music video

1. Joey Pinder 20.06.2017
OK GO – Music Video Case Study
OK GO are a rock band that moved towards a more rock-pop
style. The group have created a band image and reputation for
their unique and inspiring music videos for their music. However,
this image has grown overtime but began with one of their first
music videos for the song ‘Here It Goes Again’. This music video
saw a choreographed sequence using treadmills run throughout
the entirety of the song. A similar style of music video was also
used for the song ‘A Million Ways’. This video was similar in that there was a
choreographed dance sequence throughout the song. These music videos could be
considered examples of conceptual styled music videos.
Their music video for the song ‘Get Over It’ would be an example of a performance styled
music video. This is because the band is shown to be performing with their instruments
and are the clear focus of the video. Other aspects of a performance focused video would
be the use of lip syncing to the song with is seen in this video. However, this video keeps
the audiences interest by including different shot types and angles as well as the inclusion
of a slow-motion shot.
Some of their more recent music videos for example, ‘The One Moment’ and ‘Upside
Down & Inside Out’ are examples of more creative and unique. These videos could be
seen as performance videos as they feature the artists however, I would also label them as
narrative due to the ideas that have been put into the video.
Overtime, these videos that the band have created
have become more and more impressive and
creative due to an increase in their following. This
has allowed them to generate more income and
more views from their videos.