6. METHODOLOGY
Giving a clear cut idea on what methods or
process the researcher is going to carry out in
his or her research to achieve research objectives.
RM Intro MBA JN
8. “Answering unanswered questions or
exploring which currently don’t exists is
a research”
- Goddard
& Melville
“The process used to collect
information and data for the purpose of
making business decisions.”
RM Intro MBA JN
9. In research methodology , researcher always tries to
search the given question systematically in our own way
and find out all the answers till conclusion.
Not only research methods but also consider the logic
behind the methods.
• Why ?
• How?
• In what way?
• When ?
RM Intro MBA JN
13. • In several fields of economics, whether related to
business or to the economy as a whole.
• Basis for nearly all government policies in our
economic system.
• Certainly facilitates the decision of the policy
maker.
• Significance n solving various operational and
planning problems of business and industry.
• Important for social scientists in studying social
relationships and in seeking answers to various
social problems.
RM Intro MBA JN
16. General statement of an issue meriting research.
A research problem is one which requires a
researcher to find out the best solution for the
given problem.
In simple language : some difficulty which a
researcher experiences in the context
of either a theoretical or practical
situation and wants to obtain a solution
for the same.
RM Intro MBA JN
18. RESEARCH PROCESS IN FLOW CHART
Review the literature
Define research
Problem
Review concepts &
theories
Research previous
research finding
Formulate
hypothesis
Design
research
Collect
data
Analyze data Interpret
and report
F F
FF
FF
F
Execution Test of
Hypothesis
|
||
||| |V
V
V|
V||
21. • DESCRIPTIVE RESEARCH
• Surveys and fact-finding enquiries of different
kinds.
• Description of the state of affairs as it exists at
present.
• ANALYTICAL RESEARCH
• Researcher has to use facts or information
already available and analyze these to make
critical evaluation of the material.
RM Intro MBA JN
22. APPLIED RESEARCH
Finding a solution for an immediate problem facing
a society or an industrial/business organization.
BASIC RESEARCH
Concerned with generalization and with the
formulation of the theory.
“Gathering knowledge for knowledge sake”
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23. • QUANTITATIVE RESEARCH
• Based on measurement of quantity or amount.
• QUALITATIVE RESEARCH
• Concerned with phenomena relating to or
involving quality or kind.
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24. • CONCEPTUAL RESEARCH
• Related to some abstract ideas or theory.
• Used by philosophers or thinkers to develop new
concepts or to interpret existing ones.
• EMPIRICAL RESEARCH
• Appropriate when proof is sought that certain
variables affect other variables in some way.
RM Intro MBA JN