Many professional associations and societies struggle with staying relevant and connecting with their members in fresh ways. Association professionals wear so many hats and often either, don’t have the time, know-how, or resources to execute multi-channel association marketing campaigns. But cultivating your community doesn’t need to be so difficult when you consider you have first-class influencers right under your nose. See how these 6 associations empowered the members of their community to engage with the general public and even make the world a better place.

1. How 6 associations
rocked influencer
marketing
Event influencer marketing

2. Imperfect Produce 1
Background: Members receive boxes of produce
deemed cosmetically imperfect by grocery stores.
Members are encouraged to take a pic of their
delivery and tag it with the hashtag #CookingUgly.

3. 1
Takeaway:
Get your community
onboard with your mission
by doing social good through
social media!
Imperfect Produce

4. American Chemical Society 2
Background: Buzz and awareness campaign at
the action-packed SXSW Conference in 2017.
Through video storytelling, shareable personality
quizzes, and free conference swag, the ACS was
able to reach non-traditional audiences and get
them talking on social media.

5. American Chemical Society 2
Takeaway:
Packaging your mission in a
fun, shareable, customized
way turns the general public
into micro-influencers.

6. Christmas Tree Promotion Board 3
Background: Most families opt for the convenience
of an artificial tree for their home during the holidays.
The “It’s Christmas. Keep It Real!” campaign features
videos depicting families on the hunt for the perfect
tree, along with year-long posts about other moments
in life that demand a little more authenticity.

7. Christmas Tree Promotion Board 3
Takeaway:
Showing your mission in a fun,
targeted way can encourage the next
generation to change their mindset.

8. National Pork Board 4
Background: Goal of encouraging Hispanic families
to serve more pork at family get-togethers.
The board tapped a well-known Latino social media
influencer and invented the #sabrososmomentos
hashtag, which took on a life of its own.

9. National Pork Board 4
Takeaway:
Diversify your reach by
partnering with a community
leader who can introduce
your message in a more
authentic way.

10. Plantronics 5
Background: BackBeat FIT headphones launch.
Headphones were given to target audience members
with large followings. Activations were coordinated
on launch day.
They also developed a program that enabled their
sales and engineering teams to become influencers.

11. Plantronics 5
Takeaway:
Assess your target audience to
select influencers, and coordinate
your social media communications
in a strategic way. Don't forget that
your number one ambassadors
should be on your internal team.

12. SunTrust Mortgage 6
Background: Appealing to first-time homebuyers.
They partnered with an interior design influencer
Kristin Jackson of The Hunted Interior to redecorate
the home of military family Whitney and Charles. A
video was shared across several platforms.

13. SunTrust Mortgage 6
Takeaway:
The correct influencer
alignment, strong media mix,
and continuous tracking of key
metrics ensured that the
campaign hit home.

14. www.snoball.events
Event influencer marketing
Ready to harness the power of your event’s
stakeholders to grow your bottom line?
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