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Ken Schneider Career Highlights


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Some highlights of my career so far.

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Ken Schneider Career Highlights

  1. 1. Ken Schneider, MBAExperienced in management, research, analysis and executing marketing strategies.
  2. 2. Schneider’s BicycleI took over management of Schneider’sBicycle Shop in an emergency. Theowner, my father, was injured in arobbery. The incident was heavilycovered by local media.Management duties included:•Determining product mix and pricing•Buying inventory, accounting•Marketing and public relations•Maintaining website & social media•Managing part-time employees•Sales, repairs and customer service
  3. 3. Public Relations FirmsI have worked for several public relationsfirms. These roles require:•Partnering with clients and teammembers to determine the needs of aproject•Determining key messages, crafting astrategy to reach desired audiences•Researching to quickly familiarizeyourself with new industries and rapidlychanging situations•An ability to execute under tightdeadlines
  4. 4. “Save St. Ignatius”Save St. Ignatius Campaign,Communications Lead•Helped write an appeal that made thebusiness case for keeping the church open•Created talking points, media coached theappeal team•Conducted media relations, interviewed onWKYC and in the Cleveland Plain Dealer•The appeal was successful in keeping thechurch open
  5. 5. MBA Projects Strategic audit of Exelon Inc: Consulting project for OurPets Inc:•Strategic analysis of competition andenvironment •Assessed Canadian market potential and created market development•SWOT analysis strategy•Financial analysis of past 5 years •Reported on the laws & regulationsand future projections affecting the industry, including special labeling requirements•Recommendations and strategicalternatives •Evaluated costs associated with exporting
  6. 6. Freelance ProjectsJo-Ann Inc, Marketing Analyst•Reported on email, coupon and printperformance•Reported on web, social media andmobile application usage•Used software such as GoogleAnalytics, IBM Coremetrics, Strongmail,MSC
  7. 7. Freelance ProjectsCleveland State University,Writer•Wrote press releases, thePresident’s Newsletter, marketingbrochures, web content•Standardized and edited outgoingemails to establish one toneTremont Electric, Marketing•Helped develop nPower PEG brandmessaging, social media plan•Assisted in media relations;placements in The Wall StreetJournal, Wired, Fast Company, NPR