Digital Marketing Lab is an agency with a focus on creating strategic business value and memorable customer experiences.

1. Digital Marketing Lab

2. Proposed Online Marketing Campaign
Objective
▪ To improve online sales performance, as well as increase visibility of Travel
Agency brand
Target Market
▪ Prospects seeking airfares to the USA
Strategy
▪ For Travel Agency to acquire new customers from the www agency website
using several internet online channels
Digital Marketing Lab

3. Proposed Online Marketing Campaign
Tactic
Customer Acquisition Campaign
▪ Google SEO Campaign
> 8 Keywords Optimised
> Rank page #1 within 6 months
> Landing URL booking form
> Monthly Google analytics
Digital Marketing Lab

4. Proposed Online Marketing Campaign
Break even analysis
▪ Customer Activation Campaign (SEO)
Budget Break Even Point
SEK 43,200 216 x SEK average fare 200 sale
Digital Marketing Lab
Budget
▪ SEO (SEK 3,600 x 12 months) SEK 43,200

5. Overall ROI Forecast
SEO Industry Facts
▪ A keyword gets on average 4% response
▪ 2% of these leads become a sale
Forecast
▪ ‘Resebyrå USA’ received 14,800 queries last month
▪ 14,800 x 4% = 592 leads
▪ 592 x 2% = 12 new customers per month
▪ 12 x 12 months = 144 new customers
▪ 144 x SEK200 = SEK 28,800 per year on one keyword
Digital Marketing Lab

6. Overall ROI Forecast
408 x SEK 200 = SEK 81,600 per year on 8 keywords
Keyword
Local Monthly
Searches
Projected Sales /
Month
Projected Sales /
Year
Resebyrå 14800 12 144
Resor till new york 8100 3 36
Flyg till new york 12100 10 120
Sista minuten USA 480 4 48
Boka resor 3600 3 36
Flyga till USA 2900 2 24
Total 42014 34 408
Digital Marketing Lab

7. Campaign Timing & Process
Audit
• Website Marketing
• Competitive Analysis
Strategy
• Keyword Research
• Business Goals
• Keyword Selection
• On Page
• Off Page
Implement
• SEO
• Landing Pages
• Link Optimisation
• Traffic Monitoring
Management
• Ranking
• Link Validation
• Traffic Analysis
• Market Intelligence
Digital Marketing Lab

8. Campaign Process
Project
Manager
Technician
Management
Digital
Strategist
Digital Marketing Lab
Travel Agency

9. Recommendations
Marketing Services
• Develop Digital Marketing Strategy
• UX Designer
Social Media
▪ Facebook
▪ Twitter
Media Watch
Digital Marketing Lab

10. Q & A
Digital Marketing Lab