
belong	
  to	
  the	
  Amazon	
  Prime	
  membership	
  
program.	
  
•  Zalando	
  brand	
  awareness	
  in	
  countries	
  with	
  
Zalando	
  shop	
  launched	
  before	
  2012	
  is	
  89%.	
  	
  
•  Nerlix	
  is	
  moving	
  away	
  from	
  buying	
  content.	
  
It	
  would	
  rather	
  draw	
  addicts,	
  who	
  have	
  just	
  
one	
  just-­‐for-­‐Nerlix	
  show	
  that	
  prevents	
  them	
  
from	
  canceling..	
  
hVp://recode.net/2014/12/04/amazon-­‐unveils-­‐its-­‐own-­‐line-­‐of-­‐diapers-­‐
confirming-­‐partners-­‐biggest-­‐fears/	
  	
  
Zalando	
  –	
  Europe’s	
  leading	
  online	
  fashion	
  desGnaGon,	
  Zalando	
  AG,	
  2014	
  
hVp://iveybusinessreview.ca/cms/3198/arrested-­‐economics-­‐assessing-­‐the-­‐
business-­‐case-­‐of-­‐nerlixs-­‐original-­‐content/	
  	
  
Ne`lix	
  is	
  hedging	
  against	
  rising	
  
content	
  licensing	
  costs,	
  which	
  are	
  up	
  
700%	
  over	
  the	
  past	
  two	
  years.	
  While	
  
per-­‐show	
  licenses	
  will	
  never	
  surpass	
  
the	
  cost	
  of	
  original	
  producing	
  a	
  series,	
  
their	
  increases	
  will	
  make	
  ongoing	
  
investments	
  in	
  House	
  of	
  Cards	
  less	
  
expensive	
  on	
  a	
  differen;al	
  basis.	
  
MaVhew	
  Ball	
  
Shopping	
  Malls	
  
•  Online	
  stores	
  and	
  websites	
  are	
  already	
  
making	
  a	
  shi•	
  toward	
  mobile	
  opGmized	
  
shopping	
  experience.	
  
•  You	
  can	
  expect	
  more	
  businesses	
  to	
  focus	
  
on	
  creaGng	
  mobile-­‐friendly	
  stores	
  and	
  
even	
  hybrid	
  experiences	
  in	
  their	
  physical	
  
stores	
  to	
  accommodate	
  mobile	
  shoppers.	
  
•  Wearables	
  may	
  just	
  be	
  the	
  link	
  between	
  
eCommerce	
  and	
  the	
  physical	
  world.	
  
•  Google	
  Launches	
  Store	
  Visits	
  Metric	
  to	
  
help	
  prove	
  online2offline	
  impact.	
  
hVp://searchengineland.com/google-­‐store-­‐visits-­‐esGmated-­‐
conversions-­‐metric-­‐adwords-­‐211254	
  	
  
hVp://www.addshoppers.com/blog/2015-­‐ecommerce-­‐trends-­‐what-­‐to-­‐expect	
  	
  
hVp://www.shopify.com/pos/touch-­‐screen	
  	
  
	
  
One	
  dashboard	
  to	
  manage	
  your	
  retail	
  
and	
  online	
  stores	
  in	
  Shopify	
  
Mul;-­‐channel	
  really	
  transforms	
  to	
  
omni-­‐channel	
  for	
  all	
  categories,	
  if	
  you	
  
want	
  fast	
  growth.	
  We	
  will	
  also	
  see	
  
smart	
  players	
  combining	
  online	
  and	
  
offline	
  in	
  innova;ve	
  ways	
  -­‐	
  think	
  events,	
  
popups,	
  physical	
  retail	
  and	
  new	
  delivery	
  
op;ons.	
  
Dylan	
  Fuller,	
  Head	
  of	
  Ecommerce,	
  Ales	
  
by	
  Mail	
  
Mobile	
  Traffic	
  will	
  ConGnue	
  to	
  Rise	
  
•  The	
  world	
  is	
  moving	
  quickly	
  to	
  3G	
  and	
  4G	
  networks.	
  	
  
•  Mobile	
  users	
  watch	
  a	
  lot	
  of	
  video.	
  	
  
•  Global	
  mobile	
  transacGons	
  are	
  averaging	
  42%	
  annual	
  
growth	
  in	
  volume	
  and	
  value	
  between	
  2011	
  and	
  2016.	
  
•  Asia-­‐Pacific	
  is	
  leading	
  the	
  world	
  in	
  terms	
  of	
  mobile	
  
users’	
  enthusiasm	
  for	
  shopping	
  via	
  mobile	
  device.	
  
hVp://www.forbes.com/sites/connieguglielmo/2014/02/05/mobile-­‐traffic-­‐will-­‐conGnue-­‐to-­‐rise-­‐
rise-­‐rise-­‐as-­‐smart-­‐devices-­‐take-­‐over-­‐the-­‐world/	
  	
  
hVp://etc-­‐digital.org/digital-­‐trends/ecommerce/mobile-­‐commerce/	
  	
  
	
  
Each	
  day	
  you	
  see	
  a	
  curated	
  
selecGon	
  of	
  items.	
  Swipe	
  
right	
  to	
  save	
  an	
  item,	
  swipe	
  
le•	
  to	
  skip	
  it.	
  
hVps://www.getstrut.co/	
  	
  
For	
  several	
  years,	
  keeps	
  repea;ng	
  that	
  next	
  year	
  will	
  be	
  the	
  year	
  of	
  
mobile,	
  but	
  it	
  is	
  at	
  the	
  end	
  of	
  2014,	
  in	
  the	
  US	
  the	
  ;me	
  spent	
  on	
  mobile	
  
outgrown	
  the	
  ;me	
  spent	
  in	
  front	
  of	
  the	
  TV.	
  Is	
  ecommerce	
  prepared	
  for	
  it?	
  
Karol	
  Pokojowczyk,	
  Founder,	
  CEO,	
  Colibri.io	
  
Mobile	
  Commerce	
  
•  In	
  the	
  past	
  four	
  years,	
  the	
  mobile	
  eCommerce	
  
market	
  in	
  US	
  has	
  grown	
  by	
  19%.	
  
•  36.9%	
  of	
  visits	
  to	
  online	
  stores	
  have	
  come	
  
from	
  mobile	
  devices.	
  
•  Over	
  the	
  last	
  two	
  years,	
  iPhone’s	
  share	
  of	
  
eCommerce	
  orders	
  has	
  gone	
  down	
  from	
  
75.1%	
  in	
  2012	
  to	
  53.6%	
  in	
  as	
  of	
  March	
  2014.	
  	
  
•  Samsung	
  have	
  more	
  than	
  quadrupled	
  their	
  
share	
  of	
  phone	
  orders	
  -­‐	
  	
  from	
  6.9%	
  in	
  2012	
  to	
  
30.5%	
  in	
  2014.	
  
•  iPad	
  sGll	
  accounts	
  for	
  the	
  biggest	
  share	
  of	
  
tablet	
  eCommerce	
  orders.	
  
•  Purchases	
  made	
  on	
  Amazon	
  Kindle	
  Fire	
  are	
  
now	
  accounGng	
  for	
  4.5%	
  of	
  all	
  tablet	
  orders.	
  	
  
•  In	
  2014	
  email	
  markeGng	
  generated	
  26.7%	
  of	
  
sales	
  on	
  mobile	
  phones,	
  compared	
  to	
  only	
  
20.9%	
  on	
  desktop,	
  and	
  23.1%	
  on	
  tablet.	
  
hVp://blog.custora.com/2014/07/custora-­‐pulse-­‐
mobile-­‐report/	
  	
  
People	
  are	
  actually	
  buy	
  on	
  mobile	
  now.	
  
Compared	
  to	
  last	
  year,	
  when	
  most	
  
transac;ons	
  were	
  started	
  on	
  mobile	
  and	
  
were	
  either	
  abandoned	
  or	
  completed	
  on	
  
desktop.	
  
Murry	
  Ivanoff,	
  CEO	
  of	
  Metrilo,	
  
metrilo.com	
  
Looking	
  at	
  data	
  from	
  over	
  100,000	
  
ecommerce	
  stores	
  that	
  use	
  the	
  Shopify	
  
pla`orm,	
  we	
  saw	
  50.3%	
  of	
  traffic	
  
coming	
  from	
  mobile	
  (40.3%	
  from	
  mobile	
  
phones,	
  10%	
  from	
  tablets)	
  and	
  just	
  
49.7%	
  from	
  computers.	
  
Tobi	
  Lütke	
  
Founder,	
  CEO,	
  Shopify	
  
Wearables	
  	
  
•  Businesses	
  will	
  be	
  able	
  to	
  
rapidly	
  update	
  consumers	
  on	
  
price	
  changes,	
  promoGons,	
  
etc.,	
  while	
  marketers	
  will	
  have	
  
a	
  whole	
  new	
  method	
  of	
  
catching	
  their	
  aVenGon,	
  a	
  way	
  
that	
  only	
  stops	
  when	
  a	
  person	
  
is	
  asleep.	
  	
  
•  Wearable	
  tech	
  is	
  on	
  the	
  rise.	
  
–  Cisco	
  esGmates	
  that	
  there	
  were	
  
21.7	
  million	
  wearable	
  devices	
  in	
  
2013.	
  	
  
In	
  five	
  years,	
  that	
  number	
  is	
  
expected	
  to	
  rise	
  to	
  176.9	
  million	
  
devices	
  
hVp://www.addshoppers.com/blog/2015-­‐ecommerce-­‐
trends-­‐what-­‐to-­‐expect	
  
hVp://www.cisco.com/c/en/us/soluGons/service-­‐provider/
visual-­‐networking-­‐index-­‐vni/index.html	
  	
  
hVps://econsultancy.com/blog/65911-­‐mobile-­‐markeGng-­‐
commerce-­‐trends-­‐from-­‐2014-­‐into-­‐2015/	
  	
  
	
  
Then	
  come	
  2016	
  expect	
  a	
  v2.0	
  Apple	
  Watch	
  that	
  blows	
  
us	
  all	
  away...	
  maybe	
  with	
  100%	
  accurate	
  voice	
  
recogni;on.	
  
MaV	
  Hobbs,	
  Just	
  Eat	
  
Most	
  importantly	
  we’ve	
  seen	
  mobile	
  payments	
  via	
  
NFC	
  or	
  Apple	
  Pay	
  become	
  a	
  reality,	
  changing	
  the	
  
func;on	
  of	
  mobile	
  devices	
  forever.	
  	
