Technological Entrepreneurship       in Electro-optics         Introduction       Dr. Moshe Finarov                       ...
Importance of the high-tech industry        High-tech industry now is a leading industrial        segment of developed cou...
Why most of startups fail?        Now most of new entrepreneurs found and manage startups             intuitively thus mak...
How to ensure the success?                                 Hard work                 Success                              ...
Why this course?                                     Government economic goals                        Economics growth    ...
Purpose of the course          Provide a knowledge on a way of creating novel technical          ideas and their transferr...
Why myself?        More than 30 years experience in high-tech industries,        mainly in the fields of semiconductors, e...
Personal introduction         1974                   MSc. in microelectronics         1980                   PhD. in appli...
What is “Technology entrepreneurship”?     Technology entrepreneurship is a process of       initiating and transferring a...
Types of entrepreneurs                          (D.Landau, 1982)                                             Risk         ...
Knowledge supply chain  Brain                    University            Knowledge              Company               Money ...
Why Electro-optics?                     1. Because Electro-optics is everywhere                   2. Because there are bus...
Electro-optics is everywhere:                                Consumer products              Imaging: glasses, photo, video...
Electro-optics is everywhere:                                Public services and infrastructure             Communication:...
Electro-optics is everywhere:                                Industrial equipment               Inspection: AOI, Microscop...
Rapidly growing markets                                Solar energy                                Solid state illuminatio...
High-tech business conditions in Israel               World class academic research and education                         ...
How startup starts?                                The chicken & egg problem                  Technical idea              ...
Steps to establish a startup company                   Find and estimate a business opportunity                   Define a...
Course structure                            Methodology and case studies                                13 lectures x 3 hr...
Course content                                         Topic: Market                            Marketing basics          ...
Course content                                     Topic: Product                            Product definition           ...
Course content                                 Topic: Business model                                Business model definit...
Course content                                       Topic: Solution                                Basic terms and rules ...
Course content                                Topic: Intellectual property                                 IP terms and de...
Course content                                Topic: R&D management                                R&D process            ...
Course content                                       Topic: Business plan                                BP structure     ...
Course content                                Topic: Financial funding                                Purpose and sources ...
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BGU 2011 Course introduction

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Technological Entrepreneurship
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BGU 2011 Course introduction

