3. Timeline
• 1994
Amazon.com established by Jeff Bezos.
• 1995
Expand the product line.
• 1999
Amazon invest into internet companies.
• 2000
Dot-com Crises
• 2003
Amazon became sucessuful in partnering
with retailers and they started running
other retailer web-sites.
• 2007
Kindle
4. Objective
Core Values
• Price
• Convenience
• Selection
The Company's objective is to become the best place to
buy, find and discover any product or service available
online.
Amazon.com will continue to enhance and broaden its
brand, customer base and electronic commerce expertise
with the goal of creating customers' preferred online
shopping destination
5. Designing and Managing Integrated
market channels
A marketing channels performs the
work of moving goods from producer
to consumers.
6. PRODUCT AND SERVICES
RETAIL
Books, movies& movies
Consumer electronics
Computer and office
Tools and automotive
Food and household
Sports and fitness
Toys and Videogames
Kindle
Kids and Baby
Clothing and Jewellery
NON-RETAIL
REFERRAL/COMMISON BASED SELLING
AMAZON WEB SERVICES
FULFILLMENT BY AMAZON
7. AMAZON’S CORPORATE GOALS
Customer obsession: We start with the customers and work
backwards.
INNOVATION: If you don’t listen to your consumers you will fail.
Bias for action: We live in a time of unheralded revolution and
insurmountable opportunities- Provided we make every minute
count!
BEZOZ’s Goal is to be a cost-leader
MISSION STATEMENT: “Earth’s most
consumer-centric company
9. Amazon: Bonding consumers with
integrated service
• Amazon.com extends its line of
product to include music, CDs,
Videos and gifts.
• Amazon.com offers such value-
adding intangibles as books
reviewed by peers or
recommendation based on
other reader preferences.
• Vertical Integration
11. Cloverleaf Model
The cloverleaf model of
value creation has 4
main elements:
Knowledge and
information
Process
Tangibles
Relationship
12. Case 1:
Why has amazon succeeded online?
1. Amazon has always welcomed addition of new
products to its site. Even though it started its
business selling books, presently it deals with
21 different category of product.
13. 2. Its ability to invest in technology
and positioned itself as a
technology company with wide
range of Amazon web Services.
..
14. 3.Consumer satisfaction: Amazon is largely motivated by
relentless consumer focus. And has been successful in creating
higher level of consumer bonding.
15. Case 2: Will kindle revolutionize the
book industry??
• With enormous kind of development
of technology, people get updated
with their electronic devices.
• Kindle offers you a easy to carry
option.
• You can carry many books in a slim
tab.
• Reading at night without light also
easy.
16. Case 3: What is next for Amazon
?Where else can it grow.
Amazon has entered into the
cloud computing business and has
very good scope in cloud
computing. Other than that it can
enter into online entertainment
and communications.
17. AMAZON PRIME
• Amazon Prime is a membership
program that gives customers
access to streaming video, music,
e-books, free shipping and a
variety of other Amazon-specific
services and deals.
• Amazon Prime music is a
streaming music service, similar
to spotify or pandora. Users can
create a customized profile to suit
their taste and do it for them.
• Free two day shipping on eligible
items and free same day delivery
in eligible ZIP codes.
18. Amazon Web Services
Amazon Web
Services is a secure
cloud cloud service
platform, offering
computer power,
data storage,
content delivery to
help business scale
and grow.
19. What’s new and hot!!
Kindle fire
Amazon silk
Partnership with DC
Comics
Imdb
Film Production
Amazon Fresh
