Codes and Conventions of female pop artists websites.

1. C O D E S A N D C O N V E N T I O N S O F
F E M A L E P O P A R T I S T S W E B S I T E S
By Joanna Attwell

2. C O L O U R S
• The colours used were a mixture of pastel, deep and bright tones. But they
stick very tightly to the established colour scheme. The choice for each artist
reflects their type of music and who they want to attract.
• Avril Lavigne's is dark, punk and rough whereas Carley Rae Jepsons is light,
fun and approachable

3. L AY O U T
• A 3-bar drop down link was often in the top left- or right-hand corner with
hyperlinks such as home, bio, tour, merchandise, music, photos, videos.
Brittney Spears- drop down top left
corner and hyperlinks stay left
Corinne Bailey Rae- drop down top
right and hyperlinks appear in the
centre
Taylor Swift- drop down top left
corner and hyperlinks stay left

4. I M A G E C H O I C E
• A large image of the artist alone is often the first thing you see when opening their
website or you scroll down slightly to see it. The image is often a full body shot of a
close-up of their face and it is the first thing that draws you in alongside bold text with
their name.
Brittney Spears- full body shot
on a beach with her name at the
top
Meghan Trainor- face close-up,
name just below centre
Lily Allen- face close-up, name
at the top, smiley

5. A U D I O V I S U A L A S P E C T S
• Most websites had a recent music video embedded, bellow the home screen. It
was often close to a link to buy merchandise or the music.
To the left is Katy Perrys
website where she
embeds a music video
then has merchandise
available below.
To the right is Adeles
website where she has
embedded a recent
music video and has a
shop linked above.

6. O T H E R C O D E S A N D
C O N V E N T I O N S
The artists introduction or bio is often hyperlinked
in the side bar and more images of the artist may
accompany an introduction.
There are often links to the artists social media
such as Instagram, Facebook and twitter, this
engages the audience with the artist and spreads
the artists' influence.
The choices made in terms of typography and
colour is very dependent on the artist and
the vibes of their music.
The website will look different if the artist is
producing new music, clips and behind the scenes
may be available on their website.
A content hierarchy and clear navigation is key
when creating the website.