Digital Marketing Lab understands that all corporate ambitions start with strategy – the practice of defining a business objective and deciding how to leverage the digital channels to deliver results and gain a competitive advantage. We ensure that client strategies are articulated clearly and are actionable, measurable and provide a solid return on your investment. Find out more on - www.digitalmarketinglab.se
Iconic Digital offers Outsourced Digital Marketing Services Focused on Drivin...online Marketing
Iconic Digital, a prominent digital marketing agency, offers a wide range of outsourced digital marketing services including website design & development, pay-per-click advertising, search engine optimization, email marketing, content marketing, analytics & reporting tools. The company implements creative digital marketing strategies that generate website traffic, leads and sales for businesses. please visit: https://www.iconicdigital.co.uk/marketing-packages
Digital Marketing Lab understands that all corporate ambitions start with strategy – the practice of defining a business objective and deciding how to leverage the digital channels to deliver results and gain a competitive advantage. We ensure that client strategies are articulated clearly and are actionable, measurable and provide a solid return on your investment. Find out more on - www.digitalmarketinglab.se
Iconic Digital offers Outsourced Digital Marketing Services Focused on Drivin...online Marketing
Iconic Digital, a prominent digital marketing agency, offers a wide range of outsourced digital marketing services including website design & development, pay-per-click advertising, search engine optimization, email marketing, content marketing, analytics & reporting tools. The company implements creative digital marketing strategies that generate website traffic, leads and sales for businesses. please visit: https://www.iconicdigital.co.uk/marketing-packages
This is an overview of services we are offering to our clients. It visualises 22 ways of how we are helping startups, existing businesses and global corporations to innovate and grow.
Get in touch for more information and a first free consultation
www.22tribes.com
Bjorn Uhss
Founder
b (at) 22tribes.com
https://uk.linkedin.com/in/bjoernuehss
We create better #response levels across all the platforms currently available like #Facebook, #Linkedin, #Google, #Yahoo, #MSN, #Bing, with targeted traffic to ensure quality of leads for clients' product or service and appear on top of the search engines. More information visit this site -:
http://goo.gl/dX5NC5
There’s a big difference between strategy and tactics. If you find yourself always changing your planned activities and find your marketing has become reactive, rather than proactive, then it’s likely you’re too focused on the granular tactics. This presentation covers how to determine a quality strategy, empower your team/agency to make smart decisions and follow the overall direction of your marketing mission. Creating more effective, impactful SEO strategies.
Fliptop Customer Showcase Webinar - How InsideView Doubled Their Lead to MQL ...Fliptop
InsideView is part of a new wave of innovative companies using Fliptop's predictive lead scoring to meet aggressive revenue goals.
InsideView looked to Fliptop to help remove the guesswork from their lead qualification process and improve conversion rates to book more meetings.
InsideView integrated Fliptop into their sales and marketing process to:
Increased lead-to-MQL conversion rate by 2.1x
Reduced time for leads to qualify by 3x
Achieved 200% of opportunity creation goal
In this webinar you will learn how to connect the dots from Fliptop predictive scores to Facebook and LinkedIn Marketing to build predictive digital advertising. Leveraging predictive analytics you can advertise to the leads that matter to your business
A Digital Marketing Consultancy reviews your current online presence and helps in enhancing it to a further extent. They ensure that your brand is consistent in all mediums, that includes email signatures, social media, websites, and advertising. The reasons why your company should consider a Digital Marketing Consultancy is discusses through the slides.
Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Grow...Fliptop
NewVoiceMedia, a cloud-based contact solutions company, had aggressive targets growth and revenue targets. Looking to grow more than 100% year on year—all without adding headcount and or drastically increasing marketing budget—they devised a strategic marketing plan, heavily supported by new and emerging marketing technologies. In building their advanced marketing technology stack, NewVoiceMedia was able to increase Sales and Marketing efficiency and drive predictable revenue growth.
In this session, we’ll examine how NewVoiceMedia used Fliptop’s predictive lead scoring to gain greater visibility into their pipeline, improve funnel velocity and conversion rates, and meet lofty sales goals. Attendees will also learn how to determine whether predictive marketing is right for your business, and the critical considerations when selecting a predictive lead scoring solution.
