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Chp4 - Research Methods for Business By Authors Uma Sekaran and Roger Bougie

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CH. 4
THE RESEARCH
PROCESS
Steps 1 to 3
• The broad problem area
• Preliminary data gathering
• Problem definition
The Research Process
Broad Problem Area
• Broad problem area refers to the entire situation
where one sees a possible need for research
and problem solving.
• Such issues might pertain to:
– Problems currently existing in an organizational
setting that need to be solved
– Areas that a manager believes need to be improved
in the organization
– A conceptual or theoretical issues that needs to be
tightened up for the basic researcher to understand
certain phenomena
– Some research questions that a basic researcher
wants to answer empirically
Preliminary Data
Collection
• Interviews
• Literature research: the documentation of
a comprehensive review of the published
and unpublished work from secondary
sources of data in the areas of specific
interest to the researcher.
Literature Survey
• The purpose of the literature review :
– To ensure that no important variable that has been in
the past been found repeatedly to have had an
impact on the problem is ignored
– To prevent researcher to “discover” something that
has already been thoroughly researched
– Could be the basis of qualitative research
– Provide the foundation for developing a
comprehensive theoretical framework from which
hypotheses can be developed for testing

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Chp4 - Research Methods for Business By Authors Uma Sekaran and Roger Bougie

  • 2. Steps 1 to 3 • The broad problem area • Preliminary data gathering • Problem definition
  • 4. Broad Problem Area • Broad problem area refers to the entire situation where one sees a possible need for research and problem solving. • Such issues might pertain to: – Problems currently existing in an organizational setting that need to be solved – Areas that a manager believes need to be improved in the organization – A conceptual or theoretical issues that needs to be tightened up for the basic researcher to understand certain phenomena – Some research questions that a basic researcher wants to answer empirically
  • 5. Preliminary Data Collection • Interviews • Literature research: the documentation of a comprehensive review of the published and unpublished work from secondary sources of data in the areas of specific interest to the researcher.
  • 6. Literature Survey • The purpose of the literature review : – To ensure that no important variable that has been in the past been found repeatedly to have had an impact on the problem is ignored – To prevent researcher to “discover” something that has already been thoroughly researched – Could be the basis of qualitative research – Provide the foundation for developing a comprehensive theoretical framework from which hypotheses can be developed for testing
  • 7. Literature Survey (Cont’d) • Extracting the relevant information: – Detailed information on the problem that was researched – The design details of the study (such as sample size and data collection methods) – Ultimate findings
  • 8. Problem Definition • Problem: many situations where a gap exists between the actual and the desired ideal states. • Problem definition or problem statement: a clear, precise, and succinct statement of the question or issue that is to be investigated with the goal of finding an answer or solution
  • 9. MANAGERIAL IMPLICATIONS • Managers sometimes look at the symptoms in problematic situations and treat them as if they are the real problems, getting frustrated when their remedies do not work. • antecedents–problem–consequences sequence • Managers who realize that correct problem definition is critical to ultimate problem solution, do not grudge the time spent in working closely with researchers, particularly at this stage.
  • 10. MANAGERIAL IMPLICATIONS • Managers sometimes look at the symptoms in problematic situations and treat them as if they are the real problems, getting frustrated when their remedies do not work. • antecedents–problem–consequences sequence • Managers who realize that correct problem definition is critical to ultimate problem solution, do not grudge the time spent in working closely with researchers, particularly at this stage.