  
Sarah	
  Watson,	
  Group	
  Mobile	
  Manager,	
  Net-­‐A-­‐Porter	
  
Group	
  
e-­‐Commerce	
  Design	
  Trends	
  
•  In	
  2015	
  responsive,	
  	
  mobile-­‐friendly	
  	
  
eCommerce	
  websites	
  will	
  stop	
  being	
  	
  a	
  
compeGGve	
  advantage	
  and	
  start	
  to	
  become	
  a	
  
necessity	
  for	
  doing	
  business	
  online.	
  	
  
•  Web	
  design	
  trends:	
  
1.  data	
  science	
  
2.  hidden	
  menus	
  (someGmes	
  called	
  hamburger	
  menus)	
  
•  People	
  don’t	
  yet	
  understand	
  what	
  the	
  hamburger	
  menu	
  
icon	
  means.	
  
3.  responsive	
  design	
  for	
  large	
  screens	
  
4.  flexible	
  and	
  large	
  typography	
  
5.  large	
  photography	
  
6.  video	
  content	
  and	
  backgrounds	
  
7.  slippy	
  UX	
  
8.  material	
  design	
  by	
  Google	
  
hVp://www.google.com/design/spec/material-­‐
design/introducGon.html	
  	
  	
  	
  
hVp://www.pracGcalecommerce.com/arGcles/77729-­‐6-­‐Ecommerce-­‐Design-­‐Trends-­‐for-­‐2015	
  	
  
hVp://uxmag.com/arGcles/the-­‐top-­‐ux-­‐predicGons-­‐for-­‐2015	
  	
  
hVp://www.reserved.com/de/en/	
  	
  
Social	
  Media	
  
In	
  2014,	
  only	
  a	
  handful	
  of	
  e-­‐commerce	
  
businesses	
  interacted	
  with	
  all	
  their	
  
customers	
  online,	
  regardless	
  of	
  the	
  
channel.	
  I	
  believe	
  2015	
  will	
  bring	
  a	
  
breakthrough	
  in	
  social	
  customer	
  
support.	
  More	
  and	
  more	
  companies	
  
invest	
  in	
  monitoring.	
  Huge	
  contact	
  
center	
  companies	
  crea;ng	
  social	
  media	
  
divisions.	
  Moreover,	
  2015	
  will	
  bring	
  a	
  
concrete	
  data	
  -­‐	
  case	
  studies,	
  reports	
  -­‐	
  to	
  
prove	
  how	
  valuable	
  engaging	
  your	
  
customers	
  online	
  really	
  is.	
  
Michal	
  Sadowski,	
  CEO,	
  Brand24	
  	
  
Wow	
  the	
  customer	
  or	
  die!	
  
And	
  next	
  will	
  be	
  the	
  shopping	
  
func;onali;es	
  in	
  the	
  social	
  realm	
  
(Facebook’s	
  &	
  Twiaer’s	
  “buy”	
  buaons	
  &	
  
Curalate’s	
  Like2Buy	
  pla`orm	
  for	
  
Instagram)	
  tell	
  me	
  that	
  social	
  is	
  going	
  to	
  
get	
  a	
  whole	
  lot	
  more	
  shoppable	
  in	
  2015.	
  	
  
Karol	
  Pokojowczyk,	
  CEO,	
  Colibri.io	
  
•  Social	
  commerce	
  is	
  evolving	
  to	
  meet	
  
companies’	
  needs.	
  
•  TwiVer	
  joins	
  other	
  companies	
  like	
  Facebook	
  in	
  
trying	
  to	
  prove	
  that	
  social	
  commerce	
  is	
  
working.	
  
•  Facebook	
  dominates	
  as	
  a	
  source	
  of	
  social	
  
traffic	
  and	
  sales	
  -­‐	
  average	
  of	
  85%	
  of	
  all	
  
eCommerce	
  orders	
  from	
  social	
  media	
  come	
  
from	
  Facebook.	
  
•  Community	
  style	
  sites	
  like	
  Polyvore,	
  Instagram	
  
can	
  generate	
  high	
  average	
  order	
  value.	
  
•  Facebook	
  has	
  the	
  highest	
  conversion	
  rate	
  for	
  
all	
  social	
  media	
  ecommerce	
  traffic	
  at	
  
1.85%Social	
  commerce	
  workarounds	
  like	
  
hVp://liketoknow.it/	
  and	
  
hVp://www.curalate.com/soluGons/like2buy/	
  	
  
hVp://www.entrepreneur.com/arGcle/237684	
  	
  
hVp://www.shopify.com/infographics/social-­‐commerce	
  	
  
eMarkeGng	
  
•  Content	
  MarkeGng	
  growing	
  bigger	
  than	
  ever:	
  
–  It	
  already	
  is	
  necessary	
  for	
  companies	
  to	
  adapt	
  content	
  
for	
  mobile	
  users.	
  
•  Video	
  will	
  sGll	
  be	
  growing	
  	
  in	
  popularity.	
  
•  The	
  length	
  and	
  value	
  of	
  the	
  content	
  will	
  be	
  
more	
  essenGal	
  than	
  ever	
  for	
  effecGve	
  SEO	
  .	
  
•  Mobile-­‐First	
  MarkeGng	
  
•  ProgrammaGc	
  Ad	
  Buying	
  
•  By	
  2018,	
  50%	
  of	
  online	
  display	
  adverGsements	
  
in	
  America	
  will	
  be	
  bought	
  this	
  way.Marketers	
  
will	
  try	
  new	
  cu}ng-­‐edge	
  digital	
  markeGng	
  tools,	
  	
  
–  Some	
  inspiraGon:	
  
hVp://www.smarGnsights.com/managing-­‐digital-­‐
markeGng/markeGng-­‐innovaGon/digital-­‐markeGng-­‐
trends-­‐2015/	
  	
  
As	
  we	
  are	
  reaching	
  the	
  edges	
  of	
  where	
  
we	
  can	
  go	
  with	
  brand	
  SEO,	
  PPC	
  and	
  
Affiliate	
  Marke;ng,	
  we	
  are	
  looking	
  for	
  
more	
  ways	
  to	
  win	
  business.	
  	
  2015	
  will	
  be	
  
all	
  about	
  local	
  search	
  and	
  employing	
  
Google+	
  to	
  win	
  at	
  a	
  local	
  search	
  level.	
  
Nigel	
  Apperley,	
  Head	
  of	
  E-­‐Commerce	
  
for	
  Kwik	
  Fit,	
  UK,	
  chain	
  of	
  800	
  garages	
  
hVp://www.russellsgroup.com/internet-­‐markeGng-­‐resources/top-­‐markeGng-­‐
trends-­‐2015.html	
  ,	
  Mobile	
  AdverGsing	
  Trends	
  Report,	
  FunMobility,	
  2014	
  
hVp://www.clickz.com/clickz/column/2386192/10-­‐digital-­‐markeGng-­‐trends-­‐
for-­‐2015	
  ,
hVp://www.economist.com/news/special-­‐report/21615872-­‐rise-­‐electronic-­‐
marketplace-­‐online-­‐ads-­‐reshaping-­‐media-­‐business-­‐buy	
  	
  
In	
  the	
  future,	
  all	
  adver;sing	
  on	
  social	
  
media	
  will	
  be	
  na;ve	
  instream	
  ads.	
  The	
  
right	
  rail	
  and	
  banners	
  will	
  disappear	
  
altogether.	
  
Jan	
  Rezab,	
  CEO	
  of	
  Socialbakers	
  
It	
  is	
  not	
  about	
  finding	
  a	
  hole	
  in	
  Google’s	
  
algorithm	
  ,	
  but	
  offering	
  true	
  content	
  
that	
  benefits	
  the	
  community.	
  	
  
Richard	
  Mancuso,	
  CEO,	
  Unify	
  One	
  
Driving	
  Loyalty	
  
•  One	
  of	
  the	
  big	
  challenges	
  in	
  retail	
  is	
  
turning	
  a	
  one-­‐Gme	
  shopper	
  into	
  a	
  loyal	
  
customer.	
  	
  
•  6	
  million	
  people	
  use	
  Shopkick,	
  which	
  
makes	
  it	
  the	
  most-­‐used	
  shopping	
  app.	
  
–  Users	
  get	
  points	
  (called	
  kicks)	
  for	
  entering	
  a	
  
store	
  and	
  further	
  kicks	
  for	
  scanning	
  items	
  and	
  
purchasing.	
  	
  
•  Retailers	
  have	
  to	
  be	
  more	
  innovaGve	
  in	
  
implemenGng	
  their	
  loyalty	
  efforts:	
  
–  early	
  access	
  to	
  products	
  or	
  services,	
  
–  unexpected	
  rewards,	
  
–  tailored	
  perks.	
  
	
  
hVp://www.inc.com/rebecca-­‐borison/top-­‐trends-­‐in-­‐ecommerce-­‐for-­‐new-­‐
year.html	
  	
  
hVps://econsultancy.com/blog/64185-­‐the-­‐five-­‐most-­‐interesGng-­‐mobile-­‐
loyalty-­‐apps#i.vozbhlf4mf3iV	
  	
  
hVps://www.linkedin.com/pulse/20140821180819-­‐81464881-­‐3-­‐loyalty-­‐
program-­‐add-­‐ons-­‐that-­‐delight-­‐and-­‐win-­‐over-­‐customers	
  	
  
Buyers	
  of	
  b2c	
  will	
  always	
  want	
  lower	
  
prices.	
  The	
  same	
  is	
  not	
  true	
  with	
  b2b	
  
where	
  you	
  are	
  selling	
  to	
  someone	
  who	
  is	
  
spending	
  someone	
  else’s	
  money.	
  	
  	
  In	
  this	
  
case,	
  	
  it’s	
  about	
  making	
  their	
  personal	
  
experience	
  beaer.	
  	
  If	
  a	
  buyer	
  is	
  going	
  to	
  
personally	
  receive	
  an	
  iPad	
  aqer	
  
spending	
  $5000	
  of	
  the	
  their	
  employers	
  
money,	
  they	
  won’t	
  mind	
  paying	
  10-­‐15%	
  
higher	
  on	
  prices.	
  	
  They	
  can	
  even	
  jus;fy	
  
this	
  price	
  increase	
  if	
  we	
  are	
  saving	
  them	
  
;me	
  during	
  the	
  purchase	
  process.	
  	
  We	
  
plan	
  to	
  put	
  a	
  blog	
  out	
  on	
  rewards	
  in	
  the	
  
new	
  year.	
  
Richard	
  Mancuso,	
  CEO,	
  Unify	
  One	
  
For	
  commodi;es	
  with	
  easy	
  distribu;on,	
  
which	
  can	
  be	
  easily	
  compared	
  with	
  each	
  
other	
  and	
  without	
  the	
  need	
  for	
  physical	
  
connec;on,	
  the	
  transparency	
  will	
  create	
  
a	
  “winner	
  takes	
  it	
  all’	
  situa;on.	
  	
