5. Definition
Artificial intelligence (AI) in marketing is the
process of utilizing data models, mathematics and
algorithms to generate insights that can be used
by marketers. Marketers will use AI-derived insights
to guide future decisions about campaign
spending, strategy and content topics.
Examples:
Chat Bots
Product/content recommendations
Data filtering & analysis
Search engines
Visual search & image recognition
Social listening & sentiment analysis
https://www.youtube.com/watch?v=GpFdQ-9q7y4
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