Adham Elzebda public relations expert drafts a specific communication plan and uses media and other direct and indirect mediums to generate

1. WHAT ARE FUNCTIONS OF
PUBLIC RELATIONS
COUNSELOR
Adham Elzebda

2. Public relations is a planned communication process
companies, individuals, and organizations use to put
up jointly helpful relationships with the community.
A public relations expert drafts a specific
communication plan and uses media and other
direct and indirect mediums to generate and
preserve a positive brand representation and a
physically powerful relationship with the target
viewers.

4. Functions
 Anticipating, analyzing, and interpreting the
public opinion and attitudes of the public
towards the brand and drafting strategies which
use free or earned money to influence them.
 Drafting strategies to support brand’s every
campaign and new move through editorial
content.
 Writing and distributing press releases.
 Speechwriting.

5.  Planning and executing special public outreach and
media relations events.
 Writing content for the web (internal and external
websites).
 Developing a crisis public relations strategy.
 Handling the social media presence of the brand and
responding to public reviews on social media
websites.

7.  Dealing with government and legislative agencies
on behalf of the organization.
 Dealing with public groups and other organizations
with regard to social and other policies of the
organization and legislation of the government.
 Handling investor relations.
 Counseling the employees of the organization with
regard to policies, course of action, organization’s
responsibility and their responsibility.

8. Media Demonstration
Representing a company or individual to the
media is one of the more well-known functions
of public relations counselor. Media
management includes mounting and
distributing both written and video news
releases, pitching stories to journalists and
responding to reporter inquiries.

10. Crisis Communication
A crisis communication plan developed by a
public relations team typically includes
determining specific logistics for expected
reporters, the designation of an official
spokesperson for the crisis, the development
of targeted messages for internal and external
audiences and training for company leadership
on how to handle tough or hostile questions.

11. Thank You