  
Torkel	
  Hallander,	
  CEO,	
  BytHjul.com	
  
Digital	
  Content	
  
•  Music:	
  The	
  digital	
  now	
  accounts	
  for	
  39%	
  of	
  total	
  industry	
  global	
  revenues,	
  
and	
  in	
  three	
  of	
  the	
  world’s	
  top	
  10	
  markets,	
  digital	
  channels	
  account	
  for	
  the	
  
majority	
  of	
  revenues.	
  
–  Music	
  subscripGon	
  services	
  including	
  SpoGfy	
  and	
  Deezer	
  have	
  broken	
  through	
  the	
  $1bn	
  
sales	
  barrier	
  worldwide.	
  
•  News:	
  The	
  growing	
  range	
  of	
  business	
  models	
  in	
  digital	
  news	
  suggests	
  the	
  
industry	
  will	
  be	
  much	
  more	
  segmented	
  now	
  than	
  previously.	
  	
  
•  Games:	
  Free2Play	
  model	
  will	
  remain	
  popular	
  in	
  2015	
  and	
  beyond:	
  
–  PlayStaGon	
  4	
  and	
  Microso•’s	
  Xbox	
  One	
  will	
  offer	
  more	
  F2P	
  opGons	
  than	
  before.	
  
–  Revenue	
  from	
  mobile	
  gaming	
  is	
  likely	
  to	
  surpass	
  console	
  gaming	
  in	
  2015.	
  
•  VOD	
  -­‐	
  TechNavio's	
  analysts	
  forecast	
  the	
  Global	
  Video	
  on	
  Demand	
  market	
  to	
  
grow	
  at	
  a	
  CAGR	
  of	
  16.8%	
  over	
  the	
  period	
  2011-­‐2015.	
  
•  E-­‐books	
  -­‐	
  real	
  progress	
  for	
  authors:	
  
–  Self-­‐published	
  authors	
  are	
  now	
  earning	
  nearly	
  40%	
  of	
  all	
  e-­‐book	
  royalGes	
  on	
  the	
  Kindle	
  
store.	
  
hVp://www.digitalnewsreport.org/essays/2014/new-­‐approaches-­‐to-­‐paid-­‐digital-­‐content/	
  
IFPI	
  Digital	
  Music	
  Report	
  2014,	
  hVp://www.theguardian.com/books/2014/jul/18/report-­‐self-­‐publishing-­‐surging-­‐ebook-­‐market-­‐amazon	
  	
  
hVp://www.internap.com/2014/12/01/top-­‐five-­‐online-­‐gaming-­‐industry-­‐trends-­‐2015/	
  	
  
Payments	
  
•  About	
  15%	
  of	
  purchases	
  	
  in	
  Starbucks	
  U.S.	
  
happen	
  via	
  mobile	
  apps.	
  	
  	
  
•  Apple	
  equips	
  iPhone	
  6	
  	
  with	
  an	
  e-­‐wallet	
  
called	
  Apple	
  Pay.	
  
•  eBay	
  suddenly	
  	
  resolves	
  to	
  spin	
  off	
  PayPal	
  in	
  
2015.	
  
•  Companies	
  like	
  LendUp,	
  Kreditech,	
  and	
  
Zestcash	
  are	
  working	
  on	
  models	
  to	
  assess	
  
creditworthiness	
  with	
  new	
  criteria,	
  e.g.	
  
behavior	
  on	
  social	
  media.	
  
•  Crowdfunding	
  sites	
  have	
  proven	
  remarkably	
  
good	
  at	
  aVracGng	
  reliable	
  borrowers.	
  
•  Digital	
  currencies	
  such	
  as	
  Bitcoin	
  will	
  
conGnue	
  to	
  gain	
  tracGon	
  next	
  year.	
  
hVp://www.strategyand.pwc.com/perspecGves/2015-­‐payments-­‐trends	
  
hVp://www.mobilepaymentsworld.com/mobile-­‐payment-­‐trends-­‐2015/	
  	
  	
  
The	
  baale	
  for	
  consumer	
  digital	
  IDs	
  
and	
  informa;on	
  will	
  accelerate	
  in	
  
2015.	
  This	
  is	
  a	
  key	
  underlying	
  trend	
  
which	
  drives	
  interest	
  in	
  mobile	
  
payment	
  systems	
  
Christophe	
  Uzureau,	
  Analyst,	
  Gartner	
  
Security	
  
•  InformaGon	
  security	
  was	
  one	
  of	
  the	
  biggest	
  
stories	
  of	
  2014.	
  	
  
–  Kmart	
  ,	
  JPMorgan,	
  Snapchat,	
  Apple	
  iCloud,	
  Sony,	
  Xbox,	
  …	
  
•  54%	
  of	
  the	
  aVacks	
  targeted	
  eCommerce	
  systems.	
  	
  
–  Point-­‐of-­‐sale	
  (POS)	
  aVacks	
  come	
  next,	
  making	
  up	
  33%.	
  
•  Experts	
  believe	
  that	
  these	
  two	
  types	
  of	
  breaches	
  
will	
  dominate	
  the	
  landscape	
  in	
  the	
  upcoming	
  
years.	
  	
  
•  Java,	
  Adobe	
  Flash,	
  Adobe	
  Reader	
  and	
  other	
  third-­‐
party	
  applicaGons	
  accounted	
  for	
  85	
  %	
  of	
  the	
  
exploits	
  used	
  in	
  the	
  cyberaVacks	
  last	
  year.	
  
•  Many	
  organizaGons	
  are	
  sGll	
  incapable	
  of	
  
detecGng	
  data	
  breaches	
  themselves.	
  According	
  to	
  
Trustwave’s	
  report,	
  71%	
  of	
  vicGms	
  have	
  been	
  
noGfied	
  by	
  others.	
  	
  
hVp://mashable.com/2014/12/30/
infosec-­‐2014-­‐hacking/?
utm_campaign=Mash-­‐Prod-­‐RSS-­‐
Feedburner-­‐All-­‐ParGal&utm_cid=Mash-­‐
Prod-­‐RSS-­‐Feedburner-­‐All-­‐ParGal	
  	
  
hVp://www.securityweek.com/
most-­‐2013-­‐data-­‐breaches-­‐affected-­‐e-­‐
commerce-­‐and-­‐pos-­‐systems-­‐trustwave	
  	
  
15	
  Ways	
  to	
  Protect	
  Your	
  
Ecommerce	
  Site	
  From	
  Hacking	
  
and	
  Fraud	
  
hap://www.cio.com/ar;cle/
2384809/e-­‐commerce/15-­‐
ways-­‐to-­‐protect-­‐your-­‐
ecommerce-­‐site-­‐from-­‐hacking-­‐
and-­‐fraud.html	
  	
  
eCommerce	
  Plarorms	
  
•  Alexa	
  1	
  million	
  top	
  sites	
  survey	
  
unveiled	
  leadership	
  of	
  Magento	
  
among	
  world	
  top	
  	
  
eCommerce	
  plarorms.	
  
•  Most	
  of	
  the	
  Top	
  100	
  Online	
  
Retailers	
  use	
  in-­‐house-­‐built	
  
eCommerce	
  plarorms.	
  
–  Oracle	
  ATG	
  Commerce	
  was	
  chosen	
  by	
  
25	
  companies	
  from	
  the	
  top	
  100	
  
eRetailers.	
  
–  IBM	
  WebSphere	
  was	
  chosen	
  by	
  20	
  
companies	
  from	
  the	
  top	
  100	
  
eRetailers.	
  
–  Other	
  eCommerce	
  plarorms	
  used	
  by	
  
online	
  retailers	
  as	
  the	
  top	
  100	
  
include:	
  eBay	
  Enterprise,	
  Fry/MICROS,	
  
RedPrairie/JDA,	
  Hybris/SAP,	
  
Demandware,	
  Intershop,	
  Digital	
  River.	
  
hVp://blog.aheadworks.com/2014/10/e-­‐commerce-­‐plarorms-­‐share-­‐invesGgaGon-­‐october-­‐2014/	
  
hVps://www.sparkred.com/blog/2014-­‐leading-­‐ecommerce-­‐plarorms-­‐for-­‐the-­‐top-­‐100-­‐online-­‐retailers-­‐
america/	
  	
  	
  
Other	
  Trends	
  to	
  Watch	
  	
  
•  Beacon	
  technology	
  –	
  sGll	
  waiGng	
  for	
  the	
  killer	
  app,	
  
•  Speech	
  recogniGon	
  –	
  Amazon	
  Echo,	
  
•  Machine	
  learning	
  services	
  /	
  deep	
  learning	
  –	
  Google	
  
Brain,	
  
•  3D	
  prinGng	
  –	
  new	
  materials	
  and	
  business	
  models	
  –	
  
possibly	
  the	
  fastest	
  growing	
  area	
  of	
  the	
  IT	
  sector,	
  
•  New	
  business	
  models	
  -­‐	
  e.g.	
  Pay	
  What	
  is	
  Fair	
  model,	
  
	
  
	
  
	
  
	
  
•  New	
  customer	
  acquisiGon	
  models	
  –	
  e.g.	
  Personal	
  
Buying	
  Assistants	
  (app	
  Fetch).	
  
We’re	
  making	
  a	
  big	
  bet	
  on	
  the	
  fact	
  that	
  most	
  people	
  out	
  there	
  
are	
  trustworthy,	
  good,	
  honest	
  people,	
  and	
  those	
  are	
  the	
  kinds	
  of	
  
customers	
  we	
  want.	
  -­‐	
  Andrei	
  Cherny,	
  CEO,	
  AspiraGon	
  
hVp://www.wired.com/2014/11/andrei-­‐cherny-­‐aspiraGon/	
  	
  
About	
  Divante	
  
•  Started	
  in	
  2008,	
  we	
  are	
  a	
  rapidly	
  
developing	
  	
  
eCommerce	
  Agency	
  	
  based	
  in	
  Wroclaw,	
  	
  
Poland.	
  
•  To	
  ensure	
  high	
  quality	
  with	
  flexible	
  
approach	
  to	
  business	
  requirements,	
  we	
  
work	
  using	
  SCRUM	
  methodology.	
  
•  We	
  are	
  a	
  full-­‐service	
  eCommerce	
  
Agency	
  backed	
  up	
  by:	
  
–  Magento,	
  hybris,	
  CRM,	
  CMS,	
  PIM	
  
–  more	
  than	
  150	
  employees	
  
–  more	
  than	
  80	
  developers	
  (PHP,	
  .NET,	
  RoR,	
  
iOS,	
  Android)	
  
–  6	
  Magento	
  CerGfied	
  Developers	
  
–  10	
  project	
  managers	
  
–  12	
  UX	
  designers	
  
•  Case	
  studies:	
  	
  
hVp://divante.co/porrolio/	
  	
  
	
  
THANK	
  YOU!	
  
