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Functions of PR
Submitted by: Kamaljeet Singh
BA Journalism 2nd Sem.
Submitted to: Dr Rajneesh
Sharma
Public Relations Functions
• Public Relations specialized functions are
categorized by the publics with which
relationships are established, and to whom
appeals are made to understand and/or
accept certain policies, procedures,
individuals, causes, products or services.
Practitioners who perform specialized
functions may play a management role,
operate as a communications technician, or
function in a dual role.
Community
Relations
A public relations function
consisting of an
organization’s planned,
active and continuing
participation with and
within a community to
maintain and enhance its
environment to the benefit
of both the organization and
the community. This can
involve partnerships,
volunteer activities,
philanthropic contributions
and public participation.
Employee Relations
Dealing and communicating with the employees of an
organization. This can include team building and employee
empowerment.
Government
Relations
Dealing and
communicating
with
legislatures and
government
agencies on
behalf of an
organization.
Financial Relations
Dealing and communicating with firms
and interest groups within the
organization’s industry.
Media Relations
Dealing and communication
with the news media when
seeking publicity or
responding to reporters
questions. It also involves
setting up and maintaining a
professional and mutually
beneficial working
relationship with news
gatherers and gatekeepers, in
part by becoming known as a
credible source and as a
provider of factual, expert
information whether or not
that information results in
media coverage.
Public Affairs
Dealing and
communicating with
government and group
with regard to societal
(public) policies, action
and legislation, public
affairs also is concerned
with the effect of public
policies, actions and
legislation on its public
THANKS

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Functions of PR

  • 1. Functions of PR Submitted by: Kamaljeet Singh BA Journalism 2nd Sem. Submitted to: Dr Rajneesh Sharma
  • 2. Public Relations Functions • Public Relations specialized functions are categorized by the publics with which relationships are established, and to whom appeals are made to understand and/or accept certain policies, procedures, individuals, causes, products or services. Practitioners who perform specialized functions may play a management role, operate as a communications technician, or function in a dual role.
  • 3. Community Relations A public relations function consisting of an organization’s planned, active and continuing participation with and within a community to maintain and enhance its environment to the benefit of both the organization and the community. This can involve partnerships, volunteer activities, philanthropic contributions and public participation.
  • 4. Employee Relations Dealing and communicating with the employees of an organization. This can include team building and employee empowerment.
  • 6. Financial Relations Dealing and communicating with firms and interest groups within the organization’s industry.
  • 7. Media Relations Dealing and communication with the news media when seeking publicity or responding to reporters questions. It also involves setting up and maintaining a professional and mutually beneficial working relationship with news gatherers and gatekeepers, in part by becoming known as a credible source and as a provider of factual, expert information whether or not that information results in media coverage.
  • 8. Public Affairs Dealing and communicating with government and group with regard to societal (public) policies, action and legislation, public affairs also is concerned with the effect of public policies, actions and legislation on its public