2. CONTENTS
1
What is Digital Marketing?
2
Types of Digital Marketing
4 5
Measurement tools Benefit and Challenges
6
7
Case Studies
Conclusion
3
Digital Marketing Strategy
3. “ the promotion of products and brands via one or
more forms of electronic media ”
WHAT IS DIGITAL MARKETING ?
4. 1. Search Engine Optimization (SEO):
SEO involves optimizing your website to
rank higher in search engine results pages (SERPs)
for targeted keywords and phrases.
Types of Digital marketing
2. Social Media Marketing (SMM):
SMM involves promoting your brand
and products on social media platforms like
Facebook, Instagram, Twitter, and LinkedIn.
3. Email Marketing:
Email marketing involves sending
commercial messages to a group of people via email
to promote your products or services.
5. 4. Content marketing:
Content marketing involves creating and
sharing valuable, relevant, and consistent content to
attract and retain a specific audience.
Types of Digital marketing
5. Pay Per click (PPC) advertising:
PPC involves paying to place ads on
search engine results pages and other social media
platforms.
6. STRATEGY
Define your goals
Identify your target audience
Develop a content strategy
Conduct a competitive analysis
Choose your digital signals
Monitor and optimization
10. Case Studies
Coca-Cola - "Share a Coke": Coca-Cola launched a personalized marketing campaign that printed popular
names on the company's bottles and cans.
GoPro - “Be a Hero”: GoPro launched a video featuring extreme sports athletes, and went viral on social
media. The campaign helped to establish GoPro as a leader in the action camera market.
11. • Digital marketing is an essential part of any modern business
strategy.
• Digital marketing offers many benefits, including increased
reach, cost-effectiveness, real-time tracking, and enhanced
customer experience.
• To succeed in digital marketing, businesses need to be
creative and adaptable. They need to stay on top of trends,
embrace new technologies, and understand their target
audience.
CONCLUSION