	
  
HTTP://DIVANTE.CO/BLOG	
  

More Related Content

What's hot

Omni-Channel Marketing – Bridging the Gap between Insight & Execution
Omni-Channel Marketing – Bridging the Gap between Insight & ExecutionOmni-Channel Marketing – Bridging the Gap between Insight & Execution
Omni-Channel Marketing – Bridging the Gap between Insight & Execution
G3 Communications
 

What's hot (20)

e-Commerce Facts and Stats 2015 and Beyond
e-Commerce Facts and Stats 2015 and Beyonde-Commerce Facts and Stats 2015 and Beyond
e-Commerce Facts and Stats 2015 and Beyond
 
BIG Data & Hadoop Applications in E-Commerce
BIG Data & Hadoop Applications in E-CommerceBIG Data & Hadoop Applications in E-Commerce
BIG Data & Hadoop Applications in E-Commerce
 
Marketing Tech Engine - Meet Magento PL 2015
Marketing Tech Engine -   Meet Magento PL 2015 Marketing Tech Engine -   Meet Magento PL 2015
Marketing Tech Engine - Meet Magento PL 2015
 
The Future Of Online Retail - For Fashion Businesses
The Future Of Online Retail - For Fashion BusinessesThe Future Of Online Retail - For Fashion Businesses
The Future Of Online Retail - For Fashion Businesses
 
INTERSPORT e-Commerce with Divante
INTERSPORT e-Commerce with DivanteINTERSPORT e-Commerce with Divante
INTERSPORT e-Commerce with Divante
 
Sample Report: Global B2C E-Commerce Market 2016
Sample Report: Global B2C E-Commerce Market 2016Sample Report: Global B2C E-Commerce Market 2016
Sample Report: Global B2C E-Commerce Market 2016
 
Omnichannel Customer Experience
Omnichannel Customer ExperienceOmnichannel Customer Experience
Omnichannel Customer Experience
 
Case study on small e commerce
Case study on small e commerceCase study on small e commerce
Case study on small e commerce
 
E-commerce Trends from 2015 to 2016 by Divante
E-commerce Trends from 2015 to 2016 by DivanteE-commerce Trends from 2015 to 2016 by Divante
E-commerce Trends from 2015 to 2016 by Divante
 
Omnichannel - 5 success factors
Omnichannel - 5 success factorsOmnichannel - 5 success factors
Omnichannel - 5 success factors
 
eCommerce trends from 2017 to 2018 by Divante.co
eCommerce trends from 2017 to 2018 by Divante.coeCommerce trends from 2017 to 2018 by Divante.co
eCommerce trends from 2017 to 2018 by Divante.co
 
Big Data and E-Commerce
Big Data and E-CommerceBig Data and E-Commerce
Big Data and E-Commerce
 
3458590
34585903458590
3458590
 
E commerce, the big challenge
E commerce, the big challengeE commerce, the big challenge
E commerce, the big challenge
 
Keynote presentation global ecommerce summit Wijnand Jongen: The End of Onlin...
Keynote presentation global ecommerce summit Wijnand Jongen: The End of Onlin...Keynote presentation global ecommerce summit Wijnand Jongen: The End of Onlin...
Keynote presentation global ecommerce summit Wijnand Jongen: The End of Onlin...
 
eCommerce Platforms - an introduction
eCommerce Platforms - an introductioneCommerce Platforms - an introduction
eCommerce Platforms - an introduction
 
Magento as a crucial part of Digital Transformation in B2B Industry.
Magento as a crucial part of Digital Transformation in B2B Industry.Magento as a crucial part of Digital Transformation in B2B Industry.
Magento as a crucial part of Digital Transformation in B2B Industry.
 
Omni-Channel Marketing – Bridging the Gap between Insight & Execution
Omni-Channel Marketing – Bridging the Gap between Insight & ExecutionOmni-Channel Marketing – Bridging the Gap between Insight & Execution
Omni-Channel Marketing – Bridging the Gap between Insight & Execution
 
eCommerce Trends 2016-2017
eCommerce Trends 2016-2017eCommerce Trends 2016-2017
eCommerce Trends 2016-2017
 
Retail Industry Analysis 2013
Retail Industry Analysis 2013Retail Industry Analysis 2013
Retail Industry Analysis 2013
 

Viewers also liked

E commerce
E commerceE commerce
E commerce
GBC
 
Info meet pomiary wydajności
Info meet pomiary wydajnościInfo meet pomiary wydajności
Info meet pomiary wydajności
magda3695
 
customer behavior in e-commerce
customer behavior in e-commercecustomer behavior in e-commerce
customer behavior in e-commerce
Nor Rasyidah
 
Ecommerce in-india-accelerating-growth
Ecommerce in-india-accelerating-growthEcommerce in-india-accelerating-growth
Ecommerce in-india-accelerating-growth
Sumit Roy
 

Viewers also liked (19)

E-Commerce Technology
E-Commerce TechnologyE-Commerce Technology
E-Commerce Technology
 
Magento implementation - by Divante.co
Magento implementation - by Divante.coMagento implementation - by Divante.co
Magento implementation - by Divante.co
 
E commerce
E commerceE commerce
E commerce
 
E commerce ppt
E commerce pptE commerce ppt
E commerce ppt
 
Finding Your Dream Job in the US Horse Industry
Finding Your Dream Job in the US Horse IndustryFinding Your Dream Job in the US Horse Industry
Finding Your Dream Job in the US Horse Industry
 
Science, technology and innovation strategy for Africa 2024
Science, technology and innovation strategy for Africa 2024Science, technology and innovation strategy for Africa 2024
Science, technology and innovation strategy for Africa 2024
 
Open Y: One Digital Platform for all YMCAs
Open Y: One Digital Platform for all YMCAsOpen Y: One Digital Platform for all YMCAs
Open Y: One Digital Platform for all YMCAs
 
Pimcore E-Commerce Framework - Pimcore5
Pimcore E-Commerce Framework - Pimcore5Pimcore E-Commerce Framework - Pimcore5
Pimcore E-Commerce Framework - Pimcore5
 
Zanieczyszczenie zlewiska Morza Bałtyckiego związkami biogennymi azotu i fosf...
Zanieczyszczenie zlewiska Morza Bałtyckiego związkami biogennymi azotu i fosf...Zanieczyszczenie zlewiska Morza Bałtyckiego związkami biogennymi azotu i fosf...
Zanieczyszczenie zlewiska Morza Bałtyckiego związkami biogennymi azotu i fosf...
 
Info meet pomiary wydajności
Info meet pomiary wydajnościInfo meet pomiary wydajności
Info meet pomiary wydajności
 
Schoolmaster Crm для курсов, тренингов и учебных центров
Schoolmaster Crm для курсов, тренингов и учебных центровSchoolmaster Crm для курсов, тренингов и учебных центров
Schoolmaster Crm для курсов, тренингов и учебных центров
 
Referencing (ITAM)
Referencing (ITAM)Referencing (ITAM)
Referencing (ITAM)
 
Git workflow - Michał Pakuła
Git workflow - Michał PakułaGit workflow - Michał Pakuła
Git workflow - Michał Pakuła
 
customer behavior in e-commerce
customer behavior in e-commercecustomer behavior in e-commerce
customer behavior in e-commerce
 
Scrum w 59 minut
Scrum w 59 minutScrum w 59 minut
Scrum w 59 minut
 
Growth of Ecommerce in India
Growth of Ecommerce in IndiaGrowth of Ecommerce in India
Growth of Ecommerce in India
 
Ecommerce in-india-accelerating-growth
Ecommerce in-india-accelerating-growthEcommerce in-india-accelerating-growth
Ecommerce in-india-accelerating-growth
 
Ecommerce trend 2014_mimee
Ecommerce trend 2014_mimeeEcommerce trend 2014_mimee
Ecommerce trend 2014_mimee
 
India ecommerce landscape
India ecommerce landscapeIndia ecommerce landscape
India ecommerce landscape
 

Similar to e-Commerce Trends from 2014 to 2015 by Divante.co

Global eCommerce Trends - Archanaa John
Global eCommerce Trends - Archanaa JohnGlobal eCommerce Trends - Archanaa John
Global eCommerce Trends - Archanaa John
Archanaa John
 
Strategic Initiative Paper Team ENathan Marr, Melody R.docx
Strategic Initiative Paper Team ENathan Marr, Melody R.docxStrategic Initiative Paper Team ENathan Marr, Melody R.docx
Strategic Initiative Paper Team ENathan Marr, Melody R.docx
dessiechisomjj4
 
Salefee- Your shopping Companion
Salefee- Your shopping CompanionSalefee- Your shopping Companion
Salefee- Your shopping Companion
Abhilash rout
 
eCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.coeCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.co
Divante
 

Similar to e-Commerce Trends from 2014 to 2015 by Divante.co (20)

White paper ecommerce-report-2021
White paper ecommerce-report-2021White paper ecommerce-report-2021
White paper ecommerce-report-2021
 
Zinnov zones - Digital in Retail
Zinnov zones - Digital in RetailZinnov zones - Digital in Retail
Zinnov zones - Digital in Retail
 
Revolution of Marketplaces in our lives
Revolution of Marketplaces in our livesRevolution of Marketplaces in our lives
Revolution of Marketplaces in our lives
 
ecommerce strategies for brands - heaven or hell - go ecommerce olaf grüger i...
ecommerce strategies for brands - heaven or hell - go ecommerce olaf grüger i...ecommerce strategies for brands - heaven or hell - go ecommerce olaf grüger i...
ecommerce strategies for brands - heaven or hell - go ecommerce olaf grüger i...
 
