Uploaded byGuillaume Orain
NYC innovation scene
FaberNovel is a multi-disciplinary team with expertise in areas like entrepreneurship, design, technology, and strategy that is well positioned to address innovation problems in NYC. However, it may be difficult to clearly position themselves to clients. While NYC provides opportunities with its growing startup ecosystem, expanding funding needs, and focus on innovation, the enterprise services field is fragmenting into more specialized startups and services. FaberNovel should segment its offerings, address NYC's specific innovation challenges, and leverage its diversity to embrace this ambiguity and view fragmentation as an opportunity in the NYC market.
More Related Content
![Coded Agents – with UiPath SDK + LangGraph [Virtual Hands-on Workshop]](https://cdn.slidesharecdn.com/ss_thumbnails/codedagentsdeck-251215155422-5497c599-thumbnail.jpg?width=640&height=640&fit=bounds)
NYC innovation scene
- 1. NYC Innovation Scene Opportunitiesfor the NY Office Oct 13th, 2011 New York City
- 2. Did you know: Innovationis defining new rules for success WHAT HOW Human-centric Fast development product cycles Impeccable Constant UX service focus Some Steve Jobs Community magic building
- 3. Did you know: SiliconAlley start-ups are pushing innovation
- 4. Did you know: …incumbents are trying hard to keep up…
- 5. Did you know: …businesses are built around innovation
- 6. The NYC innovationlandscape: From concept to product, corporations to startups Corporations Analyze Prototype Startups
- 7. spins-out, incubates andsells ventures back to clients Identify ‘Intrapreneurs’ Build venture company Spin venture back in client if successful
- 8. designs, engineers and bringsproducts to market Discover Design Deliver
- 9. designs innovative strategies and ensures product feasibility Develop Capabilities Innovate Grow Build Businesses
- 10. accelerates the growthof promising tech startups Capital Advisory Business Development Strategy Consulting Start-up Incubation
- 11. creates an communityaround start-up incubation and collaboration Education Office Space Support Collaboration
- 12. Competitive landscape Model Client focus Build own Community businesses Prehype Excubation Both Whitespace, - Coffeememe Frog In-house Corporations - - IDEO In-house Corp. and - Open IDEO gov. Pulse Partnership Startups DLP, Bank - Advisory Sonar General Collaboration Startups - Startup Assembly Weekend faberNovel Collaboration Both digitick, pariSoma, PINK research
- 13. faberNovel in theNYC environment SWOT Analysis A multi-faceted But can be hard team to position to clients With the When enterprise expertise to services are address NYC’s fragmenting problems
- 14. A multi-faceted team Multidisciplinary network Entrepreneurs, Designers, Technologists, Strategists City innovation expertise Knowledge of digital products Both sides of the table Incubator/investor & start-up Consultant & technologist S W O T
- 15. With the expertiseto address NYC’s problems S W O T Startup ecosystem inflation point Explosion of Silicon Alley Growing need for office space Funding gap to address Mayor Bloomberg’s strategy City opportunities Stanford innovation center in NYC Great media ecosystem
- 16. But can behard to position to clients Marketing positioning What target client? Consult or excubate? Physical products S W O T
- 17. When enterprise servicesare fragmenting S W O T From large generalists to small specialists Specialized start-ups threaten incumbents Expansion of small venture funds Start-up audience’s specifics Limited cash Great digital skills Very specific needs
- 18. Embrace ambiguity, makefragmentation an opportunity Segment offering PINK, pariSoma Address NYC specifics Media, city innovation, Silicon Alley Leverage diversity Mobile, Strategy
- 19.
- 20. Back-up Slides Other competitorsto watch
- 21. creates human-centric products andexperiences Product Development Interactive Experience Brand Communication
- 22. focuses on IndustrialDesign
- 23. Global innovation firmContinuum Innovation is no present in New Yok