Fashion E commerce - Four point strategy
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The document outlines a four point digital strategy for client XYZ: 1) Creating blog content around products and fashion trends to engage customers. 2) Optimizing the website and blog content for SEO by researching keywords and fixing issues. 3) Sending out bi-monthly mailers to existing customers about new offers and special occasions to communicate offers. 4) Interacting with customers on fashion forums by answering questions, suggesting products, and sharing links.
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Fashion E commerce - Four point strategy
- 1. www.xyz.in | e-mail: mail@domain.com Logo Digital Strategy – Client XYZ! FOUR POINT STRATEGY Articles about latest fashion trends or about a particular product! Researching the organic keywords for XYZ. Integrating those keywords into other platforms.! Sending out mailers to customers who have already purchased from the site, twice a month.! Interacting with fashion enthusiast on different forums. Blog SEO Mailers Forum Interactions
- 2. BLOG! I Content designed around products.! (“Tips on choosing the perfect sunglasses”,“How to wear Headband the right way.”) ! General trends in the industry.! (Professional yet trendy:“Fashion at Work in 2015”, “5 Must have fashion accessory”.) Sharing product reviews.! ! ! !
- 3. SEO! 2 • Working with the web developer to! optimize the site.! (Updating trending keywords, fixing broken links etc.) ! • Researching on trending keywords and! optimizing content on blog using the same.! (More articles we have on a particular topic, higher our site will rank on search engine.) • Comparing metrics with competitors.! (Analyzing our improvements by setting benchmarks with closest competitors.) ! ! !
- 4. MAILER! 3 • Utilizing existing customer base to! communicate new offers.! ! • Sending out mailers on special occasions.! (Valentine’s day, Diwali etc. ) E-Product catalog.! (In PDF format, with product listing and price.This file can be downloaded by users onto their computer, tablets or mobile with links. ) ! ! !
- 5. FORUMS! 4 • Search for forums where fashion related! topics are discussed! ! • Interact with other people in the forum.! (Suggesting them good products, helping them answer any fashion related questions ) • Sharing links on forum.! (Sharing product links on different forums will help website rank higher on search engines.) ! ! !