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Hkd2 london facebook_sws_jon harvey

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Hkd2 london facebook_sws_jon harvey

  1. 1. Jon Harvey<br />June 2011<br />jharvey@.com<br />Stories Worth Sharing<br />
  2. 2. The Web isAbout People<br />You Can Connect with People at Scale<br />Marketing is About People<br />3<br />1<br />2<br />Social <br />Web<br />Impact<br />Build a foundation<br />
  3. 3. Communication is as old as time<br />
  4. 4.
  5. 5. <ul><li> 10% cheaper
  6. 6. Premiere lens
  7. 7. Neck strap</li></ul>Emotional<br />Functional<br />Sharable<br />Brand building = storytelling<br />
  8. 8. Co-creation of the brand story<br />
  9. 9. Your foundation for storytelling<br />
  10. 10. Your foundation for storytelling<br />
  11. 11. Your foundation for storytelling<br />
  12. 12. Valentine’s Day Campaign<br />4,000<br />transactions directly from Facebook Credits promotions<br />400%<br />increase in log-ins with Facebook credentials<br />37M<br />friends of fans<br />2X <br />CTR’s with Sponsored Stories<br />“It was validation that there is a strong convergence happening with commerce, Facebook and social media in general” Chris McCann, President 1-800-Flowers<br />
  13. 13. awareness<br />interest<br />decision<br />action<br />Awareness<br />Interest<br />Decision<br />Recommendation<br />Action<br />
  14. 14. Nike<br />video<br />
  15. 15.
  16. 16.
  17. 17.
  18. 18. Tell great stories and amplify out to millions of consumers <br />Use engagers to influence and pass on your message<br />Embrace commerce – an essential part of the experience <br />
  19. 19. Thank you<br />jharvey@fb.com <br />

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