1. www.xyz.in
| e-mail: mail@domain.com
Logo
Digital Strategy – Client XYZ!
FOUR POINT STRATEGY
Articles about latest fashion
trends or about a particular
product!
Researching the organic
keywords for XYZ.
Integrating those keywords
into other platforms.!
Sending out mailers to
customers who have already
purchased from the site, twice
a month.!
Interacting with fashion
enthusiast on different
forums.
Blog SEO Mailers Forum Interactions

2. BLOG!
I
Content designed around products.!
(“Tips on choosing the perfect sunglasses”,“How to wear Headband the
right way.”)
!
General trends in the industry.!
(Professional yet trendy:“Fashion at Work in 2015”, “5 Must have fashion
accessory”.)
Sharing product reviews.!
!
!
!

3. SEO!
2
• Working with the web developer to!
optimize the site.!
(Updating trending keywords, fixing broken links etc.)
!
• Researching on trending keywords and!
optimizing content on blog using the same.!
(More articles we have on a particular topic, higher our site will rank on
search engine.)
• Comparing metrics with competitors.!
(Analyzing our improvements by setting benchmarks with closest
competitors.)
!
!
!

4. MAILER!
3
• Utilizing existing customer base to!
communicate new offers.!
!
• Sending out mailers on special occasions.!
(Valentine’s day, Diwali etc. )
E-Product catalog.!
(In PDF format, with product listing and price.This file can be downloaded by
users onto their computer, tablets or mobile with links. )
!
!
!

5. FORUMS!
4
• Search for forums where fashion related!
topics are discussed!
!
• Interact with other people in the forum.!
(Suggesting them good products, helping them answer any fashion related
questions )
• Sharing links on forum.!
(Sharing product links on different forums will help website rank higher on
search engines.)
!
!
!