Ever wonder, how Ai tools change digital marketing? It is quite a brainstorming thought. Right!! Artificial intelligence or most commonly known as AI can accurately and quickly analyze the huge amount of data that is crucial for digital marketing prospects. Frankly speaking, AI has the potential to revolutionize the whole digital marketing industry by gradually increasing productivity, impact and industrialization. So in this blog, we will discuss how AI tools change digital marketing. So, let’s dig in!!!

1. How AI tools change digital marketing?
Ever wonder, how Ai tools change digital marketing? It is quite a brainstorming thought.
Right!! Artificial intelligence or most commonly known as AI can accurately and quickly
analyze the huge amount of data that is crucial for digital marketing prospects.
Frankly speaking, AI has the potential to revolutionize the whole digital marketing
industry by gradually increasing productivity, impact and industrialization. So in this
blog, we will discuss how AI tools change digital marketing. So, let’s dig in!!!
What is digital marketing?

2. Digital marketing is a kind of online marketing that is primarily focused on the device
that is capable of connecting the wire which is smartphones, laptops, computers,
tablets, etc.
According to the advisory and global research firm, Gartner digital marketing is an
online advertising method that involves applying the set of information and techniques
for the following objectives:
 Create new products and services
 Enter new market
 Create processes to interact and engage with the audience
 Retaining, acquiring, and targeting consumers
Therefore, a range of functions are done by digital marketers in an organization. Today’s
job market is filled with multiple job positions that are rewarding as well as diverse. If
you want to know about How AI tools change digital marketing? then this will help you.
Also read: Ways to Get Started with Digital Marketing
What are AI tools?
AI tools are that software or platform that use AI (Artificial intelligence) to generate
automated decisions. AI created these decisions based on the collected data that is
interpreted and analyzed together with the current market trends and then goals are
made to develop a digital marketing strategy that piques the interest of the customers.
All the processes mentioned above are done without any human intervention. AI tools
have the capacity of making automated decisions and superfast speed that makes AI
tools formidable for businesses.

3. Why use AI tools in Digital Marketing?
The number one reason behind using AI tools in digital marketing is their super-fast
speed. The technology used in the AI tools uses huge information chunks taken from
platforms like emails, websites, and social media. It also narrows the gap between the
data and the solution you can implement to improve your sales and digital marketing
campaign.
Also read: The Impact of Artificial Intelligence (AI) on the future work
10 reasons behind AI tools change digital marketing
These are the 10 reasons behind AI tools change digital marketing:
1. Personalization
AI tools help a digital marketer in adapting sales and marketing strategies to
generate a personalized experience for any client. Predictive analysis can be done
using AI to get a better understanding of customers’ behaviour and buying habits.
This personalized experience helps in building a relationship with the brands.
This is how you can improve digital marketing personalization by following these
simple methods:
 Marketers can send product recommendations and personalized offers to
clients by analyzing their past purchasing behaviour with the help of AI tools.

4.  Companies take help from AI tools to track consumers’ recommended
products and browsing habits in real time.
 AI-powered chatbots are also used for recommending products and
answering consumers’ queries.
 AI tools are also used for recommending visual or video content and analyzing
customer viewing patterns.
 AI tools also help in analyzing product reviews, and social media surveys that
will help in brand personalization.
2. Chatbots
Chatbots are the AI tools that are used to support digital marketing campaigns by
collecting data for lead generation & analysis, increasing engagement, and
customer satisfaction and providing personalized customer support.
Below are the following ways by which AI tools can be used for the benefit of
digital marketing campaigns.
 Chatbots AI tools help in improving customer service and reduce the workload
of the support team by providing 24/7 support and hence, improving brand
loyalty and satisfaction.

5.  Chatbot's AI tool is used for conversing with the users and increasing
customer engagement by spending time on the website or social media
platform.
 Chatbots often provide personalized recommendations, promotions and
discounts based on customers’ preferences and behaviour.
 They can also collect contact numbers and email IDs for marketing and lead
generation.
 It can also analyze customer data to find insights and trends for improving
targeted audiences and marketing campaigns.
3. Analytics predictions
AI tools help digital marketers in understanding their customers. For analyzing
huge amounts of data from social media, customer feedback and web analytics,
machine learning algorithms can be used.
This data is used to predict consumer behaviour and identify the trends such as
product churn and purchases. It also enhances the services and products, bolsters
marketing campaigns and informs marketing strategies.

6. Ai-powered analytics predictions help the digital marketer to make better data-
driven decisions in the following ways mentioned below:
 Customer retention: Analytics predictions help in retaining high-churn
consumers and this data is used for creating more effective campaigns with
targeted retention.
 Targeted advertising: Analytics predictions also can recognize patterns in
customer data and predict which customer is interested in your services and
products and it also improves the conversions and advertising targeting.
 Product development: Analytics predictions can recognize customer data
trends and insights to improve user experience and product development.
 Personalized content: Analytics predictions can analyze the customers’
preferences and behaviour and use it to create engaging content that is loyal
to the brand.
 Forecasting: A machine learning algorithm is used by Analytics predictions to
predict user behaviour and trend. This data can also improve resource
allocation and marketing.
 Customer satisfaction: AI-powered Analytics prediction can be used by digital
marketers to improve their customer satisfaction and loyalty.

7. 4. Content generation with AI
AI tools help digital marketers in saving a lot of their time and help in improving
the quality of content and boost their digital marketing campaign performance
based on user preferences and data. AI tools for content creation can create
more relevant and engaging social media content and blog.
Below are the following ways by which a digital marketing professional can use AI
tools for content generation:
 AI tools for content generation save money and time. They can write social
media content, product description and blog posts.
 It is also used to customize the content according to the user behaviour. A
chatbots AI can write personalized responses based on customers’ past
interactions.
 AI tools can also be used for optimizing content from the performance data
and analysing which images and headlines get impressions and adjusting
content according to it.
 It can also proofread and edit the content for grammar and spelling errors and
make your content more professional.