  1. 1. Technological Entrepreneurship in Electro-optics Introduction Dr. Moshe Finarov 1
  2. 2. Importance of the high-tech industry High-tech industry now is a leading industrial segment of developed countries High-tech is based on creating hundreds of new companies (startups), which transfer new technologies into profitable business Investments into startups and their acquisition by international corporations are very important sources of foreign currency However the high-tech industry is very inefficient: only 1 of 10 startups survive, even less startups really succeedCopyrights: Magenta-tech Ltd. Why? 2
  3. 3. Why most of startups fail? Now most of new entrepreneurs found and manage startups intuitively thus making many serious mistakes Science & Business & Technology Managerial skills skills Only combination of knowledge and experience both in technology and in business management ensures successCopyrights: Magenta-tech Ltd. 3
  4. 4. How to ensure the success? Hard work Success Persistence Self-sacrifice Knowledge Idea Methodology Dream Experience AmbitionsCopyrights: Magenta-tech Ltd. 4
  5. 5. Why this course? Government economic goals Economics growth Efficient HR High-tech industry Academic education growth and research Startups creation New technologies & and efficiency and inventions How to do this? Now most of new entrepreneurs found and manage startups intuitively thus making many serious mistakesCopyrights: Magenta-tech Ltd. 5
  6. 6. Purpose of the course Provide a knowledge on a way of creating novel technical ideas and their transferring to commercial products Provide a knowledge of high-tech start-up company foundation and management Provide a knowledge on electro-optical technologies having high business potential This course is for technologists who are potential entrepreneursCopyrights: Magenta-tech Ltd. 6
  7. 7. Why myself? More than 30 years experience in high-tech industries, mainly in the fields of semiconductors, electro-optics and solar PV energy Initiating and execution of tens R&D projects and several high-tech startups in different positions - from optical design to company management >20 years experience in high-tech business management About 10 years experience in teaching university studentsCopyrights: Magenta-tech Ltd. 7
  8. 8. Personal introduction 1974 MSc. in microelectronics 1980 PhD. in applied physics 1980 - 1988 Electronic industry & university teaching, Moscow 1989 - 1993 Orbotech, Yavne; senior physicist, Developing optical inspection systems 1993 - 2007 Nova Measuring Instruments, Rehovot; founder, CTO and R&D manager, Optical metrology for semiconductor industry 2007 Magenta-tech, Rehovot, founding partner Consulting in solar industry business development 2008 BrightView Systems, Petah-Tiqva; co-founder, Chief Scientist Solar cells manufacturing Utilight, Yavne; co-founder Solar cells design and processing References ∼40 papers, ∼60 US patents, Rothschild prize E-mail:Copyrights: Magenta-tech Ltd. moshe@magenta-tech.co.il 8
  9. 9. What is “Technology entrepreneurship”? Technology entrepreneurship is a process of initiating and transferring a technological innovation into a business value Entrepreneurship is a way of implementing entrepreneur’s dreams and ambitions Innovation is a technological idea that enables reaching a technical or economical advantage over existing solutions Business value is a profitable operation or/and IP providing profit expectations in futureCopyrights: Magenta-tech Ltd. 9
  10. 10. Types of entrepreneurs (D.Landau, 1982) Risk High Gambler Entrepreneur Low High Innovation Low Stabilizer DreamerCopyrights: Magenta-tech Ltd. 10
  11. 11. Knowledge supply chain Brain University Knowledge Company Money Input Academy Output Input Industry Output HR, Research Publications R&D, mfg Revenues, funds & patents IP,income Start-up Idea ValueCopyrights: Magenta-tech Ltd. Entrepreneurship 11
  12. 12. Why Electro-optics? 1. Because Electro-optics is everywhere 2. Because there are business opportunities in new growing markets 3. Because local conditions are favorableCopyrights: Magenta-tech Ltd. 12
  13. 13. Electro-optics is everywhere: Consumer products Imaging: glasses, photo, video, etc. Lighting: lamps, projectors, displays, etc. Entertainment: TV, DVD, etc. Office: HD, CD, scanners, laser printing, etc.Copyrights: Magenta-tech Ltd. 13
  14. 14. Electro-optics is everywhere: Public services and infrastructure Communication: fibers, IR, etc. Medicine: ophthalmology, endoscopy, surgery, cosmetics Defense: intelligence, sighting, night vision, etc. Solar power: sunlight concentration, photovoltaics, etc. Illumination: street lamps, traffic lights, advertisementCopyrights: Magenta-tech Ltd. 14
  15. 15. Electro-optics is everywhere: Industrial equipment Inspection: AOI, Microscopy, Thermal imaging, etc. Metrology: dimensions, shape, thin films, etc. Machinery: laser cutting, laser scribing, etc. Patterning: photolithography, laser printing, etc. Sensing: detectors, limits, encoders, etc. etc. etc.Copyrights: Magenta-tech Ltd. 15
  16. 16. Rapidly growing markets Solar energy Solid state illumination Data storage Medical instruments Optical communication, etc.Copyrights: Magenta-tech Ltd. 16
  17. 17. High-tech business conditions in Israel World class academic research and education Very high number of M.Sc. and Ph.D graduates per capita Very high % of GDP* - investment in university research Intensive use of computers & Internet by most of population Strong financial funding infrastructure Multiple venture funds Chief Scientists subsidies Private funds and angels Good worldwide communication No language barriers Intensive travels Developed networking Many success stories of electro-optics startups: Scitex, Indigo, Orbotech, Camtek, AVT, Nova, etc., etc. Total about 3000 startup companies 23% of high-tech in total export by 6.8% of total employeesCopyrights: Magenta-tech Ltd. *GDP – gross domestic product 17
  18. 18. How startup starts? The chicken & egg problem Technical idea What comes first? Marketing idea No matter what comes first – the further steps are the same!Copyrights: Magenta-tech Ltd. 18
  19. 19. Steps to establish a startup company Find and estimate a business opportunity Define a product and value proposition Determine a competitive advantage Define a business model Create right technical solution and IP Plan R&D project and needed budget Prepare business plan and raise money Technical idea is necessary but not sufficientCopyrights: Magenta-tech Ltd. 19
  20. 20. Course structure Methodology and case studies 13 lectures x 3 hrs=39 hrs Examples from Electro- optical industry Exams (American style) 34 questions, 2 hoursCopyrights: Magenta-tech Ltd. 20
  21. 21. Course content Topic: Market Marketing basics Market analysis Market opportunity Case studyCopyrights: Magenta-tech Ltd. 21
  22. 22. Course content Topic: Product Product definition Product differentiation Product specification Product life cycle Case studyCopyrights: Magenta-tech Ltd. 22
  23. 23. Course content Topic: Business model Business model definition Typical business models Case studyCopyrights: Magenta-tech Ltd. 23
  24. 24. Course content Topic: Solution Basic terms and rules Invention TRIZ Case studyCopyrights: Magenta-tech Ltd. 24
  25. 25. Course content Topic: Intellectual property IP terms and definitions Patents filing and prosecution Patent enforcement Case studyCopyrights: Magenta-tech Ltd. 25
  26. 26. Course content Topic: R&D management R&D process Project management R&D budget Case studyCopyrights: Magenta-tech Ltd. 26
  27. 27. Course content Topic: Business plan BP structure BP presentation Case studyCopyrights: Magenta-tech Ltd. 27
  28. 28. Course content Topic: Financial funding Purpose and sources of funding Incubators, angels Venture capital Strategic partnership Government funds and grants International and bi-lateral fundsCopyrights: Magenta-tech Ltd. 28

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