The document discusses how the media producer's music video for the song "One in the Morning" by StopGoSixty both uses conventions of real music videos for the pop/rock genre as well as challenges some conventions. The producer researched conventions for music video style, genre, and target demographic. They incorporated a narrative and performance elements, as is typical for pop/rock videos. However, they also included stop motion, a less common technique that challenges genre conventions to enhance the narrative.

1. In what ways does your media product
use, develop or challenge forms and
conventions of real media products?

2. My media product is a performance and narrative music video for the
song ‘One in the Morning’ by StopGoSixty. When creating and
producing my music video I first researched into the various
conventions of real media products to get an idea of what to include
in my video, poster and digipak. This allowed me to gain
information about the genre, pop/rock which I was focusing on for
my music video, and create something that would be desirable and
attract my target audience of 16-25 year olds. Andrew Goodwin’s
music video theory has shown me how certain characteristics are
included in music videos and I have tried to use some of the
information from this and include it in my music video.

3. Due to the genre of pop/rock the conventions used show a narrative
which links to the lyrics of the song which I have chosen to include in
my video but have also used a performance concept as well to create a
more unique video to the generalised pop/rock videos. When
incorporating ideas that focused on these conventions I have tried to
create something that will engage the target audience, allow them to
familiarise with the product and recognise the style used.
This shot is from the video ‘Saturday’
by Kids in Glass Houses. It shows a
narrative running through their video,
much like I have chosen to include.

4. The narrative running through my video shows an aggressive young
male who has become reliant on alcohol to escape his problems. I
have tried to match the narrative to the lyrics of the song showing
the protagonist growing out of control. I have incorporated a
performance aspect into the video as I found that this would give a
more upbeat feeling to the video due to the energy being emitted
from the band on stage.
To follow the upbeat tone of the song, performance and narrative I
have used jump cuts between scenes to keep the fast pace of the
video and have matched the cuts to the beat of the music to relate to
the track. I have also done this to emphasise the change and ensure
a clean cut from one scene to another.

5. Throughout my research I have found that common themes and styles
are used within music videos to add to the emphasis of the artist in the
video. Some of which I have used within my video such as close ups,
mid shots and long shots along with movements to ensure a focus is on
the band to emphasis them, the locations and emotions.
Above I have included a shot from the video Loverboy by You Me At
Six as an example of a close up within a pop/rock video. Next to it I
have included a shot from my video to show how I have used some of
the same conventions of pop/rock videos.

6. Although I have used mainly conventions from the specific music
video genre of pop/rock I have also included the element of stop
motion which challenges most conventions for the genre as it is
quite a unique prospect. I have used stop motion as it breaks up the
conventions of the genre and links with the idea of a ‘demon’
included in the lyrics suggesting that the demon is his downfall. This
idea and the action of the protagonist after the stop motion is shown
adds to the narrative of the video and creates a more unique aspect
as stop motion is not commonly used within the pop/rock genre.