Global eCommerce Trends - Archanaa John
Global eCommerce Trends - Archanaa JohnGlobal eCommerce Trends - Archanaa John
Global eCommerce Trends - Archanaa John
 
Strategic Initiative Paper Team ENathan Marr, Melody R.docx
Strategic Initiative Paper Team ENathan Marr, Melody R.docxStrategic Initiative Paper Team ENathan Marr, Melody R.docx
Strategic Initiative Paper Team ENathan Marr, Melody R.docx
 
Digital marketing trends and innovations
Digital marketing trends and innovationsDigital marketing trends and innovations
Digital marketing trends and innovations
 
Meet Magento : Connected store with magento 2
Meet Magento : Connected store with magento 2Meet Magento : Connected store with magento 2
Meet Magento : Connected store with magento 2
 
Salefee- Your shopping Companion
Salefee- Your shopping CompanionSalefee- Your shopping Companion
Salefee- Your shopping Companion
 
190319 icrowdu presentation pitch deck
190319 icrowdu presentation pitch deck190319 icrowdu presentation pitch deck
190319 icrowdu presentation pitch deck
 
Retail Mobility Statistics by RapidValue Solutions
Retail Mobility Statistics by RapidValue SolutionsRetail Mobility Statistics by RapidValue Solutions
Retail Mobility Statistics by RapidValue Solutions
 
Paybook presented by Verifone
Paybook presented by VerifonePaybook presented by Verifone
Paybook presented by Verifone
 
E commerce
E commerce  E commerce
E commerce
 
Robots in retail key themes 2018
Robots in retail key themes 2018Robots in retail key themes 2018
Robots in retail key themes 2018
 
Retail revolution061215
Retail revolution061215Retail revolution061215
Retail revolution061215
 
Top E-commerce Trends to Watch Out for in 2017
Top E-commerce Trends to Watch Out for in 2017Top E-commerce Trends to Watch Out for in 2017
Top E-commerce Trends to Watch Out for in 2017
 
E-Commerce 2016 Trends and Innovations
E-Commerce 2016 Trends and InnovationsE-Commerce 2016 Trends and Innovations
E-Commerce 2016 Trends and Innovations
 
Testing Services in Retail and ecommerce
Testing Services in Retail and ecommerceTesting Services in Retail and ecommerce
Testing Services in Retail and ecommerce
 
What's hot in marcoms? eCommerce
What's hot in marcoms? eCommerceWhat's hot in marcoms? eCommerce
What's hot in marcoms? eCommerce
 
eCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.coeCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.co
 

More from Divante

More from Divante (20)

The eCommerce Platforms in the Global Setup
The eCommerce Platforms in the Global Setup	The eCommerce Platforms in the Global Setup
The eCommerce Platforms in the Global Setup
 
eCommerce Trends 2020
eCommerce Trends 2020eCommerce Trends 2020
eCommerce Trends 2020
 
Async & Bulk REST API new possibilities of communication between systems
Async & Bulk REST API new possibilities of communication  between systemsAsync & Bulk REST API new possibilities of communication  between systems
Async & Bulk REST API new possibilities of communication between systems
 
Magento Functional Testing Framework a way to seriously write automated tests...
Magento Functional Testing Framework a way to seriously write automated tests...Magento Functional Testing Framework a way to seriously write automated tests...
Magento Functional Testing Framework a way to seriously write automated tests...
 
Die Top 10 Progressive Web Apps in der Modernbranche
Die Top 10 Progressive Web Apps in der ModernbrancheDie Top 10 Progressive Web Apps in der Modernbranche
Die Top 10 Progressive Web Apps in der Modernbranche
 
progressive web apps - pwa as a game changer for e-commerce - meet magento i...
 progressive web apps - pwa as a game changer for e-commerce - meet magento i... progressive web apps - pwa as a game changer for e-commerce - meet magento i...
progressive web apps - pwa as a game changer for e-commerce - meet magento i...
 
Customer churn - how to stop it?
Customer churn - how to stop it?Customer churn - how to stop it?
Customer churn - how to stop it?
 
How to create a Vue Storefront theme
How to create a Vue Storefront themeHow to create a Vue Storefront theme
How to create a Vue Storefront theme
 
Game changer for e-commerce - Vue Storefront - open source pwa
Game changer for e-commerce - Vue Storefront - open source pwa Game changer for e-commerce - Vue Storefront - open source pwa
Game changer for e-commerce - Vue Storefront - open source pwa
 
Vue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speech
Vue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speechVue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speech
Vue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speech
 
How to successfully onboard end-clients to a B2B Platform - Magento Imagine ...
How to successfully onboard  end-clients to a B2B Platform - Magento Imagine ...How to successfully onboard  end-clients to a B2B Platform - Magento Imagine ...
How to successfully onboard end-clients to a B2B Platform - Magento Imagine ...
 
Designing for PWA (Progressive Web Apps)
Designing for PWA (Progressive Web Apps)Designing for PWA (Progressive Web Apps)
Designing for PWA (Progressive Web Apps)
 
Why is crud a bad idea - focus on real scenarios
Why is crud a bad idea - focus on real scenariosWhy is crud a bad idea - focus on real scenarios
Why is crud a bad idea - focus on real scenarios
 
vue-storefront - PWA eCommerce for Magento2 MM17NYC presentation
vue-storefront - PWA eCommerce for Magento2 MM17NYC presentationvue-storefront - PWA eCommerce for Magento2 MM17NYC presentation
vue-storefront - PWA eCommerce for Magento2 MM17NYC presentation
 
Pimcore Overview - Pimcore5
Pimcore Overview - Pimcore5Pimcore Overview - Pimcore5
Pimcore Overview - Pimcore5
 
The biggest stores on Magento
The biggest stores on MagentoThe biggest stores on Magento
The biggest stores on Magento
 
B2B Commerce - how to become successful
B2B Commerce - how to become successfulB2B Commerce - how to become successful
B2B Commerce - how to become successful
 
Budgeting in SCRUM by Divante
Budgeting in SCRUM by DivanteBudgeting in SCRUM by Divante
Budgeting in SCRUM by Divante
 
Omnichannel B2B Architecture
Omnichannel B2B ArchitectureOmnichannel B2B Architecture
Omnichannel B2B Architecture
 
UX for eCommerce Fashion
UX for eCommerce FashionUX for eCommerce Fashion
UX for eCommerce Fashion
 

