2. Black Friday 2015 was both more
profitable and less painful than
2014, particularly for online
retailers
a collective sigh
of relief
3. 2015 ecommerce
sales were over £1
billion – over 30%
more than 2014
2014 was all about
elbow barging and scrambling
for deals in store, 2015 was the
year of ecommerce
4. with more than 77% of
respondents saying they
plan to buy again this year,
that’s a lot of expectations
to meet.
7. Maybe it will force retailers to
differentiate online and offline
offerings in order to drive more
people back into their stores?
being
prepared
across all
channels
is key
8. one in five
websites crashed
before 9am
Is your infrastructure ready
for the big day?
9.
10. Hand on heart, would your
customers feel completely
happy with their
experience
across online, mobile, on
the phone or in-store?
11. almost half of consumers
are prepared to wait
longer for their order if
they’re happy with the
discounted price
21. one third of respondents
said they bought
something as a treat that
they wouldn’t have
otherwise
…making impulse buying a
very compelling reason to
embrace Black Friday
22. there’s no ‘one size
fits all’ approach when
it comes to consumer
preferences
23. So if you want to get
ahead of the pack at
peak…
www.electiodelivers.com