People are making purchasing decisions based off the experiences and recommendations of others instead of buying into branded content. 84 percent of Millennials say user-generated content has at least some influence on what they buy, and 73 percent say it’s important to read others’ opinions before purchasing. (Bazaarvoice)
Only 1 piece of branded content gets noticed out of every 20 you produce. The status quo isn’t working. Creating your own content isn’t working and it’s not driving engagement. It’s impossible to create personalized, relatable experiences for every one of your customers. There has been a clear power shift from the marketer to the consumer.
UGC works...Customer stories are genuine and believable. They ignite passion and inspire action.
This social sharing phenomenon has presented marketers with an unprecedented opportunity; access to a giant footprint of compelling, visual customer stories which brands can use to make their marketing more genuine, personal and relatable. In 2014 consumers doubled their sharing activity on mobile, according to Q4 Social Sharing Report from ShareThis. Mobile device (or smartphone) users now spend 20% of their activity on that device sharing content. 1.7 billion use social networks from a mobile device and spend 20% of their activity on that device sharing content.
We believe in creating a world where brands market with people as opposed to at them. 84% of millennials don’t trust traditional advertising. –Hubspot
Stackla is taking marketers where they need to go. Instead of relying on brand-centric marketing, we’re ushering in a new era of customer-centric marketing where the consumers tell the brand’s story. We are creating a world where brands market with people as opposed to marketing at them.
We’re the new source of authentic content. Stackla allows companies to sift through the billions of posts on the social web, identify the most compelling stories in real-time and showcase them throughout all aspects of their marketing. Our predictive intelligence and workflow automation capabilities inform real-time decisions and save marketers time and money.
By harnessing and showcasing their most compelling customer stories, marketers are able to lift engagement, strengthen consumer trust and drive sales. We don’t just talk about customer centricity, we make it real.
We have a proven technology. A platform that over 450+ leading brands use to identify their most powerful customer stories and align them with their key audiences.
Our customers are getting great results…
Unique Kimberley, bringing real people, real content and real stories to tourism marketing in Broome and the Kimberley.
Real people. Real content. Real
There’s been a dramatic shift
in consumer behavior
Consumers create content for brandsBrands created content for consumers
*Beckon Research: Marketing Truth or Marketing Hype, 2016
are being ignored
year-over-year increase in
brand created content
Brands are spending more… for less return
of all brand created content
Traveller-centric messages ignite
passion + inspire action
*Nielsen: Global Consumer Trust Index, 2014, Forbes: Are Brands Wielding More Influence In Social Media Than We Thought?, 2012
of consumers trust earned media
more than owned media92%
Strengthen consumer trust…
of purchase decisions
are peer influenced
and drive sales
Lower cost per
40% lower cost per engagement for Facebook ad campaigns
using Stackla’s Brand Networks plugin
In Visit Victoria ad campaigns
1Topshop #LIVETRENDS campaign
Curation beats creation
“We have some really remote locations which are expensive to
set up photo shoots for. UGC provides us with dynamic content
on site for these locations.”
Market Team, Visit Scotland
Bringing real people, real content
and real stories to your