Creating Change: Dream, Discover, Deliver


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There are three elements of creating meaningful change -- whether it's developing a new product or transforming a government agency or business function. This presentation highlights how to Dream, Discover and Deliver, and gives you a heads up about practices to embrace and pitfalls to avoid.

Published in: Business

Creating Change: Dream, Discover, Deliver

  1. 1. Lois  Kelly   March  2014  |  @LoisKelly   The  3D’s  of  Change   1  
  2. 2. 2     Early  1990’s             New  way  to  run  business  with  soDware.     Late  1990’s             Digital  markeHng  beyond  brochure-­‐ware.     Mid  2000’s             The  emergence  of  social  soDware  and  the   connecHon  economy.     Today           Changing  work  to  realize  the  opportuniHes   of  a  changing  world.   When  you  keep  changing  things  you  learn  about  change….  
  3. 3. DREAM   DISCOVER   DELIVER   3   What’s  possible   What’s  needed?   Making  it  real  
  4. 4. Don’t  be  Ned  Stark.   Without  right  posiHoning,  sequencing,  relaHonships,  change  ideas  get  killed.)   4  
  5. 5. Instead,  be  the  Corps  of  Discovery  ExpediGon   Change  is  an  adventure:  prepare  and  expect  the  unexpected.   5  
  6. 6. DREAM   6  
  7. 7. 7   Urgent   issues   Get  in  the  way  of  making  Hme   to  do  important  dreaming.  
  8. 8. Form  unusual   dreaming   teams   “If  we’re  in  an  organizaHon  where   everyone  thinks  in  the  same  way,   everyone  will  get  stuck  in  the  same   place.”   Sco]  Page,  Univ.  of  Michigan   Diversity  Trumps  Ability     8  
  9. 9. Ask  “wicked”  and  “How  Might  We”  quesGons.   9   FormulaHng  the  right  quesHons  opens  up  thinking,  possibiliHes.  
  10. 10. ü  Go  fast.   ü  Have  a  deadline.   ü  Let  brains  run  wild.   **    Fun  opens  minds.   10   Run  FedEx  Friday     24-­‐hour  jam  sessions  
  11. 11. 11   What’s  the  one-­‐liner?   It’s  a  new  magazine  that  combines   the  best  of  Rolling  Stone  and   Harvard  Business  Review….     It’s  an  execuHve  car  service  with   wings…   Framing  your  idea  
  12. 12. How  will  things  be  different   when  the  dream  comes  true?   12   Paint  a  picture  of  the  future..  
  13. 13. DISCOVER   External  research   Internal  realiHes   What’s  needed  to  realize  the  dream?   What  might  impede  progress?   What  preparaHon  is  needed?   13  
  14. 14. Embrace  useful   frameworks,  tools     to  discover  needs   and  opportuniHes.   14  
  15. 15. Beware  defaulGng  to    simple  soluGons,    best  pracGces     15   Cynefin  Framework  
  16. 16. 16   What  is  no  longer  relevant?   What  will  you  choose  not  to  do?   What  can  you  stop  doing?  
  17. 17. 17   Discover  human   characters     vs.     Design  personas  
  18. 18. 18   Source:   MP  Bumsted   Biocultural  Science  &  Management   What     and  who   will  try  to   stop  you?  
  19. 19. Overcoming  obstacles     19   ¨   Build  relaHonships   ¨   Involve  the  hand-­‐raisers   ¨   Workshop  the  concepts   ¨   Create  WIFM  (what’s  in  it  for  me)   ¨   Manage  your  outbox  (communicate  as   much  with  those  who  oppose  your  idea  as    those  who  support  it.)   ¨ Take  small  steps  to  prove  value    
  20. 20. 20   If  we  have  the  willpower   and  passion  we  can   succeed!   “If  you  are  leading   anything  at  any  level,   you  are  driving  some   kind  of  plan  or   agenda,  but  some   kind  of  plan  or   agenda  is  also  driving   you.”     Immunity  to  Change  
  21. 21. 21   What  assumpHons   might  be  in  the  way  of   real  discovery?     How  might  we  have  to  change?   What  might  we  have  to  give  up?  
  22. 22. 22     What  do  we  (or  company)   really  have  to  believe   for  this  to  be   successful?  
  23. 23. 23   Deliver  
  24. 24. 24   What  will  team  members  be  able  to  put  on   their  resumes??   Gain  discreHonary  energy.     Provide  direcHon.   Focus  on  outcomes.      
  25. 25. 25   Adopt  a  responsive  OS  mindset   Process  as  quality  assurance     Process  as  iteraGve  improvement     Products  built  to  last     Products  built  to  evolve    
  26. 26. Involve  the  hand  raisers.       Work  out  loud!       Discover  faster.     Let  MVPs  (minimally  viable  products)   live.   26  
  27. 27. 27   What  moHvates  people   the  most  day-­‐to-­‐day  is   making  progress  on   meaningful  work.  
  28. 28. What  will  help  us  stay   focused?     Not  be  pulled  in  the   wrong  –  or  too  many  –   direcGons?   28  
  29. 29. 29   Self-­‐care  during  adventure     •  GraGtude:  what  is  going  well   and  why?  Write  down  3  things  that   went  well  each  week,  share  with   team.     •  Penalty  boxes:    if  you  end  up   in  the  penalty  box  for  pushing   boundaries  with  good  intenHons,   know  you’ll  recover.     •  Friendships:  friends  outside  of   work  =  priceless  to  sanity   •  “Marathon”  fitness:  all   adventures  are  easier  when  you   you’re  healthy,  fit,  rested.  Hold  the   pizza.  
  30. 30. DREAM   DISCOVER   DELIVER   30   Change  is  an  not  a  linear  adventure.   Changing  condiHons  require  change  and  adapHon.    
  31. 31. 31     @Lois  Kelly   My  Lab  Maia  is  adventurous  and  has  good  insHncts  for  what’s  worth  chasing  aDer.