Did you say "Responsive Retail"? Paris Retail Week has entrusted the French institute L'ObSoCo to conduct a survey in order to identify certain dimensions of consumers' aspirations and behaviors in 2015. This infographics presents the main findings of this study. #ParisRetailWeek

1. Case study
DID YOU SAY“RESPONSIVE RETAIL?”
Adapting to smarter purchasing habits, answering on multiple channels without
delay, accepting their diversity and succeeding in “demassification” of business
relationships for a better personalization.
Factors in Purchasing:
From Hedonism to Impatience
Autonomous shoppers are developing new buying strategies
and operate with a real collective intelligence.
PRICE
Very important for:
Wages < € 2 500
Wages
> € 5 000
Revenu > € 6 500
99%of consumers
86%of consumers
70%of consumers
01
PRODUCT
AVAILABILITY
PERSONALIZED
PROMOTION
59%of consumers
PERSONALIZED
PRODUCT OFFER
04
63%
61%
vs
vs
vs
vs
50%
77%
95%
47%
51%
55%of consumers
51%of consumers
FAMILIARITY
WITH THE BRAND
05
SERVICES
06
Ages < 35 ans
Ages 18 - 24
Ages 55 - 64
Ages 55 - 64
DELIVERY OF ONLINE PURCHASES:
IS FASTER ALWAYS BETTER?
Impatience has its limits, especially when it’s costly
D
elivery in 48h
D
elivery in 24h
Deliv
ery in 7 da
ys
Deli
very in -
4h
Important for
37%
of consumers
Important for
32%of consumers
Important for
19%of consumers
Important for
11%of consumers
SHOWROOMING:
A NEW PRACTICE
Thanks to their digital devices, consumers now desire control of their
market relationships and increasing access through mobile platforms
and 57% for ages 25-34
of customers
aged 18-24
use their
smartphone
to purchase
online from a competitor
of a shop they’re standing
in while they order.
Ages 18-24
important for
25%
of consumers
finalize their
purchasing process
in a competitor’s
store
52%
of consumers
regularly practice
showrooming
69%
Wages
< € 2 500
9%
THE MOVEMENT TOWARDS “RESPONSIVE RETAIL” HAS STARTED.
HOWEVER, IT HAS A LONG WAY TO GO AND IT WILL LEAD TO A REINVENTION OF COMMERCE.
www.parisretailweek.com
*Adhoc study on Respondi panel, led in May 2015 with 1000 respondents from
a representative sample of the French population, with quotas to ensure the
representativeness of age, gender, CSP, UDA9 region and town size
80%
Wages
> € 5 000
59%
02
0373%
67%
P R E S E N T S
6
important for:
an event by