1. Evaluation 3
What kind of media institution might
distribute my magazine?
Jonathan Atehortua

2. What magazine publishing house might own my
magazine?
For my publishing house I would probably chose ‘Time Inc’. This is
mostly because it is the publisher of the main selling R&B magazine
of today ‘Vibe’.
I could also conceder other publishing houses like ‘Harris
Publications’ that’s also based in New York City that
Although this distributer doesn’t publish Spanish Music it’s based in
America where Latin music like bachata and reggaeton has blown up
and loads of people are listening to it. As a result to this I think that
this could be a big step and could be successful. Although this is a
different target audience there will still be people that don’t Spanish
that will buy this magazine and enjoy the content
publishes the Hip-Hop/R&B magazine XXL. Overall I think this publishing leads more towards
the urban side of music like hip-hop than R&B so due to this I think I will chose ‘Time Inc’ as
my publishing house.
Distribution
My magazine will be distributed newsagents, corner shops, supermarkets just like the traditional way
where people can come and see what content is included within the magazine so they can decide
whether to buy it or not .
However I think I will also sell my magazine over the internet just how most magazines are being sold
today. This is simple because there is new technology being released like Apps and due to this this
there is a higher chance that people will cross over the app and possible buy a copy of the magazine
online

3. The main general convention for R&B/Hip-Hop magazines to be
released on a monthly basis. As a result to this I conformed to
this convention as I think that there will be enough content
monthly to inform the reader about.
How often will my magazine be circulated?
artists have been up to, fashion, new possible tracks, interviews and more. As all of this piles up I think
there will be enough information here to please the user monthly.
Personally, I think it will be a great idea for my magazine to be
distributed by a subscription. Mainly because the majority of the
target audience have advanced technology like androids and
smart phones so they will be able to buy the magazine through
this instead of buying an actual physical copy
Will it be available via subscription?
As you can see on my contents page I also included a subscription
section where the user can read what they will gain by subscribing
to the magazine for example, exclusive content that they wouldn’t
get by buying a single copy of the magazine.
The reason I chose to conform to this because unlike pop
magazines that focus on gossip and reviews R&B focuses on what
Sales
It was shown that ‘Vibe’ has a circulation of 300,943, of which 202,438 was paid for
however 98,508 out of the total weren’t paid for. Even though these are the statistics
for an R&B magazine similar things have been happening to other magazine like ‘Top
of the pops’, ‘XXL’ and much more. I personally believe this is the fault of an advance
of technology where people are able to get illegal copies of magazines without having
to pay so due to this sales have decreased and it’s only going to get lower.