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Unique Kimberley, bringing real people, real content and real stories to tourism marketing in Broome and the Kimberley.

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See how Unique Kimberley is using the Stackla platform to bring real people, real content and real stories to tourism marketing in Broome and the Kimberley.

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Unique Kimberley, bringing real people, real content and real stories to tourism marketing in Broome and the Kimberley.

  1. 1. Real people. Real content. Real Stories..
  2. 2. There’s been a dramatic shift in consumer behavior
  3. 3. Back then… But now… Consumers create content for brandsBrands created content for consumers
  4. 4. 3x 5% *Beckon Research: Marketing Truth or Marketing Hype, 2016 Brand-centric messages are being ignored year-over-year increase in brand created content Brands are spending more… for less return of all brand created content gets noticed
  5. 5. Traveller-centric messages ignite passion + inspire action *Nielsen: Global Consumer Trust Index, 2014, Forbes: Are Brands Wielding More Influence In Social Media Than We Thought?, 2012 of consumers trust earned media more than owned media92% Strengthen consumer trust… of purchase decisions are peer influenced and drive sales 81%
  6. 6. Travellers are sharing more than ever before
  7. 7. and travellers trust travellers more than they trust brands
  8. 8. Giant Tide Tours Destination Broome Destination Kimberely We put traveller’s positive stories at the heart of brand marketing.
  9. 9. Word of mouth marketing for the digital age discover curate engage analyz e
  10. 10. Customer Stories
  11. 11. One of the world’s leading social content aggregating platforms
  12. 12. Trusted by 450+ leading brands
  13. 13. 15X 40% Lower cost per engagement 40% lower cost per engagement for Facebook ad campaigns using Stackla’s Brand Networks plugin Clickthrough improvement In Visit Victoria ad campaigns ROI during London Fashion Week11: 1Topshop #LIVETRENDS campaign Curation beats creation “We have some really remote locations which are expensive to set up photo shoots for. UGC provides us with dynamic content on site for these locations.” Market Team, Visit Scotland +
  14. 14. Bringing real people, real content & and real stories to your marketing.

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