The document outlines a campaign to increase volunteers for the relocation of Habitat for Humanity's ReStore in Bulloch County. The central issue is the lack of volunteers needed to efficiently move the ReStore by a deadline. Goals are to increase awareness of the move among the community and Georgia Southern students by 15% each and recruit 50+ volunteers from each group. Strategies include spreading information through fliers, social media, and collaborating with local organizations. Metrics like number of volunteers and a calendar are included to track progress.

2. About the Restore

3. Audience Delineation

4. Executive Summary

5. Situation Breakdown & Central Core of
Difficulty
 The central core of difficulty for Habitat for Humanity is in regards to the lack
of volunteers for the relocation of the Habitat for Humanity ReStore of
Bulloch County. Without a sufficient amount of volunteers on the day of the
relocation, Habitat for Humanity will be unable to complete the move
efficiently and in a timely manner.

6. Research

7. Survey

9. Literature Review: Alexi Grant

10. Literature Review: Ginger Bondurant

11. Literature Review: Natalie Fruit

12. Data Analysis

13. Goals/Objectives/Strategies/Tactics

14. Goals & Objectives
 Goal: The goal of this campaign is to increase the number of volunteers
participating in the Habitat for Humanity Restore relocation by raising awareness
within the Bulloch County community and the Georgia Southern student body.
 Objectives:
 To increase awareness by 15% among the community regarding Spike’s ReStore
move by February 9, 2016.
 To increase awareness by 15% among the students regarding Spike’s ReStore move
by February 9, 2016.
 To recruit 50 or more community volunteers for Spike’s ReStore by January 1, 2016
 To recruit 50 or more student volunteers for Spike’s ReStore by January 1, 2016

15. Strategies & Tactics (Students)
 Strategy One: Inform the Georgia Southern student body about the volunteer opportunities
with Habitat for Humanity and Spike’s ReStore relocation.
Tactics:
 Create and pass out fliers around campus to advertise the need for volunteers at Spike’s
ReStore relocation.
 Send Habitat for Humanity executives to speak at on campus chapter meetings such as
sororities or fraternities.
 Post yard signs in central traffic areas around campus with facts about Habitat for Humanity
volunteer opportunities.
 Strategy Two: Seek to increase student volunteers through the use of effective
communication.
Tactics:
 Use social media (i.e. Facebook, Twitter, Instagram) to reach out to the student community.
 Communicate with the Office of Student Leadership and Civic Engagement about volunteer
opportunities being added to the MyInvolvement weekly email blast.
 Collaborate with Georgia Southern chapter to set up a sign-up booth for Spike’s ReStore
relocation at Russell Union or RAC fields on game nights (possibly passing out slices of pizza to
draw attention).

16. Strategies & Tactics (Community)
 Strategy One: Seek to increase community volunteers through marketing and
advertising techniques.
Tactics:
 Create fliers to post in local businesses around the community.
 Purchase newspaper ad space in Statesboro Herald one week before move date.
 Strategy Two: Educate the community about the volunteer opportunities with
Habitat for Humanity and Spike’s ReStore relocation.
Tactics:
 Continue to implement newsletter (weekly instead of monthly)
 Set up booths at local recreational parks on game nights and local farmers market.

17. Media

18. Social Media Analysis

19. Social Media Rubric

20. Social Media Calendar
 Post #1: Jan 4 – Habitat for Humanity will be relocating Spike’s ReStore on February 9, 2015. We will need
many volunteers to successfully move everything! If you or anyone you know would be interested in
volunteering please contact Linda Christy at (912)-764-5777, or comment below. Have a blessed day!
 Post #2: Jan 11 –We need about 100 volunteers, and 15 large trucks for the relocation! Do you or a friend
have a large truck that we could borrow? Without the proper equipment, it will be very tough to get
everything moved in time! Comment below to let us know you are interested in helping out, or donating!
God Bless!
 Post #3: Jan 18 –Do you know any local businesses that might want to help sponsor the relocation? If so,
contact Linda Christy at (912)-764-5777! Have a lovely day!
 Post #4: Jan 25 –Does your club or organization need service hours? Comment below for more information
about how to get involved with the Habitat for Humanity relocation.
 Post #5: Feb 1 –Don’t forget about the Habitat for Humanity relocation on February 9, 2015! Linda Christy
at (912)-764-5777
 Post #6: Feb 5 -We still need more volunteers to help the move go smoothly! It is so close! Have you
contacted the volunteer coordinator about volunteering at the relocation yet? Linda Christy at (912)-764-
5777
 Post #7: Feb 8 – It’s finally here! Tomorrow is the official start to the Habitat for Humanity ReStore
Relocation! We hope to see you all there to lend a hand!

21. Newspaper Ads
 Benefits
Yard Sign
 Benefits

23. Email Blasts

24. Budget

26. Calendar

27. Calendar

28. Post Evaluation

30. References
 Social Networking Fact Sheet. (2013, December 27). Retrieved November 15,
2015, from http://www.pewinternet.org/fact-sheets/social-networking-fact-
sheet/
 The City of Statesboro. (215). Retrieved November 15, 2015, from
http://www.statesboroga.gov/city-overview/ouick-facts/
 Facebook. (2015). Retrieved November 15, 2015, from
https://www.facebook.com/help/355635011174004/?ref=u2u