Presented by Jon Ford on September 24, 2008 at the Technical Assistance Partnership's TAP Talk

1. What’s Your Story? TAP Talk  September 24, 2008 Photo: Lee LeFever

2. How's Your Elevator Pitch?

3. Sweet Music?

4. Crickets? Ex-girlfriend Current girlfriend Ex-wife Desperately wishes he took the stairs

5. More Than Just a Little Awkward?

6. Can you hold his attention? Capture her imagination? Make the most of his time? Convince her that something else matters?

7. We’ve reached our floor … how’d it go?

8. Were you able to fit it all in?

9. How Persuasive Were You? Why does it matter?

11. Courtesy: Banksy #1

12. Who Knew?

13. ^ c.1999

14. Technology Habits Expectations

25. Courtesy: Banksy #2

29. What you are deeply passionate about What drives your resource engine What you can be best in the world at Time, Commitment, People, Money Hands, Hearts, Minds Discovered, not manufactured “Who is ‘you?’ ” Understanding, not goal  Core business

30. Courtesy: Banksy #3

31. I = P x A x T The formula for noise, competition

32. The TV… … Industrial Complex Don’t try to create productive conversations using broken models

33. I = P x A S The formula for connection, engagement

34. Don’t be boring Safe is Risky Very Good is Bad Be Remarkable - Seth Godin

35. What Goals? What Resources? What Sustainability?

36. Every Point of Contact Is a Point of Brand Contact Image by Gabriel Cain © 2007

37. It’s ALL about the AUDIENCE

38. Why are these cows sick? Understanding of Pre-existing frames is critical to success

39. Understanding of Pre-existing frames is critical to success

41. Courtesy: Banksy

42. What – and how – your constituents think before brand contact What they’ll be thinking/saying/doing after brand contact Strategy Message “ Media” Resources Tactics Results

43. What – and how – your constituents think before brand contact What they’ll be thinking/saying/doing after brand contact Strategy Message “ Media” Resources Tactics Results

44. Know what you want to say. Know what you NEED to say. Time to figure out what your constituents want to hear…

45. Send a signal, Get the feedback

47. Listen

48. Learn what you need to say – again and again Say it well (content, tools, presentation) Create feedback loops (actions, reactions, attractions, engagement)

52. Tom Roach, 1968

56. The power of being heard is the power of feedback. Its power is human. Don’t outsource it.

58. Create the clearing, step into the middle. Invite others to join.

59. The Birth of a Scale-Free Network (Albert-Laszlo Barabasi) “ It’s a boy … and a girl … and a boy … and a boy … and a girl …”

61. To Prosper --

70. Our Goal

73. How's Your Elevator Pitch?