8. 5. Targeted Advertisements
AI tools can be used by digital marketers to identify patterns in customers’ data
and predict which customers engage with particular ads. It provides deeper
insight into personalized messages, future behaviour prediction, customer
behaviour and optimizing campaigns in real-time to help businesses target their
advertising.
This is how digital marketing can improve their targeted advertising with AI tools:
 AI tools can recognize trends and patterns in huge data sets such as
purchasing habits, demographics and customer behaviour. This analysis is
beneficial for the company to select the best audience for advertising.
 AI tools provide personalization that is used for tailoring advertisements to
customer behaviour and preferences. Brands can improve their advertising
strategies by sending customers personalized messages.
 Predictive modelling algorithms of AI tools can predict user behaviour for
their past data. Brands can target their ads to the users who are more likely to
respond.
 AI tools also offer real-time technology for optimization that can monitor the
real-time performance of advertising campaigns and make adjustments for
optimizing the campaign's effectiveness.

9. 6. Voice search based on AI
Optimization of website content for voice searches increases customer
acquisition and visibility. This AI voice search technology helps digital marketing
campaigns by optimizing their content for voice searches, creating voice-based
advertising campaigns, analyzing voice search data and creating conversational
chatbots to improve digital marketing campaigns.
Below are some ways by which a digital marketer can use AI tools for voice
search:
 Create conversational chatbots
 Optimize content for voice search
 Analyse voice search data
7. Image and video recognition by AI

10. AI tools can identify objects, images and other components in videos and images.
Below are some ways by which AI tools for video and images algorithm a business
in generating more engaging and relevant visual content:
 Search accuracy
 Automated tagging
 Creative inspiration
 Visual content analysis
8. Fraud detection
AI tools become so advance that they can detect anomalies, analyze text-based
data, real-time activity monitoring, assign fraud scores and use predictive
modelling to help brands or companies recognize and prevent fraud.

11. These are the AI algorithms that can help in detecting fraud patterns and prevent
account hacking and click fraud:
 Detect anomalies
 Natural language processing
 Fraud scoring
 Predictive modelling
 Real-time monitoring
9. A/B testing
AI tools for A/B testing can help businesses to optimize and test their digital
marketing campaigns to improve their reach and performance.
This is how a digital marketing professional can use AI tools for A/B testing to
enhance the performance of their digital marketing campaign.
 Personalization
 Test analysis
 Test setup
 Real-time testing
 Test optimization

12. 10. Marketing automation
AI tools for marketing automation can be used for data analysis tasks, social
media and automated emails. It also enables businesses to focus on creative and
strategic tasks to enhance sales, efficiency and marketing performance.
A digital marketing campaign can get benefits from the AI tools for marketing
automation in the following ways mentioned below:
 It personalized marketing content based on customer behaviour and data. It
also improves sales and conversion rates by providing customers more
engaging and relevant experience.
 It uses machine learning to analyze customer data and accurately predict
which customers will convert. This helps companies to focus on their digital
marketing efforts on most likely to provide conversion.
 It also optimizes digital marketing campaigns in real time based on customers’
feedback and behaviour. It automatically adjusts the ad bids for paid search
marketing emails based on customer behaviour.
Ending note
The concept of AI and machine learning isn’t new. This technology is low-key used by
companies for making improvements in their working process and getting actionable
insight to increase revenue. But with rapid innovation in the digital space within a
couple of years, the usage of AI tools become a necessary aspect and no longer a luxury.

13. A digital marketer needs to take advantage of AI tools to build a sustainable, forward-
thinking design for the company for the upcoming future. I hope this blog is on the topic
of How AI tools change digital marketing? is helpful to you. Also, read our latest blog
Ways to Get Started with Digital Marketing
You can join our professional diploma in a digital marketing course at DOTNET Institute.
In this course, we teach you all the modules such as SEO, PPC advertising, content
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FAQs
1. Which AI tools are best for content writing?
 Jasper
 Copy.ai
 Automated Insights
 OpenAI ChatGPT
 Quill
 Grammarly
 WordAi
2. Which AI tools are best for images?
 Pixlr
 Fotor
 Adobe Photoshop
 GIMP
3. Which AI tools are best for video editing?
 Animoto
 movio.la
 Adobe Premiere Pro
 Final Cut Pro
 Magisto

14. 4. Name 5 types of AI systems.
Computer vision, robotics, chatbots, machine learning, and natural language
processing (NLP).
5. What is digital marketing?
Digital marketing is a kind of online marketing that is primarily focused on the
device that is capable of connecting the wire which is smartphones, laptops,
computers, tablets, etc.
6. What is the basic difference between digital marketing and traditional
marketing?
Traditional marketing is used in TV, print media, and films while digital marketing
is used in websites, blogs, social media, emails, or any other online content.
7. What is SEO?
SEO stands for Search Engine Optimization. SEO is a digital marketing strategy
that use to improve a website's position and visibility in search engine results.
8. What is keyword research?
Keyword research can be defined as the process by which people find and
analyze search terms that enter into the search engine. This data is used for SEO.
9. Is blog posts necessary for digital marketing?
Yes, blogs are an important asset for digital marketing strategy. It will help
improve your web traffic and provide material for your social media posts.
10.How much money is required to run a digital marketing campaign?
It cost between $80 -$200 per hour.
11.How much can you earn from a digital marketing campaign?
In India, as a digital marketing executive, you can earn up to 2.0 LPA – 6.0 LPA.