e-Commerce Trends from 2014 to 2015 by Divante.co

  • 1. e-­‐Commerce  Trends     from  2014  to  2015   1
  • 2.           Quick  Wins   Game  Changers   Worth  considering!   E-­‐Commerce  Trends  for  2015   • Cross-­‐border  B2C   • Mobile   • Automated  Pricing  OpGmizaGon     • Omnichannel   • Big  Buying  Days     • Free  Shipping     • New  Customer   AquisiGon  Models     maturity  /  roi   potenGal  impact  on  market   • Next-­‐day  delivery     • In-­‐store  Pickup   • Free  Returns   • Own  Brands   • Wearables   • Social  Commerce   • Content  MarkeGng   • Mobile-­‐First  MarkeGng   • ProgrammaGc  Ad  Buying   and  MarkeGng  Auto   • Digital  Content   • mPayments   • Bitcoin   • Security   • Magento   • hybris   • Beacon  Technology   • Machine-­‐learning  Services     • 3D  prinGng     • New  Business  Models    
  • 3. B2C  eCommerce  Sales  Worldwide   hVp://www.staGsta.com/staGsGcs/261245/b2c-­‐e-­‐commerce-­‐sales-­‐worldwide/   hVp://ecommercenews.eu/key-­‐e-­‐commerce-­‐trends-­‐in-­‐2015     e-­‐Commerce  sales  worldwide  will  reach  $1.7  trillion  in  2015   Next  year,  local  consumers  all   over  the  world  will  discover   global,  or  foreign,  web  sites  in   a  major  way,  and  spend  a   larger  por;on  of  their  online   budgets  on  non-­‐local  e-­‐ retailers.  This  will  pose  serious   challenges  to  local  merchants   but  will  also  create  new   opportuni;es  for  them  to  sell   abroad.   Jörgen  Bödmar,  CEO  of   Scandinavian  Design  Center   An  increasing  number  of  e-­‐ retailers  are  beginning  to  see   the  benefits  of  physical   stores.     Karl  Prytz,  CEO,  Animail  
  • 4. B2C  eCommerce  Sales  Worldwide   •  Business-­‐to-­‐consumer  (B2C)  ecommerce   sales  worldwide  reached  $1.471  trillion  in   2014,  increasing  nearly  20%.     •  Asia-­‐Pacific  is  the  leading  region  for   eCommerce  sales  in  2015  and  represents   33.4%  of  the  total,  compared  with  31.7%   in  North  America  and  24.6%  Western   Europe.   •  Cross-­‐border  B2C   –  The  worldwide  leaders  in  B2C  eCommerce   export  include:  USA,  UK,  Germany,  Nordic   naGons,  Netherlands  and  France.  Their  overall   online  retail  cross-­‐border  export  is  forecast  to   top  EUR  100  billion  by  2020.   –  Cross-­‐border  B2C  eCommerce  thrives  in  Europe,   supported  by  the  iniGaGves  of  lawmakers  in   creaGng  a  single  online  retail  infrastructure  and   regulaGon.     hVp://www.emarketer.com/ArGcle/ Worldwide-­‐Ecommerce-­‐Sales-­‐Increase-­‐ Nearly-­‐20-­‐2014/1011039     GLOBAL  CROSS-­‐BORDER  B2C  E-­‐COMMERCE   2014,  yStats.com  ,   hVp://ystats.com/uploads/report_abstracts/ 1076.pdf    
  • 5. The  World's  Leading  eCommerce  Companies   1.  Amazon     2.  JD.com   3.  Wal-­‐Mart   4.  eBay   5.  OVo  Group   6.  Alibaba  (excluding  wholesale)   7.  Groupe  Casino  (Cnova)   8.  Tesco   9.  Rakuten   10.  Best  Buy   hVp://finance.yahoo.com/news/research-­‐markets-­‐worlds-­‐leading-­‐e-­‐154500570.html     hVp://www.businessweek.com/news/2014-­‐10-­‐31/casino-­‐e-­‐commerce-­‐arm-­‐cnova-­‐seeks-­‐up-­‐ to-­‐375-­‐million-­‐in-­‐u-­‐dot-­‐s-­‐dot-­‐ipo     In  terms  of  growth,  Alibaba  outpaces  all  its   compe;tors  in  the  top  10,  more  than  doubling   the  revenues  from  retail  marketplaces  last   year.       JD.com  Inc.  ranks  next  with  close  to  +70%.     Casino  Group  is  combining  businesses  of   Cdiscount  in  France,  Colombia  and  Asia1,  and   Nova  Pontocom  in  Brazil  (company  jointly  held   by  GPA  and  ViaVarejo).   About  13  million  ac;ve  customers  in  Europe,   La;n  America  and  Asia.  It  plans  to  raise  as   much  as  $375  million  in  an  ini;al  public   offering  in  the  U.S.    in  2015.  
  • 6. hVp://www.pracGcalecommerce.com/arGcles/ 69413-­‐13-­‐Notable-­‐Ecommerce-­‐IPOs-­‐for-­‐2014,   hVp://www.fool.de/en/2014/11/06/rocket-­‐ internet-­‐vs-­‐alibaba-­‐showdown-­‐of-­‐the-­‐e-­‐ commerce-­‐ipos-­‐of-­‐2014/           hVp://nvca.org/index.php? opGon=com_content&view=arGcle&id=344&Itemi d=103     hVps://www.cbinsights.com/blog/ecommerce-­‐ venture-­‐capital-­‐investors-­‐2014  , hVp://techcrunch.com/2014/12/31/7-­‐venture-­‐ capitalists-­‐predict-­‐what-­‐will-­‐happen-­‐in-­‐2015/               Interes'ng  IPOs  of  2014   •  Alibaba  (NYSE:  BABA).  Already  the   world’s  largest  online  and  mobile   commerce  company,  the  Chinese  giant,   whose  mission  is  “to  make  it  easy  to  do   business  anywhere”.  Largest  ever  global   IPO.   –   Market  CapitalizaGon  $236  billion  (€186   billion)   •  Rocket  Internet  (ETR:  RKET).  Founded  in   2007  by  the  Samwer  brothers,  the   German  Internet  start-­‐up  incubator.  The   company’s  stated  mission  is  “to  become   the  world’s  largest  Internet  plarorm   outside  the  United  States  and  China”   –   Market  CapitalizaGon  $7.2  billion  (€5.7   billion)   Capital  Market   We  are  seeing  larger  funds  spread  across   fewer  firms.  In  2015  we  can  expect  to  see   the  average  deal  size  increase  with  an  up;ck   in  later  growth  rounds.   Tony  Tijan,  CEO,  Cue  Ball  Group  
  • 7. eCommerce  Startups  to  Watch   •  Wish  is  a  mobile  shopping  startup  that  looks   like  Pinterest  but  only  shows  you  what    you   want  to  buy.     hVps://www.wish.com       •  Casper  wants  to  tackle  the  tradiGonally   convoluted  process  of  buying  a  maVress  and   streamline  it  for  the  web.     hVps://casper.com       •  With  Instacar  ,  you  can  order  groceries    by   the  phone  or  online,  and  have  them   delivered  to  your  apartment  in  less    than     an  hour.   hVps://www.instacart.com         •  Jet  has  announced  it  will  offer  shares  of  stock   to  early  users.   hVps://www.jet.com       •  Thanks  to  Glamsquad,    you  press    a  buVon   and  a  stylist  will  show  up  at  your  home.   hVp://www.glamsquad.com     •  Spring  is  an  Instagram  for  shopping.   hVps://www.shopspring.com       •  Curbside  lets  you  buy  at  brick-­‐and-­‐mortar   stores  ,  using    your  phone.  Instead  of  waiGng   for  delivery,  you  pick  up  your  purchases  from   the  store  —  curbside  —  without  ever  having   to  get  out  of  your  car.   hVps://www.shopcurbside.com     hVp://www.businessinsider.com/the-­‐16-­‐best-­‐startups-­‐that-­‐ launched-­‐in-­‐2014-­‐2014-­‐12   hVp://www.businessinsider.com/14-­‐startups-­‐to-­‐watch-­‐ in-­‐2015-­‐2014-­‐12      
  • 8. B2B  Buyers  Want  Useful  Services     •  Driven  by  their  online  buying  experiences,  B2B  buyers  are  demanding   omnichannel  capabiliGes  when  making  work-­‐related  purchases.     •  Nearly  half  (49%)  of  them  prefer  to  make  work-­‐related  purchases  on  the   same  websites  they  use  for  personal  purchases.     –  32%    begin  their  research  on  brand  manufacturer  sites    and  25%  -­‐  on  search  engines  .   •  They  expect  the  next-­‐day  delivery  or  an  esGmated  Gme  of  the  product   arrival.   •  B2B  buyers  want  useful  services  to  support  their  shopping  journey:  self-­‐ servicing  accounts,  store  locators,  personalized  product  recommendaGons   and  reviews.   Building  The  B2B  OmniChannel  Commerce  Plarorm  Of  The  Future,  Forrester,  2014   In  my  opinion,  regarding  B2B  area,   the  forthcoming  year  will  result  in   bigger  awareness  and  decisiveness   as  to  the  investment  in  higher   quality  technology.   Tomasz  Lis,  B2B  eCommerce   Manager,  Brand  DistribuGon     Future  technology  innovaGon  will  focus  on  automated  pricing  opGmizaGon    
  • 9. Omnichannel     •  In  recent  years,  the  mul;channel  concept   has  morphed  into  omnichannel.   •  From  the  customer’s  perspecGve,  there  is   only  a  single,  technology-­‐enabled  channel   that  brings  together  all  touchpoints.   •  8%  of  retail  companies  are  planning  to  add   a  Chief  Omnichannel  Officer  or  SVP,  EVP  or   Head  of  Omnichannel  to  the  roles  in  the   next  18  months.   hVp://www.getelasGc.com/omnichannel-­‐vs-­‐mulGchannel-­‐and-­‐the-­‐store-­‐of-­‐the-­‐future/     Exclusive  2014  Surver  Report:  The  Omnichannel  Challenge:  Strategies  That  Work,  Oracle,  2014   Omni-­‐channel  refers  to  the  prac;ce  that   leads  to  a  consistent  shopping   experience  across  channels  and  this   includes  brand  messaging,  promo;ons,   pricing,  customer  service,  etc..   According  to  Google  -­‐  85%  of  online   shoppers  start  a  purchase  on  one  device   and  finish  on  another.     Vlad  Zachary,  Director  Omni-­‐Channel   Commerce  at  Upshot  Commerce   What  are  the  most   valuable  ways   your  omnichannel   strategies  have   improved  your  business?    
  • 10. Omnichannel     With  omnichannel  retail  at  American  Eagle  Ou`iaers  a  customer  might  bring  their  phone  into  the   store,  scan  a  barcode  and  comparison  shop  in  real-­‐;me.  As  Chief  Digital  Officer  Joe  Megibow   explained,  if  they  decide  to  order,  it’s  up  to  the  retail  associate  to  recognize  the  online  order  is  being   placed  in  the  store,  and  to  fulfill  that  order  in  person.     hap://www.forbes.com/sites/jasonbloomberg/2014/09/30/omnichannel-­‐more-­‐than-­‐a-­‐digital-­‐transforma;on-­‐buzzword/     £81,00   £83,00   £93,00   £126,00   £99,00   £118,00   £0,00   £20,00   £40,00   £60,00   £80,00   £100,00   £120,00   £140,00   The  omnichannel  opportunity.  Unlocking  the  power  of  the  connected  consumer,  DeloiVe,  2014   online  research   and  online   shopping       offline   online     offline  +  research   during  the   shopping     offline  +  research   online  BEFORE   the  shopping     ROPO   OMNICHANNEL AND ORDER VALUE
