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Don’t Let Digital Marketing Mistakes Derail Your Business
By: Junaid Abdullah
Set Goals and Targets
Understand Your Audience’s
Needs
Churn out content with a
purpose
Track the ROI of your
marketing efforts
2
3
Campaigns
#Swiggyvoiceofhunger
• https://learningcatalyst.in/digital-marketing-case-
studies-india/
#LinkedIn
• https://www.practicalecommerce.com/10-
outstanding-digital-marketing-campaigns-from-
2018
#Volkswagen
• https://www.youtube.com/watch?v=vb-N3ivqb68
#McDonalds
• https://www.youtube.com/watch?v=4dJ16WcfclY
#LorealParis
• https://www.youtube.com/watch?v=OnujPx-6q5U
[AI] Artificial Intelligence
Marketing
4
Definition
Artificial intelligence (AI) in marketing is the
process of utilizing data models, mathematics and
algorithms to generate insights that can be used
by marketers. Marketers will use AI-derived insights
to guide future decisions about campaign
spending, strategy and content topics.
Examples:
 Chat Bots
 Product/content recommendations
 Data filtering & analysis
 Search engines
 Visual search & image recognition
 Social listening & sentiment analysis
https://www.youtube.com/watch?v=GpFdQ-9q7y4
5
AI in Smartphones
Siri Google Assistant Cortana Alexa
6
Thank You
LinkedIn
Twitter
Email
Phone
7

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