Black Friday 2015 was more profitable for retailers, especially online retailers, compared to 2014. Ecommerce sales in 2015 were over £1 billion, over 30% more than the previous year. While 2014 saw many shoppers elbowing and scrambling for deals in stores, 2015 saw more shopping done online, with over 77% of respondents saying they planned to shop online again that year. Retailers need to understand customers and how they plan to shop across different channels in order to maximize sales during peak periods. They also need to ensure their infrastructure can handle online traffic and that customers have a positive experience however they choose to shop.

2. Black Friday 2015 was both more
profitable and less painful than
2014, particularly for online
retailers
a collective sigh
of relief

3. 2015 ecommerce
sales were over £1
billion – over 30%
more than 2014
2014 was all about
elbow barging and scrambling
for deals in store, 2015 was the
year of ecommerce

4. with more than 77% of
respondents saying they
plan to buy again this year,
that’s a lot of expectations
to meet.

5. understanding
customers, including
where and how they
plan to shop, is key
to getting the most
from peak selling

6. reserving
the right to
change
their mind

7. Maybe it will force retailers to
differentiate online and offline
offerings in order to drive more
people back into their stores?
being
prepared
across all
channels
is key

8. one in five
websites crashed
before 9am
Is your infrastructure ready
for the big day?

10. Hand on heart, would your
customers feel completely
happy with their
experience
across online, mobile, on
the phone or in-store?

11. almost half of consumers
are prepared to wait
longer for their order if
they’re happy with the
discounted price

12. who will wait more than 7 days
for delivery

13. Make sure deliveries
to over 65s get to
them quickly…
but prioritise cheaper, no-
rush delivery for younger shoppers

14. 43% of 18 to 24
year-olds plan to
return an item

15. preferred
delivery
options

16. Respondents rated delivery
within 2-5 days as more
important than nominated day.
don’t presume
consumers are
clued up on the
lingo of delivery

17. delivery
bugbears

18. use innovation in
technology to
match consumer
expectations

19. who’s returning their
purchases?

21. one third of respondents
said they bought
something as a treat that
they wouldn’t have
otherwise
…making impulse buying a
very compelling reason to
embrace Black Friday

22. there’s no ‘one size
fits all’ approach when
it comes to consumer
preferences

23. So if you want to get
ahead of the pack at
peak…
www.electiodelivers.com