  • 11. Big  Buying  Days  are  Ge}ng  Bigger   •  Cyber  Monday,  Black  Friday,  Super   Saturday,  Small  Business  Saturday,  Green   Monday,  Singles  Day,  …    jumping  in  on  the   holiday  season  as  early  as  possible   •  Last  year,  U.S.  Cyber  Monday  sales  were   $2.3  billion—up  29  %  from  the  year   before.     •  Cyber  Monday  morphed  into  Cyber  Week.   •  About  70%  of  U.S.  eCommerce  shipments   during  the  2014  Christmas  shopping  period   included  free  shipping.   hVps://www.shipwire.com/w/blog/9-­‐e-­‐commerce-­‐trends-­‐2015-­‐influence-­‐buyer-­‐ experience/   hVp://www.bloomberg.com/news/2013-­‐11-­‐07/china-­‐singles-­‐day-­‐record-­‐seen-­‐as-­‐ bmws-­‐sell-­‐cheap-­‐online.html       hVp://www.pracGcalecommerce.com/arGcles/75840-­‐6-­‐Holiday-­‐Online-­‐Shopping-­‐ Trends-­‐to-­‐Watch-­‐in-­‐2014     hVp://www.pracGcalecommerce.com/arGcles/75840-­‐6-­‐Holiday-­‐Online-­‐Shopping-­‐ Trends-­‐to-­‐Watch-­‐in-­‐2014     hVp://ibmbenchmarklive.mybluemix.net/#/realGme/conversion         hVps://www.internetretailer.com/2014/12/26/online-­‐sales-­‐rise-­‐83-­‐christmas-­‐day     This  year,  Alibaba  only  took  two  hours  to   reach  $2  billion  in  sales  on  Singles  Day,   and  by  day’s  end  reported  sales   surpassed  $9  billion.   Christmas  Day  ’14:  IBM  Benchmark  Live   •  Average  order  value  was  $100.33,  up   6.2%  from  a  year  earlier.   •  Smartphones  accounted  for  40.6%  of   online  traffic  and  tablets  15.9%.     •  Tablets  accounted  for  18.4%  of  online   sales  and  smartphones  16.3%.   •  Computers  accounted  for  42.6%  of   online  traffic,  and  65.2%  of  online   sales.       •  Consumers  spent  21.4%  more  on   average  when  shopping  on  their   desktops.   •  The  conversion  rate  was  4.56%  on   computers  and  2.15%  on  mobile   devices.  
  • 12. Flexible  Delivery   •  Next-­‐day  delivery  and  rapid  in-­‐store  pickup  will  rock  in   2015.   –  Browse  online  and  use  the  store  as  your  personal  pick-­‐up  center.     •  Amazon  Prime  Now  allows  its  Prime  members  to  get   items  delivered  in  just  one  hour  in  NY.   •  Companies  are  keeping  warehouses  closer  than  ever  to   buying  hubs.   •  Uber  and  Ly•  have  built  a  massive  local  transportaGon   network  -­‐  courier  and  same-­‐day  delivery  could  make  an   enGcing  field  of  expansion.   •  Returns  are  criGcal  to  the  ongoing  user  experience.  The   next  fronGer  is  free  shipping  on  returns.     •  Some  eCommerce  startups  will  be  giving  discounts  to   consumers  in  exchange  for  the  wait  for  their  products.   hVps://www.shipwire.com/w/blog/9-­‐e-­‐commerce-­‐trends-­‐2015-­‐influence-­‐buyer-­‐experience/   hVp://recode.net/2014/12/18/amazon-­‐introduces-­‐one-­‐hour-­‐delivery-­‐in-­‐new-­‐york/     Where:   in-­‐store  pickup   post  office  of  my  choice   office   home   parcel  locker   How   gi•  wrapped   sprayed  with  perfume   embossed,   Engraved   When     same  day   next  day   deferred  delivery   rerouGng  
  • 13. Own  Brands   •  Amazon’s  own  line  of  diapers  -­‐    Amazon   Elements.  The  line  of  diapers  and  baby  wipes   will  only  be  available  to  customers  who   belong  to  the  Amazon  Prime  membership   program.   •  Zalando  brand  awareness  in  countries  with   Zalando  shop  launched  before  2012  is  89%.     •  Nerlix  is  moving  away  from  buying  content.   It  would  rather  draw  addicts,  who  have  just   one  just-­‐for-­‐Nerlix  show  that  prevents  them   from  canceling..   hVp://recode.net/2014/12/04/amazon-­‐unveils-­‐its-­‐own-­‐line-­‐of-­‐diapers-­‐ confirming-­‐partners-­‐biggest-­‐fears/     Zalando  –  Europe’s  leading  online  fashion  desGnaGon,  Zalando  AG,  2014   hVp://iveybusinessreview.ca/cms/3198/arrested-­‐economics-­‐assessing-­‐the-­‐ business-­‐case-­‐of-­‐nerlixs-­‐original-­‐content/     Ne`lix  is  hedging  against  rising   content  licensing  costs,  which  are  up   700%  over  the  past  two  years.  While   per-­‐show  licenses  will  never  surpass   the  cost  of  original  producing  a  series,   their  increases  will  make  ongoing   investments  in  House  of  Cards  less   expensive  on  a  differen;al  basis.   MaVhew  Ball  
  • 14. Shopping  Malls   •  Online  stores  and  websites  are  already   making  a  shi•  toward  mobile  opGmized   shopping  experience.   •  You  can  expect  more  businesses  to  focus   on  creaGng  mobile-­‐friendly  stores  and   even  hybrid  experiences  in  their  physical   stores  to  accommodate  mobile  shoppers.   •  Wearables  may  just  be  the  link  between   eCommerce  and  the  physical  world.   •  Google  Launches  Store  Visits  Metric  to   help  prove  online2offline  impact.   hVp://searchengineland.com/google-­‐store-­‐visits-­‐esGmated-­‐ conversions-­‐metric-­‐adwords-­‐211254     hVp://www.addshoppers.com/blog/2015-­‐ecommerce-­‐trends-­‐what-­‐to-­‐expect     hVp://www.shopify.com/pos/touch-­‐screen       One  dashboard  to  manage  your  retail   and  online  stores  in  Shopify   Mul;-­‐channel  really  transforms  to   omni-­‐channel  for  all  categories,  if  you   want  fast  growth.  We  will  also  see   smart  players  combining  online  and   offline  in  innova;ve  ways  -­‐  think  events,   popups,  physical  retail  and  new  delivery   op;ons.   Dylan  Fuller,  Head  of  Ecommerce,  Ales   by  Mail  
  • 15. Mobile  Traffic  will  ConGnue  to  Rise   •  The  world  is  moving  quickly  to  3G  and  4G  networks.     •  Mobile  users  watch  a  lot  of  video.     •  Global  mobile  transacGons  are  averaging  42%  annual   growth  in  volume  and  value  between  2011  and  2016.   •  Asia-­‐Pacific  is  leading  the  world  in  terms  of  mobile   users’  enthusiasm  for  shopping  via  mobile  device.   hVp://www.forbes.com/sites/connieguglielmo/2014/02/05/mobile-­‐traffic-­‐will-­‐conGnue-­‐to-­‐rise-­‐ rise-­‐rise-­‐as-­‐smart-­‐devices-­‐take-­‐over-­‐the-­‐world/     hVp://etc-­‐digital.org/digital-­‐trends/ecommerce/mobile-­‐commerce/       Each  day  you  see  a  curated   selecGon  of  items.  Swipe   right  to  save  an  item,  swipe   le•  to  skip  it.   hVps://www.getstrut.co/     For  several  years,  keeps  repea;ng  that  next  year  will  be  the  year  of   mobile,  but  it  is  at  the  end  of  2014,  in  the  US  the  ;me  spent  on  mobile   outgrown  the  ;me  spent  in  front  of  the  TV.  Is  ecommerce  prepared  for  it?   Karol  Pokojowczyk,  Founder,  CEO,  Colibri.io  
  • 16. Mobile  Commerce   •  In  the  past  four  years,  the  mobile  eCommerce   market  in  US  has  grown  by  19%.   •  36.9%  of  visits  to  online  stores  have  come   from  mobile  devices.   •  Over  the  last  two  years,  iPhone’s  share  of   eCommerce  orders  has  gone  down  from   75.1%  in  2012  to  53.6%  in  as  of  March  2014.     •  Samsung  have  more  than  quadrupled  their   share  of  phone  orders  -­‐    from  6.9%  in  2012  to   30.5%  in  2014.   •  iPad  sGll  accounts  for  the  biggest  share  of   tablet  eCommerce  orders.   •  Purchases  made  on  Amazon  Kindle  Fire  are   now  accounGng  for  4.5%  of  all  tablet  orders.     •  In  2014  email  markeGng  generated  26.7%  of   sales  on  mobile  phones,  compared  to  only   20.9%  on  desktop,  and  23.1%  on  tablet.   hVp://blog.custora.com/2014/07/custora-­‐pulse-­‐ mobile-­‐report/     People  are  actually  buy  on  mobile  now.   Compared  to  last  year,  when  most   transac;ons  were  started  on  mobile  and   were  either  abandoned  or  completed  on   desktop.   Murry  Ivanoff,  CEO  of  Metrilo,   metrilo.com   Looking  at  data  from  over  100,000   ecommerce  stores  that  use  the  Shopify   pla`orm,  we  saw  50.3%  of  traffic   coming  from  mobile  (40.3%  from  mobile   phones,  10%  from  tablets)  and  just   49.7%  from  computers.   Tobi  Lütke   Founder,  CEO,  Shopify  
  • 17. Wearables     •  Businesses  will  be  able  to   rapidly  update  consumers  on   price  changes,  promoGons,   etc.,  while  marketers  will  have   a  whole  new  method  of   catching  their  aVenGon,  a  way   that  only  stops  when  a  person   is  asleep.     •  Wearable  tech  is  on  the  rise.   –  Cisco  esGmates  that  there  were   21.7  million  wearable  devices  in   2013.     In  five  years,  that  number  is   expected  to  rise  to  176.9  million   devices   hVp://www.addshoppers.com/blog/2015-­‐ecommerce-­‐ trends-­‐what-­‐to-­‐expect   hVp://www.cisco.com/c/en/us/soluGons/service-­‐provider/ visual-­‐networking-­‐index-­‐vni/index.html     hVps://econsultancy.com/blog/65911-­‐mobile-­‐markeGng-­‐ commerce-­‐trends-­‐from-­‐2014-­‐into-­‐2015/       Then  come  2016  expect  a  v2.0  Apple  Watch  that  blows   us  all  away...  maybe  with  100%  accurate  voice   recogni;on.   MaV  Hobbs,  Just  Eat   Most  importantly  we’ve  seen  mobile  payments  via   NFC  or  Apple  Pay  become  a  reality,  changing  the   func;on  of  mobile  devices  forever.     Sarah  Watson,  Group  Mobile  Manager,  Net-­‐A-­‐Porter   Group  
  • 18. e-­‐Commerce  Design  Trends   •  In  2015  responsive,    mobile-­‐friendly     eCommerce  websites  will  stop  being    a   compeGGve  advantage  and  start  to  become  a   necessity  for  doing  business  online.     •  Web  design  trends:   1.  data  science   2.  hidden  menus  (someGmes  called  hamburger  menus)   •  People  don’t  yet  understand  what  the  hamburger  menu   icon  means.   3.  responsive  design  for  large  screens   4.  flexible  and  large  typography   5.  large  photography   6.  video  content  and  backgrounds   7.  slippy  UX   8.  material  design  by  Google   hVp://www.google.com/design/spec/material-­‐ design/introducGon.html         hVp://www.pracGcalecommerce.com/arGcles/77729-­‐6-­‐Ecommerce-­‐Design-­‐Trends-­‐for-­‐2015     hVp://uxmag.com/arGcles/the-­‐top-­‐ux-­‐predicGons-­‐for-­‐2015     hVp://www.reserved.com/de/en/    
  • 19. Social  Media   In  2014,  only  a  handful  of  e-­‐commerce   businesses  interacted  with  all  their   customers  online,  regardless  of  the   channel.  I  believe  2015  will  bring  a   breakthrough  in  social  customer   support.  More  and  more  companies   invest  in  monitoring.  Huge  contact   center  companies  crea;ng  social  media   divisions.  Moreover,  2015  will  bring  a   concrete  data  -­‐  case  studies,  reports  -­‐  to   prove  how  valuable  engaging  your   customers  online  really  is.   Michal  Sadowski,  CEO,  Brand24     Wow  the  customer  or  die!   And  next  will  be  the  shopping   func;onali;es  in  the  social  realm   (Facebook’s  &  Twiaer’s  “buy”  buaons  &   Curalate’s  Like2Buy  pla`orm  for   Instagram)  tell  me  that  social  is  going  to   get  a  whole  lot  more  shoppable  in  2015.     Karol  Pokojowczyk,  CEO,  Colibri.io   •  Social  commerce  is  evolving  to  meet   companies’  needs.   •  TwiVer  joins  other  companies  like  Facebook  in   trying  to  prove  that  social  commerce  is   working.   •  Facebook  dominates  as  a  source  of  social   traffic  and  sales  -­‐  average  of  85%  of  all   eCommerce  orders  from  social  media  come   from  Facebook.   •  Community  style  sites  like  Polyvore,  Instagram   can  generate  high  average  order  value.   •  Facebook  has  the  highest  conversion  rate  for   all  social  media  ecommerce  traffic  at   1.85%Social  commerce  workarounds  like   hVp://liketoknow.it/  and   hVp://www.curalate.com/soluGons/like2buy/     hVp://www.entrepreneur.com/arGcle/237684     hVp://www.shopify.com/infographics/social-­‐commerce    