How to Scale Your Business with the Help of AI in Advertising - NOAH19 BerlinNOAH Advisors
Google for Startups: Panel with Bernd Holbein and Jannette Flores, Google and Yishai Fried, Frontier Car Group at the NOAH Conference Berlin 2019, 13-14 June, STATION.
Optimize your Website and Business with the Right Data Enrique Hoyos
Wordcamp Halifax 2018 presentation - Basic walkthrough of Google Analytics + a easy 5 step framework to help you simplify digital analytics. Want to learn more about this framework visit enriquehoyos.com/blog/marketing/5-steps-to-measure-and-improve-your-marketing-efforts/
Retail - Digital Marketing - India - Case StudyTrinaGupta
The strategy used by ThinkTree Media house used to convert Social media views into leads for a housing project in Bangalore. Using tools like Facebook and Instagram to
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
This is an overview of services we are offering to our clients. It visualises 22 ways of how we are helping startups, existing businesses and global corporations to innovate and grow.
Get in touch for more information and a first free consultation
www.22tribes.com
Bjorn Uhss
Founder
b (at) 22tribes.com
https://uk.linkedin.com/in/bjoernuehss
We create better #response levels across all the platforms currently available like #Facebook, #Linkedin, #Google, #Yahoo, #MSN, #Bing, with targeted traffic to ensure quality of leads for clients' product or service and appear on top of the search engines. More information visit this site -:
http://goo.gl/dX5NC5
There’s a big difference between strategy and tactics. If you find yourself always changing your planned activities and find your marketing has become reactive, rather than proactive, then it’s likely you’re too focused on the granular tactics. This presentation covers how to determine a quality strategy, empower your team/agency to make smart decisions and follow the overall direction of your marketing mission. Creating more effective, impactful SEO strategies.
Fliptop Customer Showcase Webinar - How InsideView Doubled Their Lead to MQL ...Fliptop
InsideView is part of a new wave of innovative companies using Fliptop's predictive lead scoring to meet aggressive revenue goals.
InsideView looked to Fliptop to help remove the guesswork from their lead qualification process and improve conversion rates to book more meetings.
InsideView integrated Fliptop into their sales and marketing process to:
Increased lead-to-MQL conversion rate by 2.1x
Reduced time for leads to qualify by 3x
Achieved 200% of opportunity creation goal
In this webinar you will learn how to connect the dots from Fliptop predictive scores to Facebook and LinkedIn Marketing to build predictive digital advertising. Leveraging predictive analytics you can advertise to the leads that matter to your business
A Digital Marketing Consultancy reviews your current online presence and helps in enhancing it to a further extent. They ensure that your brand is consistent in all mediums, that includes email signatures, social media, websites, and advertising. The reasons why your company should consider a Digital Marketing Consultancy is discusses through the slides.
Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Grow...Fliptop
NewVoiceMedia, a cloud-based contact solutions company, had aggressive targets growth and revenue targets. Looking to grow more than 100% year on year—all without adding headcount and or drastically increasing marketing budget—they devised a strategic marketing plan, heavily supported by new and emerging marketing technologies. In building their advanced marketing technology stack, NewVoiceMedia was able to increase Sales and Marketing efficiency and drive predictable revenue growth.
In this session, we’ll examine how NewVoiceMedia used Fliptop’s predictive lead scoring to gain greater visibility into their pipeline, improve funnel velocity and conversion rates, and meet lofty sales goals. Attendees will also learn how to determine whether predictive marketing is right for your business, and the critical considerations when selecting a predictive lead scoring solution.
How to Scale Your Business with the Help of AI in Advertising - NOAH19 BerlinNOAH Advisors
Google for Startups: Panel with Bernd Holbein and Jannette Flores, Google and Yishai Fried, Frontier Car Group at the NOAH Conference Berlin 2019, 13-14 June, STATION.
Optimize your Website and Business with the Right Data Enrique Hoyos
Wordcamp Halifax 2018 presentation - Basic walkthrough of Google Analytics + a easy 5 step framework to help you simplify digital analytics. Want to learn more about this framework visit enriquehoyos.com/blog/marketing/5-steps-to-measure-and-improve-your-marketing-efforts/
Retail - Digital Marketing - India - Case StudyTrinaGupta
The strategy used by ThinkTree Media house used to convert Social media views into leads for a housing project in Bangalore. Using tools like Facebook and Instagram to
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.