  • 20. eMarkeGng   •  Content  MarkeGng  growing  bigger  than  ever:   –  It  already  is  necessary  for  companies  to  adapt  content   for  mobile  users.   •  Video  will  sGll  be  growing    in  popularity.   •  The  length  and  value  of  the  content  will  be   more  essenGal  than  ever  for  effecGve  SEO  .   •  Mobile-­‐First  MarkeGng   •  ProgrammaGc  Ad  Buying   •  By  2018,  50%  of  online  display  adverGsements   in  America  will  be  bought  this  way.Marketers   will  try  new  cu}ng-­‐edge  digital  markeGng  tools,     –  Some  inspiraGon:   hVp://www.smarGnsights.com/managing-­‐digital-­‐ markeGng/markeGng-­‐innovaGon/digital-­‐markeGng-­‐ trends-­‐2015/     As  we  are  reaching  the  edges  of  where   we  can  go  with  brand  SEO,  PPC  and   Affiliate  Marke;ng,  we  are  looking  for   more  ways  to  win  business.    2015  will  be   all  about  local  search  and  employing   Google+  to  win  at  a  local  search  level.   Nigel  Apperley,  Head  of  E-­‐Commerce   for  Kwik  Fit,  UK,  chain  of  800  garages   hVp://www.russellsgroup.com/internet-­‐markeGng-­‐resources/top-­‐markeGng-­‐ trends-­‐2015.html  ,  Mobile  AdverGsing  Trends  Report,  FunMobility,  2014   hVp://www.clickz.com/clickz/column/2386192/10-­‐digital-­‐markeGng-­‐trends-­‐ for-­‐2015  , hVp://www.economist.com/news/special-­‐report/21615872-­‐rise-­‐electronic-­‐ marketplace-­‐online-­‐ads-­‐reshaping-­‐media-­‐business-­‐buy     In  the  future,  all  adver;sing  on  social   media  will  be  na;ve  instream  ads.  The   right  rail  and  banners  will  disappear   altogether.   Jan  Rezab,  CEO  of  Socialbakers   It  is  not  about  finding  a  hole  in  Google’s   algorithm  ,  but  offering  true  content   that  benefits  the  community.     Richard  Mancuso,  CEO,  Unify  One  
  • 21. Driving  Loyalty   •  One  of  the  big  challenges  in  retail  is   turning  a  one-­‐Gme  shopper  into  a  loyal   customer.     •  6  million  people  use  Shopkick,  which   makes  it  the  most-­‐used  shopping  app.   –  Users  get  points  (called  kicks)  for  entering  a   store  and  further  kicks  for  scanning  items  and   purchasing.     •  Retailers  have  to  be  more  innovaGve  in   implemenGng  their  loyalty  efforts:   –  early  access  to  products  or  services,   –  unexpected  rewards,   –  tailored  perks.     hVp://www.inc.com/rebecca-­‐borison/top-­‐trends-­‐in-­‐ecommerce-­‐for-­‐new-­‐ year.html     hVps://econsultancy.com/blog/64185-­‐the-­‐five-­‐most-­‐interesGng-­‐mobile-­‐ loyalty-­‐apps#i.vozbhlf4mf3iV     hVps://www.linkedin.com/pulse/20140821180819-­‐81464881-­‐3-­‐loyalty-­‐ program-­‐add-­‐ons-­‐that-­‐delight-­‐and-­‐win-­‐over-­‐customers     Buyers  of  b2c  will  always  want  lower   prices.  The  same  is  not  true  with  b2b   where  you  are  selling  to  someone  who  is   spending  someone  else’s  money.      In  this   case,    it’s  about  making  their  personal   experience  beaer.    If  a  buyer  is  going  to   personally  receive  an  iPad  aqer   spending  $5000  of  the  their  employers   money,  they  won’t  mind  paying  10-­‐15%   higher  on  prices.    They  can  even  jus;fy   this  price  increase  if  we  are  saving  them   ;me  during  the  purchase  process.    We   plan  to  put  a  blog  out  on  rewards  in  the   new  year.   Richard  Mancuso,  CEO,  Unify  One   For  commodi;es  with  easy  distribu;on,   which  can  be  easily  compared  with  each   other  and  without  the  need  for  physical   connec;on,  the  transparency  will  create   a  “winner  takes  it  all’  situa;on.     Torkel  Hallander,  CEO,  BytHjul.com  
  • 22. Digital  Content   •  Music:  The  digital  now  accounts  for  39%  of  total  industry  global  revenues,   and  in  three  of  the  world’s  top  10  markets,  digital  channels  account  for  the   majority  of  revenues.   –  Music  subscripGon  services  including  SpoGfy  and  Deezer  have  broken  through  the  $1bn   sales  barrier  worldwide.   •  News:  The  growing  range  of  business  models  in  digital  news  suggests  the   industry  will  be  much  more  segmented  now  than  previously.     •  Games:  Free2Play  model  will  remain  popular  in  2015  and  beyond:   –  PlayStaGon  4  and  Microso•’s  Xbox  One  will  offer  more  F2P  opGons  than  before.   –  Revenue  from  mobile  gaming  is  likely  to  surpass  console  gaming  in  2015.   •  VOD  -­‐  TechNavio's  analysts  forecast  the  Global  Video  on  Demand  market  to   grow  at  a  CAGR  of  16.8%  over  the  period  2011-­‐2015.   •  E-­‐books  -­‐  real  progress  for  authors:   –  Self-­‐published  authors  are  now  earning  nearly  40%  of  all  e-­‐book  royalGes  on  the  Kindle   store.   hVp://www.digitalnewsreport.org/essays/2014/new-­‐approaches-­‐to-­‐paid-­‐digital-­‐content/   IFPI  Digital  Music  Report  2014,  hVp://www.theguardian.com/books/2014/jul/18/report-­‐self-­‐publishing-­‐surging-­‐ebook-­‐market-­‐amazon     hVp://www.internap.com/2014/12/01/top-­‐five-­‐online-­‐gaming-­‐industry-­‐trends-­‐2015/    
  • 23. Payments   •  About  15%  of  purchases    in  Starbucks  U.S.   happen  via  mobile  apps.       •  Apple  equips  iPhone  6    with  an  e-­‐wallet   called  Apple  Pay.   •  eBay  suddenly    resolves  to  spin  off  PayPal  in   2015.   •  Companies  like  LendUp,  Kreditech,  and   Zestcash  are  working  on  models  to  assess   creditworthiness  with  new  criteria,  e.g.   behavior  on  social  media.   •  Crowdfunding  sites  have  proven  remarkably   good  at  aVracGng  reliable  borrowers.   •  Digital  currencies  such  as  Bitcoin  will   conGnue  to  gain  tracGon  next  year.   hVp://www.strategyand.pwc.com/perspecGves/2015-­‐payments-­‐trends   hVp://www.mobilepaymentsworld.com/mobile-­‐payment-­‐trends-­‐2015/       The  baale  for  consumer  digital  IDs   and  informa;on  will  accelerate  in   2015.  This  is  a  key  underlying  trend   which  drives  interest  in  mobile   payment  systems   Christophe  Uzureau,  Analyst,  Gartner  
  • 24. Security   •  InformaGon  security  was  one  of  the  biggest   stories  of  2014.     –  Kmart  ,  JPMorgan,  Snapchat,  Apple  iCloud,  Sony,  Xbox,  …   •  54%  of  the  aVacks  targeted  eCommerce  systems.     –  Point-­‐of-­‐sale  (POS)  aVacks  come  next,  making  up  33%.   •  Experts  believe  that  these  two  types  of  breaches   will  dominate  the  landscape  in  the  upcoming   years.     •  Java,  Adobe  Flash,  Adobe  Reader  and  other  third-­‐ party  applicaGons  accounted  for  85  %  of  the   exploits  used  in  the  cyberaVacks  last  year.   •  Many  organizaGons  are  sGll  incapable  of   detecGng  data  breaches  themselves.  According  to   Trustwave’s  report,  71%  of  vicGms  have  been   noGfied  by  others.     hVp://mashable.com/2014/12/30/ infosec-­‐2014-­‐hacking/? utm_campaign=Mash-­‐Prod-­‐RSS-­‐ Feedburner-­‐All-­‐ParGal&utm_cid=Mash-­‐ Prod-­‐RSS-­‐Feedburner-­‐All-­‐ParGal     hVp://www.securityweek.com/ most-­‐2013-­‐data-­‐breaches-­‐affected-­‐e-­‐ commerce-­‐and-­‐pos-­‐systems-­‐trustwave     15  Ways  to  Protect  Your   Ecommerce  Site  From  Hacking   and  Fraud   hap://www.cio.com/ar;cle/ 2384809/e-­‐commerce/15-­‐ ways-­‐to-­‐protect-­‐your-­‐ ecommerce-­‐site-­‐from-­‐hacking-­‐ and-­‐fraud.html    
  • 25. eCommerce  Plarorms   •  Alexa  1  million  top  sites  survey   unveiled  leadership  of  Magento   among  world  top     eCommerce  plarorms.   •  Most  of  the  Top  100  Online   Retailers  use  in-­‐house-­‐built   eCommerce  plarorms.   –  Oracle  ATG  Commerce  was  chosen  by   25  companies  from  the  top  100   eRetailers.   –  IBM  WebSphere  was  chosen  by  20   companies  from  the  top  100   eRetailers.   –  Other  eCommerce  plarorms  used  by   online  retailers  as  the  top  100   include:  eBay  Enterprise,  Fry/MICROS,   RedPrairie/JDA,  Hybris/SAP,   Demandware,  Intershop,  Digital  River.   hVp://blog.aheadworks.com/2014/10/e-­‐commerce-­‐plarorms-­‐share-­‐invesGgaGon-­‐october-­‐2014/   hVps://www.sparkred.com/blog/2014-­‐leading-­‐ecommerce-­‐plarorms-­‐for-­‐the-­‐top-­‐100-­‐online-­‐retailers-­‐ america/      
  • 26. Other  Trends  to  Watch     •  Beacon  technology  –  sGll  waiGng  for  the  killer  app,   •  Speech  recogniGon  –  Amazon  Echo,   •  Machine  learning  services  /  deep  learning  –  Google   Brain,   •  3D  prinGng  –  new  materials  and  business  models  –   possibly  the  fastest  growing  area  of  the  IT  sector,   •  New  business  models  -­‐  e.g.  Pay  What  is  Fair  model,           •  New  customer  acquisiGon  models  –  e.g.  Personal   Buying  Assistants  (app  Fetch).   We’re  making  a  big  bet  on  the  fact  that  most  people  out  there   are  trustworthy,  good,  honest  people,  and  those  are  the  kinds  of   customers  we  want.  -­‐  Andrei  Cherny,  CEO,  AspiraGon   hVp://www.wired.com/2014/11/andrei-­‐cherny-­‐aspiraGon/    
  • 27. About  Divante   •  Started  in  2008,  we  are  a  rapidly   developing     eCommerce  Agency    based  in  Wroclaw,     Poland.   •  To  ensure  high  quality  with  flexible   approach  to  business  requirements,  we   work  using  SCRUM  methodology.   •  We  are  a  full-­‐service  eCommerce   Agency  backed  up  by:   –  Magento,  hybris,  CRM,  CMS,  PIM   –  more  than  150  employees   –  more  than  80  developers  (PHP,  .NET,  RoR,   iOS,  Android)   –  6  Magento  CerGfied  Developers   –  10  project  managers   –  12  UX  designers   •  Case  studies:     hVp://divante.co/porrolio/      
  • 28. THANK  YOU!     HTTP://DIVANTE.CO/BLOG